Duluth Trading Co. Expands Online and In-Store “Garden Shop” with Protective Apparel and Durable Gear
Rhea-AI Summary
Duluth Trading (DLTH) has expanded its online and in-store Garden Shop, now featured at more than 60 retail locations and DuluthTrading.com. The assortment includes gardening-specific apparel, protective gloves, and organizational gear for both women and men.
Highlights include women’s Heirloom Gardening Bib Overalls, which have earned a 4.7-star rating from over 3,500 reviews and are priced at $99.50–$109.50, plus new Heirloom Gardening Pants at $89.50. For men, the Garden Shop offers Dirt Work Bib Overalls at $119.50, designed with stretch ripstop fabric, double-layer knees, and 12 pockets. Accessories such as gauntlet gloves, dirt-filtering buckets, garden totes, mats, and compatible knee-pad inserts round out the Garden Shop’s protective, task-focused lineup for the 2026 growing season.
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News Market Reaction – DLTH
In the May 29 session, DLTH declined 6.69%, reflecting a notable negative market reaction. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 21 | Earnings date notice | Neutral | +3.6% | Announced timing of Q1 2026 results and an investor and analyst event. |
| Mar 19 | Earnings results | Positive | +44.7% | Reported improved profitability, strong liquidity, and issued fiscal 2026 sales and EBITDA guidance. |
| Mar 5 | Earnings date notice | Neutral | -5.2% | Set date and call details for Q4 2025 earnings release and webcast. |
| Dec 16 | Earnings results | Negative | -29.4% | Narrowed net loss and improved EBITDA but reported lower net sales versus prior year. |
| Dec 2 | Earnings date notice | Neutral | +0.9% | Announced Q3 2025 release date and provided conference call and replay information. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Earnings and related date announcements have generally seen price moves aligned with the tone of results and guidance, including a strong gain on the last full earnings release.
Recent news for Duluth has focused on financial performance and investor communications. On Mar 19, 2026, earnings highlighted improved profitability and fiscal 2026 guidance, with the stock rising 44.7%. Earlier and later items on earnings dates (Dec 2, 2025, Dec 16, 2025, Mar 5, 2026, May 21, 2026) produced varied but largely aligned reactions. Today’s Garden Shop expansion fits a brand/product narrative layered on top of this improving profitability story.
Key Terms
ripstop technical
upf 50 technical
crouch gusset® technical
neoprene technical
mesh venting technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Duluth Trading Co. is a leading brand in garden apparel & gear
- Garden Shop has been refreshed online and across more than 60 Duluth Trading stores
- Best-selling women’s gardening overalls reach 4.7-star rating from over 3.5K+ reviews
- Expanded men’s gardening clothing and accessories to meet growing consumer interest
MOUNT HOREB, Wis., May 29, 2026 (GLOBE NEWSWIRE) -- Duluth Trading Co. (Duluth), a leading brand in garden apparel, has refreshed its annual
Garden Shop with an assortment of apparel, accessories and gear as the growing season picks up. Each spring, in-the-know gardeners gravitate to the modern workwear retailer to secure season-ready essentials for the growing months ahead. Customers can enjoy a one-stop shopping experience for gardening clothing, tools and supplies at DuluthTrading.com or at more than 60 Duluth Trading retail stores nationwide.
Best-loved bibs: Gardening overalls grow cult-following
Over the last 10 years, Duluth Trading Co.’s Heirloom Gardening® Bib Overalls (
“Gardening demands just as much from your clothing as any job site. Every feature in our Heirloom Gardening overalls was engineered around how gardeners actually move and work,” said Ricker Schlecht, SVP of Product Development at Duluth Trading. “Our customer reviews and ratings tell us we’re solving the right problems.”
The best-selling overalls feature:
- DuluthFlex® ripstop material construction for super-strong stretch and a brush-clean finish
- No-slip elasticized straps with upgraded hardware that stays clipped
- Double-layer knees with knee-pad compatibility for added protection when kneeling
- Twelve pockets to easily stash and reach tools and gardening supplies
- UPF 50 sun protection
For spring 2026, customers once again have a wide choice of solid colors and seasonal patterns, like the new Monarch butterfly print. The Heirloom Gardening Bib Overalls are available in women’s sizes XXS – 3X and with four inseam options to fit many body types. Heirloom Gardening fans will also find a new pant in this year’s collection. The Heirloom Gardening Pants (
Guys are gardening, too. Apparel and gear for a growing trend
Men’s gardening searches have historically registered at lower volumes, but this year, a notable shift is taking shape. Recent Google Trends data confirms a growing interest in searches for “men’s gardening,” building since the pandemic and rising to popularity in March 2026. The recently released Netflix documentary “This is a Gardening Show” hosted by actor Zach Galifianakis is further pushing male gardeners into the mainstream.
