20 Years of Buck for Kids: Dutch Bros® and the Dutch Bros Foundation® Rally with Customers to Raise More Than $1.3M for Local Youth
Dutch Bros (BROS) and its franchise partners raised more than $1.3M for local youth through Buck for Kids on September 18, 2026.
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Rhea-AI Summary
Dutch Bros (BROS) and its franchise partners raised more than $1.3M for local youth through Buck for Kids on September 18, 2026. The annual initiative marked its 20th year and supported organizations across the 26 states the chain serves. Local operators and franchisees selected nonprofit partners. At participating franchise locations, owners donated $1 or another designated amount per drink sold during the event.
Key Figures
- Funds raised
- More than $1.3M
- Buck for Kids initiative
- Reach
- 26 states
- States served by the coffee chain
- Program history
- 20 years
- Buck for Kids
- Franchise donation
- $1 or another designated amount per drink
- Participating franchise locations during the event
Historical Context
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Announced the annual fundraiser's $1-per-drink donations at participating franchise locations.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Milestone year celebrates two decades of bringing customers and crews together to support youth in their local communities
"Reaching 20 years of Buck for Kids reflects our unwavering commitment to local youth and the incredible heart of our crew and customers," said Debbie Beisswanger, Dutch Bros Foundation Board Member and SVP of Brand Marketing. "Raising over
Local operators and franchisees selected nonprofit partners in their communities, helping ensure funds raised locally support youth close to home. Among this year's supported partners were local chapters of Big Brothers Big Sisters, Ronald McDonald House Charities, Make-A-Wish, Special Olympics and dozens of other organizations uplifting the next generation.
At participating franchise locations, franchise owners donated
About Dutch Bros Coffee
Dutch Bros Coffee® (NYSE: BROS) is a fun-loving, mind-blowing drive-thru specialty beverage leader dedicated to making a massive difference, one cup at a time. It was founded in Grants Pass, Oregon, in 1992 and now shares its vibrant culture and fully customizable drinks at 1,225 locations as of June 30, 2026. Dutch Bros Coffee serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel® energy drink, Myst Energy Refresher®, specialty coffee, nitrogen-infused cold brew, tea, lemonade, soda and more.
Dutch Bros Coffee is wholeheartedly focused on radiating kindness and sharing the Dutch Luv®. In addition to its mission of speed, quality and service, the Dutch Bros Foundation® is passionate about giving back to the communities it serves. Through local giving and annual nation-wide initiatives, the Dutch Bros Foundation makes impactful contributions to causes across the country.
To learn more about Dutch Bros Coffee, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to order ahead, earn points and score rewards!
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SOURCE Dutch Bros Coffee