Jeffs’ Brands: KeepZone AI Successfully Completes Live Pilot Demonstrating Checkpoint-Free Weapon Screening at High-Profile Event
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced that subsidiary KeepZone AI completed a live operational pilot of Scanary’s concealed-weapon detection system at Pais Arena Jerusalem during a high-profile concert on Dec 10–11, 2025. The System screened over 2,600 visitors at the VIP entrance, operated continuously throughout gate hours, and detected guns and pepper spray while maintaining low observed false-positive rates. The deployment integrated with existing security procedures without changes to staffing or visitor flow, demonstrating checkpoint-free, AI-powered screening in a real-world, high-traffic venue.
Key operational outcomes include continuous operation, first live pepper spray detection with Scanary technology, and non-disruptive visitor screening.
Positive
- 2,600+ visitors screened over two days
- First live operational pepper spray detection using Scanary tech
- Continuous operation throughout all gate-open hours
- Integrated without changes to staffing or crowd flow
Negative
- Pilot limited to the VIP entrance over two days (limited sample)
- No quantified detection or false-positive rates disclosed
- Single-venue demonstration; broader validation not shown
News Market Reaction
On the day this news was published, JFBR declined 7.32%, reflecting a notable negative market reaction. Argus tracked a peak move of +21.9% during that session. Argus tracked a trough of -16.4% from its starting point during tracking. Our momentum scanner triggered 19 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $66K from the company's valuation, bringing the market cap to $830,705 at that time. Trading volume was above average at 1.6x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers show mixed, mostly modest moves (e.g., JWEL +1.48%, WBUY -8.21%, YJ +0.72%), with no clear sector-wide trend matching JFBR’s double‑digit move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 16 | Distribution expansion | Positive | +10.8% | Expanded Scanary distribution rights including Israeli stadium exclusivity. |
| Dec 15 | AI partnership | Positive | -5.1% | Exclusive Zorronet deal adding unmanned robotic control room solution. |
| Dec 10 | Agreement amendment | Positive | +2.8% | Scanary deal expanded to exclusive stadium rights in Israel. |
| Dec 08 | Leadership change | Positive | +13.8% | Appointment of Alon Dayan as CEO of KeepZone to drive pivot. |
| Dec 05 | Definitive agreement | Positive | -36.5% | Entry into global homeland security via Scanary distribution deal. |
Recent strategic and AI/security announcements often produced volatile but mixed reactions, with both rallies and selloffs on generally positive news.
Over the last few months, JFBR has rapidly pivoted from e‑commerce toward AI-driven homeland security. Key steps included a definitive Scanary distribution deal on Dec 5, 2025, leadership strengthening at KeepZone on Dec 8, and expanding exclusive stadium rights in Israel. Subsequent days added broader territorial agreements and operational milestones. Today’s live pilot at Pais Arena fits this progression from initial MOU through commercial agreements to real‑world deployment.
Market Pulse Summary
The stock moved -7.3% in the session following this news. A negative reaction despite an operational milestone fits JFBR’s history of volatile responses to generally positive AI and security news. Investors have previously sold into good headlines, including definitive distribution deals, reflecting skepticism about execution or dilution from prior financings. This live pilot demonstrates capability, but the stock’s longer-term downtrend and past divergence events highlight that the market often demands clearer revenue traction before re-rating.
Key Terms
concealed weapon detection system technical
video analytics technology technical
continuous-flow environment technical
AI-generated analysis. Not financial advice.
Tel Aviv, Israel, Dec. 17, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, which recently began expanding into the global homeland security sector through advanced AI-driven solutions, today announced that its wholly owned subsidiary, KeepZone AI Inc. (“KeepZone”), has successfully completed a live operational security technology pilot of Scanary Ltd.’s (“Scanary”) next-generation concealed weapon detection system (the “System”), at Pais Arena Jerusalem (the “Arena”) during a high-profile concert event held on December 10 and 11, 2025.
The pilot was planned, integrated, and operated by KeepZone and involved the deployment of multiple advanced security technologies (the “System”), including a non-intrusive concealed-weapon detection system provided by Scanary and video analytics technology provided by Zorronet Ltd. The pilot was conducted under real-world, high-traffic conditions and operated continuously throughout all gate-open hours.
The System demonstrated a high detection rate for prohibited items, including guns, and successfully identified pepper spray, while screening over 2,600 visitors over two days at the VIP entrance of the Arena. With low observed false-positive rates, the deployment demonstrates the potential of AI-powered, checkpoint-free screening to enhance venue safety without compromising crowd flow or visitor experience.
The purpose of the pilot was to evaluate the operational feasibility, performance, and integration of advanced, technology-driven crowd-screening solutions in a live venue environment, while maintaining efficient crowd flow and minimizing disruption to visitors.
The deployment was integrated into the venue’s existing security procedures without requiring changes to staffing or standard operating processes. Attendees were screened while walking naturally through the entrance, without stopping or removing personal belongings.
The pilot also marked the first live operational demonstration of pepper spray detection using Scanary’s technology, representing an expansion of concealed-threat detection capabilities beyond traditional weapon categories.
Alon Dayan, CEO of KeepZone, stated, “This pilot reflects KeepZone’s role as an integrator and operator of advanced security technologies. Our responsibility was to design and manage the end-to-end operational framework and ensure that multiple systems could function together effectively in a live, high-traffic environment.”
Yaron Gutstein, Chief Security Officer of Scanary and former Head of the Security Division at the Israel Security Agency (ISA) said: “The significance of this pilot lies in its performance under real operational conditions. The ability to detect concealed threats in a continuous-flow environment, without reliance on human judgment or disruptive checkpoints, represents a meaningful advancement in venue security.”
Moshe Niv Nissim, General Manager of Pais Arena Jerusalem, Ariel, the Municipal Company for Sport, Culture, and Leisure Management in Jerusalem added “Pais Arena Jerusalem is committed to ensuring the safety of our visitors while continuously improving the arrival and entry experience at events. The pilot conducted during the event demonstrated that it is possible to combine a high level of security with an efficient, fast, and respectful entry process for the audience. We work in full cooperation with the Israel Police, the Jerusalem Municipality, and all professional stakeholders, and we will continue to evaluate solutions that enable us to provide the best possible response for large-scale events.”
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company with e-commerce activities operating on the Amazon Marketplace and that has recently expanded into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following a definitive distribution agreement with Scanary Ltd., entered into in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing its expectations that the successful completion of the KeepZone-led pilot may support future commercial deployments of Scanary’s technology, expand KeepZone’s role as an integrator and operator of AI-driven security solutions, and contribute to the Company’s strategic expansion into the homeland security sector. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce about the Dec 10–11, 2025 Pais Arena pilot?
How many people did the JFBR KeepZone pilot screen at Pais Arena on Dec 10–11, 2025?
Did the JFBR pilot require changes to Pais Arena staffing or entry procedures?
What threats did the Scanary system detect during the JFBR KeepZone pilot?
Was the false-positive rate for the JFBR KeepZone pilot disclosed on Dec 17, 2025?
Will the JFBR pilot results immediately change Scanary or KeepZone commercial deployments?