Schlecht adds, “Real guys are searching for functional gardening gear, and we’re always looking at how we can meet the moment. A product like our Dirt Work Bib Overalls carry the same design DNA as our women’s Heirloom line but dialed in with a men’s fit and style.”
The men’s Dirt Work Bib Overalls (
- Stretchy but strong ripstop fabric to repel dirt
- No-slip elasticized straps with metal hardware that stays clipped
- Signature Crouch Gusset® for free movement
- Double-layer knees for bulk-free water barriers
- Knee pad-compatible (sold separately) for further comfort and protection
- 12 pockets including a tuckable cargo pocket, utility pockets and a pruner loop
- UPF 50 sun protection
Problem-solving accessories
- Poke-proof protection for hands and wrists: Quality gardening gloves are your protection against scratches, scrapes, cracked hands and dirty fingernails. The Women’s Gauntlet Gardening Gloves (
$59.95) have become a best-seller for their rugged exterior and soft interior. The extra-long gauntlet cuffs resist abrasions and punctions, protect wrists from scratches, and offer padding on the palms to prevent blisters. For spring 2026, Duluth has updated its gauntlet glove with a Monarch butterfly-patterned canvas sleeve and bungee closure. - Easy-to-clean organization: From moving compost to digging weeds to harvesting produce, gardeners need reliable bins and systems to make quick work of garden tasks. The Dirt-Filtering Garden Bucket Master (
$49.95) t ransforms a basic 5-gallon bucket into an organized gardening hub. Fourteen specialized exterior pockets keep tools visible and accessible, and mesh-bottom windows allow loose dirt and moisture to filter out, keeping the bucket interior free for hauling. Other great organizers are the Duluth Gardening Mat Set ($49.95) t o create wipe clean, mess-managing trays, and the Dirt-Filtering Garden Tote ($54.95) , a seven-pocket carrier that shakes out loose soil and moisture. - Knee pads for added comfort and protection: Many Duluth pants and overalls have a built-in knee pad pockets to provide extra cushioning when kneeling in the garden. Gardeners can choose from the lightweight Neoprene Knee Pad Inserts (
$29.95) or the flexible Ultimate Knee Pad Inserts ($15.95) with an articulated design to perform through bends.
Choosing the Right Gardening Gear
What makes gardening-specific clothing better than regular workwear?
Regular clothes aren't built for the frequent kneeling, crouching, and overhead reaching common while gardening. Duluth-exclusive features, like Crouch Gusset®, provide unrestricted movement and built-in stretch. Unlike standard apparel, gardening clothing includes dedicated features like reinforced knees (with slots for pads); specialized pockets engineered to keep your pruners, tools and other supplies secure; and convertible harvesting pouches as seen in Duluth’s Heirloom Gardening Apron Smock and the Pick-a-Peck Gathering Apron Dress.
What should a gardener wear for maximum comfort and protection?
We recommend starting with a pair of overalls or high-waisted pants as they provide bottom coverage while you crouch, bend or stoop. For skin protection, look for breathable, UPF-rated fabrics to block the burn. A wide-brimmed sun hat or hat with neck coverage are other great options to keep you protected from sunrays. Specialized sleeves, gloves, or long-sleeve layers provide extra defense against thorns, squash vines or stinging nettles.
How do I keep from overheating while working in the sun?
You can't stop the heat, but you can make smart clothing choices. Look for clothing in lightweight performance fabrics that wick moisture. Features like built-in mesh venting also provide cooling airflow.
How are the pockets designed to handle gardening tools and gear?
Duluth engineers its utility pockets with reinforced "bottom-tucked" seams to stop sharp tools from poking through. Specialized loops keep your pruners at the ready and zippered security pockets prevent you from dropping your phone.
Media Contact
TURNER | duluth@turnerpr.com
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9b28c680-9f6c-4b4f-affa-0f1239db43a6
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3d559a38-6020-4fbf-a882-6fea9537985e
