Academy Sports + Outdoors Celebrates Father's Day With "Dadmas" Campaign Focused on Fun, Family, and Legendary Value

Academy Sports + Outdoors (Nasdaq: ASO) launched its Father's Day “Dadmas” campaign, positioning stores and Academy.com as destinations for outdoor-focused gifts, gear and experiences.

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Academy Sports + Outdoors (Nasdaq: ASO) launched its Father's Day “Dadmas” campaign, positioning stores and Academy.com as destinations for outdoor-focused gifts, gear and experiences. The assortment spans apparel, grills, coolers, golf, fishing, backyard games and tech, supported by local community events and convenient shopping options.

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Company is offering premium gifts, outdoor essentials and unbeatable prices to celebrate dads all summer long

KATY, Texas, June 11, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy" or the "Company") (Nasdaq: ASO) is celebrating Father's Day with the launch of its "Dadmas" campaign, a seasonal initiative that reimagines Father's Day. Inspired by the excitement and anticipation of Christmas morning, "Dadmas", Academy is the go-to destination for gifts, gear and experiences that bring families together through outdoor fun and summer traditions.

Academy's Father's Day assortment features gifts across a variety of outdoor, sports and lifestyle categories, including:

• Magellan Outdoors fishing shirts and outdoor apparel
• Grills, smokers, and griddles for backyard entertaining
• YETI coolers, drinkware, and barware
• Golf equipment and accessories, including PGA TOUR products
• H2OX Fishing rods, reels, tackle, and outdoor gear
• Range finders and outdoor technology gifts
• Apparel and footwear from leading national brands
• Backyard games, drinkware, and summer gathering essentials

As families prepare for a summer filled with backyard gatherings, fishing trips, cookouts and time outdoors, Academy is offering a broad assortment of Father's Day gifts at unbeatable value, making it easier for customers to celebrate every kind of dad.

"Father's Day is about more than gifts, it's about creating moments and memories families enjoy together," said Matt McCabe, Executive Vice President and Chief Merchandising Officer. "We're helping customers celebrate the father figures in their lives with products and experiences that inspire adventure, connection and fun, all while delivering the quality, assortment and value our customers expect."

In celebration of Father's Day, Academy also partnered with local organizations and special guests to host shopping experiences that brought together fathers, father figures and children, including an event featuring former professional quarterback Colt McCoy with 10 families, and a partnership with 3D Girls, Inc. for a Father-Daughter Field Day. Additional givebacks include a local event in Altoona, Pa., at one of Academy's newest stores, benefiting Big Brothers Big Sisters of Blair County with a focus on father-child connections, and an event with collegiate running back Justice Haynes and his father, Verron Haynes, who will help 10 families enjoy a memorable shopping experience.

To make Father's Day shopping more convenient, Academy customers can take advantage of multiple shopping and fulfillment options, including buy online, pick up in-store, same-day delivery and free shipping offers. Customers can also access additional savings and rewards through myAcademy Rewards and the Academy Credit Card program.

To shop for Academy's Father's Day gift assortment and explore the "Dadmas" campaign, visit Academy.com.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.

Media Contact
Academy Sports + Outdoors	Allan Rojas
academy@berkcommunications.com	allan.rojas@academy.com

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SOURCE Academy Sports + Outdoors

FAQ

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What is the Academy Sports + Outdoors (ASO) "Dadmas" Father's Day campaign?

The "Dadmas" campaign is Academy’s seasonal Father's Day initiative focused on outdoor gifts and family experiences. According to Academy, it reimagines Father’s Day with products that support summer traditions like backyard gatherings, fishing trips, cookouts and time outdoors.

What types of Father's Day gifts does Academy Sports + Outdoors (ASO) offer in 2026?

Academy offers fishing apparel, grills, smokers, coolers, golf gear, fishing tackle, outdoor technology, footwear and backyard games. According to Academy, these products span outdoor, sports and lifestyle categories to help customers celebrate many different kinds of dads and father figures.

How is Academy Sports + Outdoors (ASO) supporting families and communities for Father's Day 2026?

Academy is partnering with local organizations and special guests to host Father’s Day shopping and activity events. According to Academy, these include experiences with Colt McCoy, Justice and Verron Haynes, Big Brothers Big Sisters of Blair County, and 3D Girls for a Father-Daughter Field Day.

What shopping options does Academy Sports + Outdoors (ASO) provide for Father's Day gifts?

Academy offers buy online, pick up in-store, same-day delivery and free shipping promotions for qualifying orders. According to Academy, customers can also access extra savings and rewards through myAcademy Rewards and the Academy Credit Card when shopping the Father's Day "Dadmas" assortment.

Where can customers shop Academy Sports + Outdoors (ASO) "Dadmas" Father's Day deals?

Customers can shop the Father's Day gift assortment at Academy stores and online at Academy.com. According to Academy, the website highlights the "Dadmas" campaign, showcasing featured products across outdoor, sports and lifestyle categories designed to create memorable summer moments with dads.