Jeffs’ Brands and Scanary: The Radar Revolution That Could Transform the Homeland-Security Market

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR) announced details on its partnership with Scanary, an Israeli deep-tech startup that developed an AI-powered near-field radar for frictionless, standoff concealed-threat detection.

Key points: exclusive distribution rights in Canada, Germany, UAE and Israeli stadiums via subsidiary KeepZone; a structured $1.0 million investment repayable via revenue shares; claimed CE and GDPR approvals in Europe; and a live pilot at Pais Arena Jerusalem in December 2025 validating real-world performance.

Company notes U.S. regulatory processes are underway and highlights potential benefits (faster throughput, lower staffing, privacy-first scanning) along with implementation and accuracy challenges.

Positive

• Exclusive distribution rights in Canada, Germany, UAE, and Israeli stadiums
• KeepZone committed a structured $1,000,000 investment repayable via revenue shares
• Scanary holds CE and GDPR approvals for Europe
• Successful live pilot at Pais Arena Jerusalem in December 2025

Negative

• U.S. regulatory approvals are still pending
• Integration and deployment costs could be significant for venues
• Potential false positives in diverse crowds may affect accuracy and operations

Key Figures

Sensor range up to approximately 10 meters Scanary near-field radar placement distance

KeepZone investment $1 million Structured investment in Scanary repayable via revenue shares

Founding year 2024 Year Scanary was founded

Pilot timing December 2025 Pais Arena Jerusalem concert pilot period

Market Reality Check

$1.03 Last Close

Volume Volume 188,837 versus 20-day average 3,448,665 indicates significantly subdued trading ahead of this update. low

Technical Price at $1.01, well below 200-day MA of $7.93, with shares also far below the $50.49 52-week high.

Peers on Argus

Peers in Internet Retail show mixed moves today, with names like JWEL and YJ up while WBUY and IPW are down, suggesting JFBR’s action is more stock-specific than sector-driven.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 17	Pilot results	Positive	-7.3%	Live pilot of Scanary checkpoint-free screening at Pais Arena Jerusalem.
Dec 16	Partnership expansion	Positive	+10.8%	Expanded Scanary distribution with $1.0M consideration and first $200k payment.
Dec 15	New AI agreement	Positive	-5.1%	Exclusive Zorronet distribution deal adding unmanned control-room tech.
Dec 10	Deal amendment	Positive	+2.8%	Scanary deal expanded to exclusive Israeli stadium rights with $1M schedule.
Dec 08	Leadership change	Positive	+13.8%	Appointment of Alon Dayan as KeepZone AI CEO to drive security pivot.

Pattern Detected

Positive homeland-security and AI partnership news has often produced mixed reactions, with both sharp gains and notable selloffs following similar announcements.

Recent Company History

Over October–December 2025, Jeffs’ Brands disclosed a series of homeland-security pivots via KeepZone AI. These included an exclusive Scanary distribution agreement with a $1 million consideration, leadership changes to support the strategy, and multiple expansions of Scanary’s territorial rights, plus a live pilot at Pais Arena Jerusalem screening over 2,600 visitors. Price reactions ranged from about -7% to +14%, showing that even seemingly constructive AI and security announcements have produced inconsistent trading responses ahead of today’s more detailed Scanary overview.

Market Pulse Summary

This announcement deepens Jeffs’ Brands’ pivot from e-commerce into homeland security by detailing Scanary’s AI-driven, near-field radar screening system and highlighting a live pilot in December 2025. It builds on recent exclusive distribution agreements and a structured $1 million investment through KeepZone AI. Investors may track future regulatory approvals, additional large-venue deployments, and revenue-sharing milestones to gauge how effectively this technology-centric strategy could reshape the company’s risk–reward profile.

