Jeffs’ Brands: KeepZone AI Enters into Agreement to Sell Advanced AI Threat Detection Solution in Mexico's Security Sector

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR) said on Feb 18, 2026 that its subsidiary KeepZone AI entered a non-exclusive reseller agreement with SeeTrue to market and resell AI-based threat detection in Mexico, targeting critical infrastructure, urban security, military/defense and identified FIFA World Cup 2026 program opportunities.

The Agreement permits KeepZone AI to demonstrate and sell licenses to approved Mexican end-users, with an initial focus on a government-related opportunity; definitive commercial contracts with end users remain required.

Key Figures

Screening capacity: 25,000 people per hour Detection speed: under two seconds Promissory note size: $500,000 +5 more

8 metrics

Screening capacity 25,000 people per hour Scanary AI/3D imaging system throughput

Detection speed under two seconds Time to detect guns and explosives in Scanary system

Promissory note size $500,000 Convertible promissory note issued Dec 16, 2025

Cash received $450,000 Net proceeds from $500,000 promissory note

Note program capacity $100,000,000 Maximum aggregate amount under securities purchase agreement

Shares outstanding 8,960,612 shares Ordinary shares entitled to vote as of Feb 4, 2026

Warrant exercise price $0.65736 per share Reset exercise price for certain warrants effective Jan 8, 2026

Additional plan shares 242,873 shares Newly registered under 2024 Share Incentive Plan (Form S-8)

Market Reality Check

Price: $4.61 Vol: Volume 170,665 vs 20-day ...

normal vol

$4.61 Last Close

Volume Volume 170,665 vs 20-day average 155,917 (relative activity 1.09x). normal

Technical Price 4.61, trading below 200-day MA at 66.23 and near 52-week low 4.47.

Peers on Argus

Pre-news, JFBR traded weak while peers were mixed: WBUY up 25.22%, IPW down 3.21...

1 Up 1 Down

Pre-news, JFBR traded weak while peers were mixed: WBUY up 25.22%, IPW down 3.21%. With only one peer moving up strongly and another down, movements appear stock-specific rather than a broad Internet Retail move.

Common Catalyst WEBUY’s move is tied to a travel brand launch; no broad AI or homeland-security theme across peers.

Previous AI Reports

5 past events · Latest: Feb 12 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 12	AI screening expansion	Positive	-18.2%	Expanded Scanary AI screening distribution to an additional high-traffic Asian territory.
Feb 06	Underwater systems deal	Positive	-5.3%	Exclusive DSIT reseller agreement to introduce underwater security systems in Mexico.
Feb 02	Drone systems agreement	Positive	+5.4%	Exclusive rights in Mexico for hydrogen-powered drone systems targeting government clients.
Jan 28	Counter-UAS reseller deal	Positive	-3.1%	AeroIntegral appointed as reseller for counter‑UAS solutions in Mexico and Latin America.
Jan 27	AI network expansion	Positive	-6.1%	Expansion of global distribution network for AI-integrated homeland security technologies.

Pattern Detected

AI expansion announcements have mostly seen negative next-day moves, with 4 of 5 AI-tagged releases followed by declines.

Recent Company History

Over recent months, Jeffs’ Brands has pivoted KeepZone AI toward AI-driven homeland security, adding counter‑UAS, underwater security, and hydrogen‑powered drone offerings in Mexico and expanding screening tech into Asia. AI-tagged news since Jan 27, 2026 often described new reseller or distribution agreements, yet four of five such events saw negative 24-hour reactions, averaging -5.46%. Today’s Mexico‑focused threat‑detection reseller deal fits this ongoing pivot into security and large‑event opportunities.

Historical Comparison

-5.5% avg move · Across recent AI-tagged announcements, JFBR’s average next-day move of -5.46% reflects cautious mark...

AI

-5.5%

Average Historical Move AI

Across recent AI-tagged announcements, JFBR’s average next-day move of -5.46% reflects cautious market reception to its AI security pivot.

AI-tagged history shows a systematic build-out of KeepZone AI’s security portfolio: expanding global AI screening, adding counter‑UAS, underwater defense, and drone systems, and broadening territorial rights including Mexico and Asia.

Market Pulse Summary

This announcement extends KeepZone AI’s homeland security pivot by adding a non-exclusive AI threat‑...

