Jeffs’ Brands: KeepZone AI Signs Exclusive Distribution Agreement, Expanding Homeland Security Portfolio

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR) announced on December 15, 2025 that subsidiary KeepZone AI signed an exclusive distribution agreement with Israeli deep-tech company Zorronet to distribute its Unmanned Robotic Control Room solution for stadiums in Mexico and Israel for an initial 12-month period, with potential automatic extension upon meeting performance targets.

Non-exclusive distribution rights apply to Spain and the United States. The deal complements KeepZone’s existing agreement for Scanary’s AI-radar systems, enabling an integrated AI-based autonomous Security Operations Center combining sensors, cameras, drones, IoT devices, and robotics for real-time monitoring and response.

Positive

• Exclusive 12-month stadium distribution rights in Mexico and Israel
• Non-exclusive distribution rights in Spain and the United States
• Adds autonomous SOC capabilities by integrating Zorronet technology
• Builds on existing Scanary AI-radar agreement for end-to-end solutions

Negative

• Exclusivity limited to an initial 12-month term
• Key markets (US, Spain) are non-exclusive, reducing market protection
• Extension dependent on meeting undisclosed performance targets

Key Figures

Exclusive term 12-month period Initial stadium distribution rights for Mexico and Israel

Geographies covered 4 countries Mexico, Israel (exclusive); Spain, United States (non-exclusive)

Performance condition Agreed performance targets Automatic extension of exclusivity if targets are met

Use cases Multiple environments Critical infrastructure, transport, public venues, agricultural and construction sites

Market Reality Check

$1.17 Last Close

Volume Volume 538,993 vs 3,021,550 20-day average; relative volume at 0.18 suggests subdued trading ahead of this news. low

Technical Shares at $1.17, trading well below the 200-day MA of $8.78, reflecting a prolonged downtrend.

Peers on Argus

JFBR was down 14.6% pre-news while key Internet Retail peers like JWEL (+4.27%), WNW (+4.61%) and IPW (+2.3%) were positive or flat, pointing to stock-specific pressure rather than a sector-wide move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 10	Scanary deal expansion	Positive	+2.8%	Expanded Scanary exclusivity to Israeli stadiums with $1M total consideration.
Dec 08	Leadership & AI pivot	Positive	+13.8%	Appointed security-sector CEO to lead AI homeland security expansion.
Dec 05	Definitive Scanary deal	Positive	-36.5%	Signed definitive AI-radar distribution agreement marking homeland security entry.
Dec 01	Homeland security MOU	Positive	+0.6%	Non-binding MOU for Scanary AI screening rights across multiple countries.
Nov 17	Initial AI MOU	Positive	-6.7%	Early MOU outlining multi-continent AI screening distribution and rebrand plans.

Pattern Detected

Recent strategic and AI/homeland-security announcements mostly drew positive or volatile reactions, with three aligned gains and two sharp selloffs on similarly positive news.

Recent Company History

Over the past month, Jeffs’ Brands has rapidly pivoted from core e‑commerce into AI-driven homeland security. Starting with a non-binding MOU with Scanary on Nov 17, it progressed to a definitive distribution deal on Dec 5 and then expanded exclusivity for stadiums in Israel on Dec 10. Leadership was reinforced on Dec 8 by appointing Alon Dayan as CEO of KeepZone. Today’s Zorronet agreement further broadens this AI-based security ecosystem for large venues and critical sites.

Market Pulse Summary

This announcement extends Jeffs’ Brands’ shift into AI-powered homeland security, adding Zorronet’s unmanned robotic control room and autonomous SOC capabilities to KeepZone’s existing Scanary-based offerings. The deal secures 12-month exclusive stadium rights in Mexico and Israel, plus non-exclusive access in Spain and the U.S. Historically, AI-tagged news generated volatile price moves, both positive and negative. Investors may focus on contract wins in these regions, integration of multiple AI platforms, and any future disclosures on financial terms or capital needs.

Key Terms

security operations center technical

"provides an AI-based autonomous Security Operations Center (“SOC”) for physical environments"

A security operations center is a dedicated team and technology hub that monitors, detects, and responds to cyber threats and data breaches across an organization’s systems — like a 24/7 control room or neighborhood watch for a company’s digital assets. Investors care because effective security operations reduce the chance of costly hacks, lost customer trust, regulatory penalties, and business disruption, all of which can materially affect a company’s financial performance and valuation.

soc technical

"provides an AI-based autonomous Security Operations Center (“SOC”) for physical environments"

Standard of care (often abbreviated SOC) is the treatment or management approach that is widely accepted and used by medical professionals for a particular disease or condition. For investors, SOC provides the benchmark against which new therapies, devices, or clinical results are judged—like comparing a new car to the current most popular model; a product that meaningfully outperforms the SOC can win market share and drive revenue, while failure to beat or match it limits commercial potential.