Key Terms

near-field radar technical

"Scanary employs proprietary near-field radar sensors combined with artificial intelligence"

Near-field radar is a short-range sensing technology that uses radio waves to detect motion, position, presence or small gestures very close to a device—think of it like a bat using echoes but on a tiny scale and with radio instead of sound. It matters to investors because it can add new product features (touchless controls, occupant detection, health monitoring) while preserving privacy and low power use, potentially opening revenue and partnership opportunities in consumer electronics, automotive, healthcare and industrial sensors.

electromagnetic radar imaging technical

"a patented technology that combines electromagnetic radar imaging with advanced artificial intelligence"

A method that uses radio-frequency pulses to map objects, surfaces and motion by measuring how electromagnetic waves bounce back, producing pictures or 3D maps much like a flashlight that ‘sees’ through darkness, fog or light foliage. Investors care because the technology underpins products in automotive safety, drones, defense, infrastructure inspection and remote sensing; companies that improve resolution, range or cost can gain commercial advantage and shape market demand.

Conformité Européenne regulatory

"It holds Conformité Européenne (“CE”) and General Data Protection Regulation (“GDPR”) approvals"

A CE marking (Conformité Européenne) is a regulatory sign placed on many products to show they meet European Union health, safety and environmental rules and may be sold across the EU/EEA. For investors, it matters because the marking is like a passport that opens a large market and lowers the risk of forced recalls, sales bans or extra costs for redesigns—factors that can directly affect revenue, timelines and company valuation.

GDPR regulatory

"Conformité Européenne (“CE”) and General Data Protection Regulation (“GDPR”) approvals in Europe"

General Data Protection Regulation is a law that sets rules for how organizations must collect, store and use personal data about people, and gives individuals rights over that data. It matters to investors because noncompliance can lead to large fines, higher operating costs and damaged reputation, while strong compliance can be a competitive advantage—think of it as a strict safety code for handling customer information.

CCTV technical

"Alerts overlay on existing CCTV feeds, pinpointing threats with 3D visualizations"

Closed-circuit television (CCTV) is a system of cameras and monitors that record and stream video to a private network for surveillance, similar to having a set of watchful eyes around a property that only authorized people can view. For investors, CCTV matters because it affects operating costs, risk management and liability exposure—reducing theft, monitoring operations, and supporting insurance and compliance—while also creating opportunities for recurring revenue from installation, maintenance and data services.

AI-generated analysis. Not financial advice.

Tel Aviv, Israel, Dec. 24, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd. (Nasdaq: JFBR) (“Jeffs’ Brands”),  a data-driven e-commerce company strategically pivoting into homeland security, today provided additional information regarding Scanary Ltd. (“Scanary”), an Israeli deep-tech startup's groundbreaking AI-powered radar system that promises to redefine concealed threat detection without disrupting the flow of people. In an era of emerging security threats-from mass shootings to terrorist attacks in crowded public spaces—traditional security screening methods are increasingly inadequate. Long lines at metal detectors and X-ray machines create bottlenecks, frustrate crowds, and leave vulnerabilities in open areas where threats can enter undetected. Enter Scanary Ltd. (“Scanary”), an Israeli deep-tech startup's groundbreaking AI-powered radar system that promises to redefine concealed threat detection without disrupting the flow of people.

To bring this revolutionary technology to global markets, Jeffs' Brands identified Scanary's immense potential early on and, through Jeffs' Brands subsidiary, KeepZone AI Inc. (“KeepZone”), Jeffs' Brands secured the exclusive distribution rights for Scanary’s technology in key regions, accelerating the deployment of this solution.

Founded in 2024 by defense and high-tech veterans from the Israeli Defense Forces’s elite units, Scanary emerged in mid-2025 with a patented technology that combines electromagnetic radar imaging with advanced artificial intelligence.

How Scanary Works: Frictionless, Standoff Detection

At its core, Scanary employs proprietary near-field radar sensors combined with artificial intelligence to generate three-dimensional images of people and carried objects in open environments, with flexible sensor placement of up to approximately 10 meters. Individuals move naturally through the screening area without stopping, emptying pockets, or removing personal items such as belts or shoes. Operating continuously and in real time, the system enables high-throughput screening across large, open spaces while maintaining a seamless visitor experience.

The AI engine classifies threats in real-time: distinguishing guns, knives, or explosives from harmless items like phones or keys. Alerts overlay on existing CCTV feeds, pinpointing threats with 3D visualizations and notifying security via mobile devices.