Analysis

This announcement extends KeepZone AI’s homeland security pivot by adding a non-exclusive AI threat‑detection reseller agreement in Mexico, with the 2026 FIFA World Cup highlighted as a potential opportunity. It complements earlier AI-tagged moves into drones, underwater defense, and global screening. Historically, such AI news produced an average move of -5.46%, suggesting cautious sentiment. Investors may watch execution on government opportunities, evolving capital structure, and how new agreements translate into concrete orders.

Key Terms

reverse share split, rsu, original issue discount, convertible promissory note, +4 more

8 terms

reverse share split financial

"authorizing a reverse share split in a wide range from 1-for-2 up to 1-for-250"

A reverse share split is when a company reduces the number of its shares outstanding by combining multiple shares into one, effectively increasing the price of each share. For investors, this can help improve the company's image or meet stock exchange listing requirements, but it does not change the total value of their investment. It’s similar to turning many small pieces of a puzzle into fewer larger pieces—nothing new is added or lost, just rearranged.

rsu financial

"The agenda includes new RSU equity awards for the CEO and all directors"

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

original issue discount financial

"for $450,000 in cash, reflecting a 10% original issue discount"

Original issue discount (OID) is the difference between a debt security’s face value and the lower price at which it is first sold, treated as additional interest that accrues over the life of the instrument. For investors it matters because OID raises the effective yield and changes taxable income and the holding’s cost basis over time — think of buying a $100 voucher for $90 and recognizing the $10 gain as earned interest as the voucher approaches maturity.

convertible promissory note financial

"a convertible promissory note was adjusted to $0.65736, in accordance"

A convertible promissory note is a loan a company takes now that can later be turned into shares instead of being repaid in cash. Think of it as lending money with the option to accept ownership in the business down the road; that matters to investors because it affects who gets paid first, how much ownership existing shareholders keep, and the company’s future valuation and cash needs. Terms such as conversion price, interest and maturity determine the financial impact.

beneficial ownership cap financial

"subject to a floor price of $0.364 per share and a 4.99% beneficial ownership cap"

A beneficial ownership cap is a rule that limits how much of a company a single investor or related group can effectively control, even if legal ownership could be higher. Think of it as a speed limit for ownership that prevents any one party from accumulating a controlling stake; it matters to investors because it affects takeover risk, voting power, dilution, and potential returns by shaping who can influence corporate decisions.

private placement regulatory

"were arranged as a private placement exempt from U.S. registration"

A private placement is a way for companies to raise money by selling securities directly to a small group of investors instead of through a public offering. This process is often quicker and less regulated, making it similar to offering a special, exclusive investment opportunity to select individuals or institutions. For investors, it can provide access to unique investment options that are not available on public markets.

form s-8 regulatory

"filed a Form S-8 to register 242,873 additional ordinary shares"

A Form S-8 is a U.S. Securities and Exchange Commission registration that lets a public company set aside shares for employee benefit plans and stock-based compensation. Think of it as opening a dedicated account that authorizes the company to issue or reserve stock for workers and directors; it matters to investors because it enables share dilution when those awards are granted or exercised and signals how management is compensated and incentivized.

form f-3 regulatory

"incorporated this update by reference into several existing Form F-3 and Form S-8"

Form F-3 is a U.S. securities filing that lets eligible foreign companies pre-register and then quickly sell shares or other securities to raise money, because they already meet ongoing reporting and size tests. For investors it signals that the company is up-to-date with regulatory disclosure and has an efficient way to issue new securities — similar to a pre-approved credit line — which can mean faster capital raises but also potential dilution of existing holdings.

AI-generated analysis. Not financial advice.

Targeting enhanced safety for FIFA World Cup 2026 in Mexico City through SeeTrue’s AI-powered automated threat detection technology

Tel Aviv, Israel, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence (“AI”) – driven solutions, recently announced that its wholly-owned subsidiary, KeepZone AI Inc. ("KeepZone AI"), has entered into a non-exclusive reseller agreement (the “Agreement”) with SeeTrue, Inc. (“SeeTrue”), a developer of AI-based automatic threat detection solutions for security screening.

Under the terms of the Agreement, KeepZone AI was appointed as a non-exclusive reseller of SeeTrue’s innovative threat detection solution in Mexico, with a focus on critical infrastructure, urban security, and military/defense segments. The Agreement includes the FIFA World Cup 2026 in Mexico City as an identified program opportunity, subject to the parties entering into a definitive commercial agreement with the relevant end user, where advanced screening technology is essential for enhancing public safety and protecting high-profile events. SeeTrue’s solution leverages cutting-edge AI to automate threat detection in screening processes, providing efficient, reliable, and scalable security measures for government entities and critical assets.