internet of things technical

"The system integrates sensors, cameras, drones, Internet of Things (“IoT”) devices, and robotics"

A network of everyday objects—like appliances, machines, vehicles, and sensors—connected to the internet so they can send and receive information and act automatically, like a thermostat that learns your schedule or a factory machine that reports wear. Investors care because these connected devices create new revenue streams, recurring service and data opportunities, and efficiency gains, while also concentrating risks such as security vulnerabilities and ongoing maintenance costs.

iot technical

"The system integrates sensors, cameras, drones, Internet of Things (“IoT”) devices, and robotics"

The Internet of Things (IoT) describes a network of everyday devices—such as appliances, vehicles, and equipment—that are connected to the internet and can share data automatically. For investors, IoT represents a growing trend that can drive efficiency and innovation across many industries, potentially creating new opportunities for growth and value. Its expansion influences how companies operate and compete in a digitally connected world.

AI-generated analysis. Not financial advice.

Tel Aviv, Israel, Dec. 15, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, which recently began expanding into the global homeland security sector through advanced AI-driven solutions, today announced that its wholly owned subsidiary, KeepZone AI Inc., (“KeepZone”), has signed an exclusive distribution agreement with Zorronet Ltd. (”Zorronet”), an innovative Israeli deep-tech company specializing in autonomous AI-driven security platform, which is a subsidiary of Water.io,and is majority-owned by Star 26 Capital Inc., which is subject to a pending acquisition by Nukkleus Inc. (Nasdaq: NUKK).

The purpose of this strategic partnership is to enhance KeepZone's security solutions portfolio by integrating Zorronet's advanced technology, creating comprehensive, multi-layered capabilities for threat detection, monitoring, and response. Combined with KeepZone's recent distribution agreement for Scanary Ltd.'s (“Scanary”) frictionless AI-radar threat detection systems, this addition enables a more robust, end-to-end security ecosystem that delivers seamless proactive mitigation with minimal human intervention.

Under the agreement, KeepZone has been granted exclusive distribution rights for Zorronet’s innovative Unmanned Robotic Control Room solution for stadiums in Mexico and Israel for an initial 12-month period, with the potential for automatic extension upon achieving agreed performance targets. Non-exclusive rights will apply to Spain and the United States.

Zorronet’s technology provides an AI-based autonomous Security Operations Center (“SOC”) for physical environments, enabling real-time monitoring and threat response with minimal human intervention. The system integrates sensors, cameras, drones, Internet of Things (“IoT”) devices, and robotics to detect intruders, crimes, emergencies, or suspicious activities. It excels in crowdsourcing rapid responses by instantly notifying relevant stakeholders- such as security forces, communities, residents, or authorities—of any potential threats via mobile devices.

This solution is particularly suited for high-security applications, including critical infrastructure protection, transportation, public venues, agricultural and construction sites, and scenarios requiring proactive threat mitigation in large-scale or remote environments.

“We believe this agreement marks an exciting expansion of our homeland security offerings,” said Alon Dayan, Chief Executive Officer of KeepZone. “By combining Zorronet’s autonomous control room with our offered technologies, we’re delivering truly comprehensive solutions that address the full spectrum of modern security challenges.”

The strategic partnership builds on KeepZone’s recent momentum, following its distribution agreement with Scanary for frictionless AI-radar threat detection systems.

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company with e-commerce activities operating on the Amazon Marketplace and has recently expanded into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

For more information on Jeffs’ Brands visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing its belief that the strategic partnership with Zorronet will expand and enhance KeepZone’s security solutions portfolio, strengthen its end-to-end security capabilities, enable broader market penetration in the homeland security sector, and support the delivery of comprehensive, AI-driven threat detection and mitigation solutions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What did Jeffs' Brands (JFBR) announce on December 15, 2025?

Jeffs' Brands said KeepZone AI signed an exclusive 12-month stadium distribution agreement for Zorronet’s Unmanned Robotic Control Room in Mexico and Israel, with non-exclusive rights in Spain and the US.

What territories does KeepZone AI have exclusive Zorronet rights for under the JFBR deal?

KeepZone AI holds exclusive distribution rights for stadiums in Mexico and Israel for an initial 12-month period.

Are distribution rights for Zorronet technology in the US exclusive under the JFBR agreement?

No; the agreement grants non-exclusive distribution rights for Spain and the United States.

How does the Zorronet agreement affect KeepZone’s product offering (JFBR)?

It integrates Zorronet’s autonomous SOC with KeepZone’s existing Scanary AI-radar systems to create an end-to-end security ecosystem.

Is the Zorronet distribution term extendable under the JFBR arrangement?

Yes; the initial 12-month exclusivity can automatically extend if agreed performance targets are achieved.

What types of environments is Zorronet’s solution intended for under the JFBR deal?

The autonomous SOC targets stadiums, critical infrastructure, transportation, public venues, agricultural and construction sites, and remote large-scale environments.