Crucially, it's privacy-first: no facial recognition, no biometric data, no body imaging—just material and shape analysis. It holds Conformité Européenne (“CE”) and General Data Protection Regulation (“GDPR”) approvals in Europe, with U.S. processes underway.

A Game-Changer for High-Threat Venues

Scanary targets exactly where traditional checkpoints fail -- airports terminals, stadiums, transit hubs, malls, concerts, and border areas. A recent pilot at Pais Arena Jerusalem  during December 2025 concerts, orchestrated by KeepZone, validated the system's real-world performance.

Reshaping Homeland Security

If widely adopted, Scanary could fundamentally alter homeland security:

• Eliminate Bottlenecks: Frictionless screening means no line, improving crowd flow and reducing secondary risks like stampedes in evacuations.
• Proactive Threat Neutralization: Remote detection allows security to intercept threats before they reach choke points, enabling layered defense in "soft targets."
• Cost and Resource Efficiency: Fewer personnel needed for manual checks, which can result in lower operational costs in high-traffic venues.
• Enhanced Privacy and Experience: Respectful, non-intrusive scans boost public acceptance, contrasting with invasive pat-downs or imaging scanners.
• Scalability Against Evolving Threats: AI adaptation counters new concealment methods, from non-metallic explosives to 3D-printed weapons.

Jeffs' Brands Drives Scanary's Rapid Global Acceleration

Through its subsidiary, Jeffs' Brands secured exclusive distribution rights in key markets, including Canada, Germany, the United Arab Emirates, and stadiums in Israel. KeepZone has committed a structured $1 million investment (repayable via revenue shares) in Scanary and appointed security expert Alon Dayan as the Chief Executive Officer of KeepZone, demonstrating bold foresight in recognizing Scanary as a disruptive force in the homeland security market. By expanding the partnership and facilitating a successful live pilot at Pais Arena Jerusalem in December 2025, Jeffs' Brands, through its subsidiary, has played a pivotal role in accelerating Scanary's path to global deployment.

In a global security screening market projected to grow significantly, technologies like Scanary align with trends toward contactless, AI-driven solutions-nechoing the U.S. Department of Homeland Security and Transportation Security Administration’s pushes for touchless screening to reduce physical contact and wait times.

While challenges remain, such as obtaining regulatory approvals, integration costs, and false positives in diverse crowds, Scanary, bolstered by partners like Jeffs' Brands, represents a leap forward. The future of homeland security has the potential to be checkpoint-free, radar-guided, and invisibly vigilant. Scanary isn't just detecting threats- it's reimagining how we prevent them.

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc. Following the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

For more information on Jeffs’ Brands visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the Company’s ability to capitalize on opportunities in the homeland security market; and its expectations regarding the impact of the agreement with Scanary; and its belief that Scanary’s technology could fundamentally reshape homeland security, eliminate security bottlenecks, enable proactive threat detection, reduce operational costs, gain widespread adoption across high-threat venues, and align with global trends toward contactless and AI-driven security solutions.. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the Company’s business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to successfully execute its strategic transition, including meeting its expectations regarding revenue growth, customer adoption and the demand for homeland security and advanced technology solutions;; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What did Jeffs' Brands (JFBR) announce about Scanary on December 24, 2025?

Jeffs' Brands announced exclusive distribution rights for Scanary in select regions, a $1.0 million KeepZone investment, and a December 2025 pilot at Pais Arena Jerusalem.

How much did KeepZone invest in Scanary and how is it structured?

KeepZone committed a structured $1,000,000 investment that is repayable via revenue shares.

Which markets does Jeffs' Brands have exclusive Scanary distribution rights for?

Exclusive distribution was secured for Canada, Germany, the United Arab Emirates, and stadiums in Israel.

What regulatory approvals does Scanary have as of December 24, 2025?

Scanary holds CE marking and GDPR approvals in Europe; U.S. processes are underway.

What did the Pais Arena Jerusalem pilot in December 2025 demonstrate for JFBR investors?

The live pilot validated real-world performance of Scanary's frictionless radar screening in concert settings.

How could Scanary adoption affect JFBR shareholders?

Potential impacts include accelerated product deployment via exclusive rights and revenue-share repayment, but risks include pending U.S. approvals and deployment costs.