Dutch Bros® Unwraps Its Most Festive Holiday Lineup Yet
Dutch Bros (BROS) has launched its holiday menu, featuring two new drinks, returning seasonal beverages and a themed cake pop.
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Rhea-AI Summary
Dutch Bros (BROS) has launched its holiday menu, featuring two new drinks, returning seasonal beverages and a themed cake pop. Merry Magic and Sprinkle Cookie join returning Hazelnut Truffle and Candy Cane drinks, alongside the new Holiday Sugar Cookie Cake Pop. The seasonal offerings are available at all 1,225+ locations while supplies last, with drinks served in nine seasonal-themed cups.
Key Figures
- New seasonal drinks
- 2 drinks
- Holiday menu lineup
- Locations
- 1,225+ locations
- Menu availability
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The menu brings back seasonal staples alongside two all-new drinks, a themed cake pop and nine
decorated cups
NEW!
- Merry Magic is a fruity blend full of holiday spirit with blackberry, peach and cherry topped with festive holiday candy. Get this as a blended or iced Rebel Energy Drink, Myst Energy Refresher® or lemonade.
- Sprinkle Cookie unwraps the season's magic with sugar cookie inspired flavor finished with Soft Top® and holly sprinks. Try this as a Freeze, iced latte or iced chai.
- Holiday Sugar Cookie Cake Pop celebrates the season with a festive sugar cookie flavored tree-shaped cake pop coated in white chocolate and decorated with drizzle and sprinks.
RETURNING
- Hazelnut Truffle is back for more holiday fun with hazelnut and rich chocolate milk, finished with fluffy Soft Top® and caramel drizzle. Loved most as an iced or hot mocha or mocha Freeze.
- Candy Cane captures the pure joy of the season by pairing peppermint and velvety chocolate milk with Soft Top® and candy cane sprinks. Enjoyed most as an iced or hot mocha, mocha Freeze, mocha cold brew or hot cocoa.
"The holidays are all about bringing people together and spreading joy. That's at the heart of everything we do at Dutch Bros and it's exactly what we wanted to capture with this year's holiday menu," said Tana Davila, Chief Marketing Officer at Dutch Bros. "Whether you're craving a cozy, chocolatey classic like the Hazelnut Truffle, or looking to try something bright and unexpected like the new Merry Magic, our goal is to add a little extra charm and fun to every Dutch Run this season."
Adding to the festive experience, every drink is served in one of nine seasonal-themed cups, including special editions for kids and pets. Decorated with seasonal accents from presents to snowflakes to jingle bells, these cups are built to share plenty of holiday cheer.
These festive flavors are available now at all 1,225+ Dutch Bros locations, while supplies last.
About Dutch Bros Coffee
Dutch Bros Coffee® (NYSE: BROS) is a fun-loving, mind-blowing drive-thru specialty beverage leader dedicated to making a massive difference, one cup at a time. It was founded in Grants Pass, Oregon, in 1992 and now shares its vibrant culture and fully customizable drinks at 1,225 locations as of June 30, 2026. Dutch Bros Coffee serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel® energy drink, Myst Energy Refresher®, specialty coffee, nitrogen-infused cold brew, tea, lemonade, soda and more.
Dutch Bros Coffee is wholeheartedly focused on radiating kindness and sharing the Dutch Luv®. In addition to its mission of speed, quality and service, the Dutch Bros Foundation® is passionate about giving back to the communities it serves. Through local giving and annual nation-wide initiatives, the Dutch Bros Foundation makes impactful contributions to causes across the country.
To learn more about Dutch Bros Coffee, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to order ahead, earn points and score rewards!
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SOURCE Dutch Bros Coffee