Reborn Coffee Establishes New Subsidiary, Reborn Logistics, to Strengthen Supply Chain Infrastructure
Reborn Coffee (Nasdaq: REBN) has established Reborn Logistics, a wholly owned subsidiary aimed at strengthening its supply chain infrastructure. The new subsidiary will be led by Mr. Lim Jae Jung, a logistics industry veteran with over 20 years of experience.
The subsidiary has already secured significant partnerships with Korean companies including Nexen Tire and Han press, with contracts representing a monthly volume exceeding 1,550 units and potential annual logistics revenue of approximately $20 million. This strategic move aligns with Reborn Coffee's global expansion plans and aims to create an integrated supply chain ecosystem supporting both retail coffee operations and future F&B ventures.
Reborn Coffee (Nasdaq: REBN) ha istituito Reborn Logistics, una controllata interamente di proprietà finalizzata a rafforzare l'infrastruttura della catena di fornitura. La nuova controllata sarà guidata da il signor Lim Jae Jung, veterano del settore logistico con oltre 20 anni di esperienza. La controllata ha già assicurato importanti partnership con aziende coreane tra cui Nexen Tire and Han press, con contratti che rappresentano un volume mensile superiore a 1.550 unità e potenziali ricavi logistici annuali di circa $20 million. Questa mossa strategica è in linea con i piani di espansione globale di Reborn Coffee e mira a creare un ecosistema integrato della catena di fornitura che supporti sia le operazioni al dettaglio del caffè sia le future iniziative di F&B.
Reborn Coffee (Nasdaq: REBN) ha establecido Reborn Logistics, una subsidiaria 100% propiedad cuyo objetivo es fortalecer la infraestructura de su cadena de suministro. La nueva filial será dirigida por el señor Lim Jae Jung, un veterano de la industria de la logística con más de 20 años de experiencia. La subsidiaria ya ha asegurado alianzas significativas con empresas coreanas, entre ellas Nexen Tire and Han press, con contratos que representan un volumen mensual superior a 1.550 unidades y posibles ingresos logísticos anuales de aproximadamente $20 million. Este movimiento estratégico se alinea con los planes de expansión global de Reborn Coffee y tiene como objetivo crear un ecosistema integrado de la cadena de suministro que apoye tanto las operaciones minoristas de café como futuros proyectos de F&B.
Reborn Coffee (Nasdaq: REBN)는 공급망 인프라 강화를 목표로 하는 전액 출자 자회사 Reborn Logistics를 설립했습니다. 새 자회사는 로지스틱스 업계의 베테랑인 임재정이 20년이 넘는 경력을 바탕으로 이끌게 됩니다. 이 자회사는 이미 Nexen Tire and Han press와 같은 한국 기업들과 중요한 파트너십을 확보했으며, 계약은 월간 물량이 1,550대를 초과하고 연간 물류 매출이 약 $20 million에 이를 가능성이 있습니다. 이 전략적 움직임은 Reborn Coffee의 글로벌 확장 계획과 일치하며 소매 커피 운영과 향후 F&B 사업을 지원하는 통합 공급망 생태계를 구축하는 것을 목표로 합니다.
Reborn Coffee (Nasdaq: REBN) a créé Reborn Logistics, une filiale entièrement détenue destinée à renforcer l'infrastructure de sa chaîne d'approvisionnement. Cette nouvelle filiale sera dirigée par M. Lim Jae Jung, vétéran de l'industrie logistique avec plus de 20 ans d'expérience. La filiale a déjà sécurisé des partenariats importants avec des entreprises coréennes, parmi lesquelles Nexen Tire and Han press, avec des contrats représentant un volume mensuel supérieur à 1 550 unités et des revenus logistiques annuels potentiels d'environ $20 million. Cette démarche stratégique s'aligne sur les plans d'expansion mondiale de Reborn Coffee et vise à créer un écosystème intégré de la chaîne d'approvisionnement soutenant à la fois les opérations de café au détail et les futurs projets de F&B.
Reborn Coffee (Nasdaq: REBN) hat Reborn Logistics, eine zu 100 % eigenständige Tochtergesellschaft, gegründet, um die Infrastruktur der Lieferkette zu stärken. Die neue Tochter wird von Herrn Lim Jae Jung geleitet, einem Logistik-Veteranen mit über 20 Jahren Erfahrung. Die Tochter hat bereits bedeutende Partnerschaften mit koreanischen Unternehmen geschlossen, darunter Nexen Tire and Han press, mit Verträgen, die ein monatliches Volumen von über 1.550 Einheiten darstellen und potenzielle jährliche Logistikumsätze von ca. $20 million ermöglichen. Dieser strategische Schritt steht im Einklang mit den globalen Expansionsplänen von Reborn Coffee und zielt darauf ab, ein integriertes Ökosystem der Lieferkette zu schaffen, das sowohl den Einzelhandelsbetrieben im Kaffee als auch zukünftigen F&B-Projekten Unterstützung bietet.
