Jeffs’ Brands to Sell Approximately 7% of Fort Technology’s Outstanding Shares Reflecting up to CAD $20 million Valuation for Fort Technology
Rhea-AI Summary
Jeffs' Brands (Nasdaq: JFBR, JFBRW) announced on Dec 18, 2025 a share transfer agreement to sell 1,428,571 common shares of Fort Technology (TSXV: FORT) for CAD $928,571 (≈CAD $0.65/share). The shares equal roughly 10% of Jeffs' holdings in Fort and about 7.4% of Fort's outstanding shares. The transaction implies a Fort equity value of CAD $12.5 million and up to CAD $20 million on a fully diluted basis. Jeffs' Brands currently holds a 73.93% equity stake in Fort following a July 2025 acquisition and will continue to hold a majority interest after this partial divestment. Closing is expected within seven days of the agreement, subject to customary conditions.
Positive
- Proceeds of CAD $928,571 from the share sale
- Maintains majority control of Fort after sale
- Implied Fort valuation of CAD $12.5M (up to CAD $20M fully diluted)
Negative
- Sale represents roughly 10% reduction of Jeffs' Fort holdings
- Shares sold equal ≈7.4% of Fort outstanding
News Market Reaction
On the day this news was published, JFBR declined 15.17%, reflecting a significant negative market reaction. Argus tracked a peak move of +12.0% during that session. Argus tracked a trough of -35.0% from its starting point during tracking. Our momentum scanner triggered 17 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $584K from the company's valuation, bringing the market cap to $3M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers in Internet Retail showed mixed moves (e.g., IPW +5.47%, WNW -7.01%), with no clear sector-wide trend aligning with JFBR’s positive 1.98% move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 24 | Strategic partnership | Positive | +2.0% | Details on Scanary partnership and $1.0M investment for AI threat detection. |
| Dec 23 | Corporate rebranding | Positive | -1.9% | Rebrand toward homeland security tech and Nexera Technologies name change. |
| Dec 17 | AI pilot results | Positive | -7.3% | Successful live pilot of checkpoint-free weapon screening at major arena. |
| Dec 16 | Distribution expansion | Positive | +10.8% | Expanded Scanary distribution rights and $200,000 installment under $1.0M deal. |
| Dec 15 | New AI agreement | Positive | -5.1% | Exclusive Zorronet distribution deal adding unmanned robotic control-room tech. |
Recent homeland-security announcements have mostly been positive in tone but produced mixed price reactions, with several instances of share price declines on seemingly positive operational news.
This announcement fits a broader shift from e-commerce to homeland security and advanced technologies. Over recent weeks, Jeffs’ Brands highlighted expanded Scanary distribution rights, a live pilot screening over 2,600 visitors, and new agreements via KeepZone AI, alongside a corporate rebranding toward a tech focus. Some of these positive developments (e.g., Scanary expansion on Dec 16 with a 10.81% gain) were rewarded, while others (AI pilot and Zorronet deal) saw declines. Today’s partial Fort Technology divestment adds a liquidity and portfolio-focus dimension to that strategic pivot.
Market Pulse Summary
The stock dropped -15.2% in the session following this news. A negative reaction despite this liquidity event would fit a pattern where positive strategic news sometimes met selling pressure. The transaction values Fort at up to CAD $20 million fully diluted while Jeffs’ Brands divests only 10% of its holdings. However, prior announcements around the tech pivot and AI pilots occasionally preceded declines, so traders may have focused on broader balance-sheet or execution risks rather than the added CAD $928,571 in proceeds.
Key Terms
fully diluted financial
AI-generated analysis. Not financial advice.
As part of its strategic shift, Company is divesting retail assets to focus on homeland security and advanced technologies
Tel Aviv, Israel, Dec. 26, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company strategically pivoting into homeland security, today announced that on December 18, 2025, it entered into a share transfer agreement with an institutional investors, to sell and transfer 1,428,571 common shares of Fort Technology Inc. (TSXV: FORT) (“Fort”), for a total consideration of CAD
Jeffs’ Brands currently holds a
The closing of the sale is expected to occur within seven days following the execution of the agreement, subject to customary closing conditions.
This transaction represents a partial divestment of the Company’s holdings in its majority-owned subsidiary and is expected to provide additional liquidity as the Company continues to execute its strategy to focus on homeland security and advance technologies.
About Jeffs’ Brands
Jeffs’ Brands is a data-driven company with e-commerce activities operating on the Amazon Marketplace and that has recently expanded into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following a definitive distribution agreement with Scanary Ltd., entered into in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.
For more information on Jeffs’ Brands visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated closing date and completion of the sale, the expected benefits of the partial divestment of the Company’s retail assets, the anticipated provision of additional liquidity, and the Company’s strategy and future focus on homeland security and advanced technologies. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on December 18, 2025 regarding Fort Technology (FORT)?
How much cash will Jeffs' Brands (JFBR) receive from the Fort share sale?
What valuation does the Fort share sale imply for Fort Technology (TSXV: FORT)?
Will Jeffs' Brands (JFBR) still control Fort after the sale?
How large a stake did Jeffs' Brands hold in Fort after the July 2025 acquisition?
When is the Fort share sale expected to close and are there conditions?
