Academy Sports + Outdoors Celebrates Father's Day With "Dadmas" Campaign Focused on Fun, Family, and Legendary Value
Rhea-AI Summary
Academy Sports + Outdoors (Nasdaq: ASO) launched its Father's Day “Dadmas” campaign, positioning stores and Academy.com as destinations for outdoor-focused gifts, gear and experiences. The assortment spans apparel, grills, coolers, golf, fishing, backyard games and tech, supported by local community events and convenient shopping options.
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News Market Reaction – ASO
In the Jun 11 session, ASO gained 4.91%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
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Company is offering premium gifts, outdoor essentials and unbeatable prices to celebrate dads all summer long
Academy's Father's Day assortment features gifts across a variety of outdoor, sports and lifestyle categories, including:
- Magellan Outdoors fishing shirts and outdoor apparel
- Grills, smokers, and griddles for backyard entertaining
- YETI coolers, drinkware, and barware
- Golf equipment and accessories, including PGA TOUR products
- H2OX Fishing rods, reels, tackle, and outdoor gear
- Range finders and outdoor technology gifts
- Apparel and footwear from leading national brands
- Backyard games, drinkware, and summer gathering essentials
As families prepare for a summer filled with backyard gatherings, fishing trips, cookouts and time outdoors, Academy is offering a broad assortment of Father's Day gifts at unbeatable value, making it easier for customers to celebrate every kind of dad.
"Father's Day is about more than gifts, it's about creating moments and memories families enjoy together," said Matt McCabe, Executive Vice President and Chief Merchandising Officer. "We're helping customers celebrate the father figures in their lives with products and experiences that inspire adventure, connection and fun, all while delivering the quality, assortment and value our customers expect."
In celebration of Father's Day, Academy also partnered with local organizations and special guests to host shopping experiences that brought together fathers, father figures and children, including an event featuring former professional quarterback Colt McCoy with 10 families, and a partnership with 3D Girls, Inc. for a Father-Daughter Field Day. Additional givebacks include a local event in
To make Father's Day shopping more convenient, Academy customers can take advantage of multiple shopping and fulfillment options, including buy online, pick up in-store, same-day delivery and free shipping offers. Customers can also access additional savings and rewards through myAcademy Rewards and the Academy Credit Card program.
To shop for Academy's Father's Day gift assortment and explore the "Dadmas" campaign, visit Academy.com.
About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.
Media Contact | |
Academy Sports + Outdoors | Allan Rojas |
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SOURCE Academy Sports + Outdoors