أعادت شركة Reborn Coffee (بورصة ناسداك: REBN) تأسيس Reborn Logistics، وهي شركة تابعة مملوكة بالكامل تهدف إلى تعزيز بنية سلسلة الإمداد الخاصة بها. ستتولى السيد ليـم جاي جونغ قيادة الشركة الجديدة، وهو من قدامى صناعة اللوجستيات ويمتلك أكثر من 20 عاماً من الخبرة. لقد أمنت الشركة التابعة شراكات رئيسية بالفعل مع شركات كورية بما في ذلك Nexen Tire and Han press، حيث تمثل العقود حجمًا شهريًا يتجاوز 1,550 وحدة وإيرادات لوجستية سنوية محتملة تقارب $20 million. هذه الخطوة الاستراتيجية تتماشى مع خطط التوسع العالمي لـ Reborn Coffee وتهدف إلى إنشاء منظومة متكاملة لسلسلة الإمداد تدعم عمليات القهوة بالتجزئة ومشروعات الطعام والمشروبات المستقبلية.
Reborn Coffee（纳斯达克股票代码：REBN） 已设立 Reborn Logistics，一间全资子公司，旨在加强其供应链基础设施。新子公司将由 Lim Jae Jung 先生领导，他是物流行业的资深人士，拥有超过20年的经验。该子公司已与韩国企业建立了重要合作关系，包括 Nexen Tire and Han press，合同月度量超过 1,550 单位，潜在年物流收入约为 $20 million。这一战略举措符合 Reborn Coffee 的全球扩张计划，旨在打造一个集成的供应链生态系统，支持零售咖啡业务以及未来的餐饮与饮品（F&B）项目。
- Secured contracts with potential annual revenue of $20 million
- Appointed experienced leader with 20+ years of logistics expertise
- Monthly volume exceeding 1,550 units from initial partnerships
- Strategic vertical integration to improve operational efficiency and reduce costs
- Significant investment required for new subsidiary operations
- Potential operational risks in new business vertical
- Dependency on key partnerships for initial revenue
Insights
Reborn Coffee's new logistics subsidiary brings $20M revenue potential while vertically integrating operations to support global expansion.
Reborn Coffee's establishment of Reborn Logistics represents a significant vertical integration move that could substantially strengthen their operational infrastructure. The subsidiary addresses a critical component of their business model by internalizing logistics operations, which typically accounts for 15-20% of costs in the food and beverage sector.
The subsidiary has already secured partnerships with Nexen Tire and Han press, with contracts promising approximately
The appointment of Mr. Lim Jae Jung brings valuable expertise to this venture. His 20+ years of logistics experience across multiple sectors suggests Reborn is taking a serious approach to building this division rather than merely centralizing existing operations.
This move aligns with broader industry trends where companies are increasingly prioritizing supply chain control to mitigate disruption risks. By establishing dedicated logistics infrastructure, Reborn gains greater flexibility to accelerate store openings while potentially reducing per-location setup costs and ongoing operational expenses. The integrated approach could create competitive advantages through faster inventory turnover, reduced wastage, and more responsive product delivery—all critical factors in the specialty coffee market where freshness directly impacts quality.
New Subsidiary to Streamline Supply Operations for Existing and Upcoming Stores, Backed by Early Contracts with Revenue Potential of Approximately
BREA, Calif., Sept. 16, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the establishment of Reborn Logistics, a wholly owned subsidiary dedicated to supporting the Company’s expanding domestic and international operations.
Reborn Logistics has been formed to facilitate the supply chain and logistics infrastructure required for both current stores and upcoming locations, ensuring greater efficiency and scalability as Reborn Coffee accelerates its growth strategy worldwide.
Mr. Lim Jae Jung, a seasoned professional with over 20 years of expertise in the logistics industry, will be leading the subsidiary. Mr. Lim has managed large-scale operations and supply chains across multiple sectors, bringing a proven track record and deep knowledge of distribution networks that will provide the foundation for Reborn Logistics’ long-term success.
As part of its initial operations, Reborn Logistics has secured partnerships with leading Korean companies, including Nexen Tire and Han press, with an estimated combined monthly volume of over 1,550 units and an annual logistics revenue potential of approximately
“Reborn Logistics represents an important step in strengthening the backbone of our growth,” said Jay Kim, CEO of Reborn Coffee. “With Mr. Lim’s leadership and the early success of securing high-volume contracts, we are confident this subsidiary will enhance operational efficiency, reduce costs, and open new revenue opportunities as Reborn Coffee continues to expand globally.”
The formation of Reborn Logistics aligns with Reborn Coffee’s vision of building a fully integrated supply chain ecosystem, supporting not only its retail coffee operations but also future ventures across the F&B and consumer goods sectors.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
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