This collaboration aligns with KeepZone AI's strategy to expand its portfolio of AI-driven homeland security solutions, enabling the company to address growing demands for advanced threat mitigation in emerging markets. The Agreement grants KeepZone AI the right to market, demonstrate and resell licenses to SeeTrue’s solution to approved end-users in Mexico, with an initial focus on a government-related opportunity in Mexico.

“We are thrilled to collaborate with SeeTrue to bring their state-of-the-art AI-based threat detection technology to Mexico, a market with significant potential in homeland security,” said Avi Levy, Vice President of Business Development of KeepZone AI. “This reseller agreement strengthens KeepZone AI's position as a premier provider of innovative security solutions, particularly in connection with large-scale international events such as the 2026 FIFA World Cup. By integrating SeeTrue’s advanced capabilities, we are well-equipped to support government and defense clients in combating evolving threats, driving growth for Jeffs' Brands in the global security sector.”

About Jeffs’ Brands

Jeffs’ Brands is a data-driven company that has recently pivoted into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc., following the entry into the definitive distribution agreement with Scanary Ltd., in December 2025. Jeffs’ Brands aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, capitalizing on the homeland security market’s significant growth potential while leveraging its expertise in data-driven operations.

For more information on Jeffs’ Brands visit https://jeffsbrands.com.

About SeeTrue:

SeeTrue is an Artificial Intelligence (AI) software company and a global leader in prohibited items and threat detection technology, delivering secure, fast, and efficient security screening. SeeTrue’s AI solutions integrate seamlessly with X-ray and CT scanners across airports, seaports, urban security checkpoints, customs, and shipment facilities worldwide, improving throughput and operational efficiency. SeeTrue APIDS for CT screening is ECAC-approved under the Common Evaluation Program (CEP), enabling automated, regulation-approved detection for advanced aviation security operations.

SeeTrue operates from New York, Tel Aviv, London, and Amsterdam. For more information, visit www.seetrue.ai

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing the anticipated benefits of the Agreement, KeepZone AI’s expected role in marketing and reselling SeeTrue’s solutions in Mexico, the potential deployment of such solutions in connection with the FIFA World Cup 2026 or other government projects, the anticipated demand for AI-based security screening technologies, and the Company’s strategy to expand into the global homeland security market. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What did Jeffs' Brands (JFBR) announce about KeepZone AI's agreement on February 18, 2026?

Jeffs' Brands announced a non-exclusive reseller agreement between KeepZone AI and SeeTrue to market AI threat detection in Mexico. According to the company, the deal allows KeepZone AI to demonstrate and resell licenses to approved end-users, with an initial government-related focus.

Does the KeepZone AI–SeeTrue agreement for JFBR include the FIFA World Cup 2026 in Mexico City?

Yes, the agreement identifies the FIFA World Cup 2026 as a program opportunity but is conditional. According to the company, definitive commercial agreements with relevant end users are required before deployment or sales related to the event.

What rights does KeepZone AI have under the reseller agreement with SeeTrue for the Mexican market?

KeepZone AI can market, demonstrate and resell licenses to approved Mexican end-users under the agreement. According to the company, the appointment is non-exclusive and targets critical infrastructure, urban security, and military/defense segments.

Is the SeeTrue threat detection solution being sold exclusively by KeepZone AI in Mexico (JFBR)?

No, the appointment is explicitly non-exclusive; other resellers may be authorized. According to the company, KeepZone AI is one reseller permitted to market and resell SeeTrue’s AI-based screening solution to approved end-users in Mexico.

What sectors in Mexico will KeepZone AI target first under the JFBR reseller agreement?

KeepZone AI plans to focus on critical infrastructure, urban security, and military/defense segments in Mexico. According to the company, there is an initial government-related opportunity being prioritized for demonstrations and potential license sales.

How does Jeffs' Brands (JFBR) describe the purpose of the SeeTrue technology in Mexico?

The company says SeeTrue’s AI automates threat detection to provide efficient, scalable security screening solutions. According to the company, the technology aims to enhance public safety for government entities and protect high-profile events and critical assets.