Sun Cruiser Introduces NEW Blueberry Lemonade & Vodka to Its Fast-Growing Lemonade Lineup
Rhea-AI Summary
Sun Cruiser (NYSE:SAM) launched Blueberry Lemonade & Vodka nationwide on Feb 18, 2026, expanding its ready-to-drink lemonade lineup. The flavor uses real ingredients and premium vodka, and matches existing SKUs at 4.5% ABV, 100 calories, and 1g sugar.
The refreshed Lemonade Variety Pack replaces Half & Half with Blueberry Lemonade and will be sold in 8-pack and 12-pack cans; 8-packs and 570mL single-serve cans roll out exclusively in New England and the Northeast. A new Sampler Variety Pack is also available nationwide.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
SAM fell -6.41% while peers were mixed: TAP down -4.43%, ABEV down slightly, but BUD, STZ, and FMX up. This points to a more stock-specific move than a uniform sector decline.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | Brand promotion | Positive | -0.1% | Angry Orchard Ex‑Change program trading ex’s items for cider credit. |
| Jan 28 | Product launch | Positive | -2.7% | Samuel Adams Cherry Bomb 9.0% ABV Imperial Wheat Ale introduction. |
| Jan 21 | Product expansion | Positive | +2.1% | Twisted Tea Extreme 8% ABV variety pack and new flavors rollout. |
| Jan 06 | Marketing event | Positive | +2.1% | Dogfish Head 30 Minute Time Bank pop-up promoting light IPA. |
| Dec 01 | Seasonal promotion | Positive | +1.0% | Twisted Tea limited-edition Twistmas Stocking holiday pack launch. |
Recent brand and product news has often seen modest price reactions, with a mix of aligned and divergent moves relative to the generally positive tone.
Over the last few months, SAM has issued multiple brand and product announcements across its portfolio. Promotions like Angry Orchard’s Ex‑Change program on Feb 2, 2026 and Dogfish Head’s experiential pop-up on Jan 6, 2026 focused on marketing engagement. Product launches for high-ABV offerings, including Samuel Adams Cherry Bomb on Jan 28, 2026 and Twisted Tea Extreme expansions on Jan 21, 2026, broadened the portfolio. The new Sun Cruiser Blueberry Lemonade & Vodka flavor fits this pattern of steady innovation and brand extension.
Market Pulse Summary
This announcement adds a fan-requested Blueberry Lemonade & Vodka flavor to Sun Cruiser’s lemonade line, maintaining a 4.5% ABV, 100 calories, and 1g of sugar profile. The shift to an all-lemonade variety pack and the new hybrid Sampler Variety Pack extend choice across occasions. In the broader context of frequent product and packaging innovation at Boston Beer, investors may watch how these RTD offerings contribute to volumes, brand momentum, and portfolio mix over coming quarters.
AI-generated analysis. Not financial advice.
New Flavor Builds on Brand’s Lemonade Success, Delivering Fresh Blueberry Taste Fans Requested
BOSTON, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Sun Cruiser, one of the fastest-growing brands in the ready-to-drink spirits category[1], is expanding its flavor lineup with the introduction of its NEW Blueberry Lemonade & Vodka, made with real ingredients and premium vodka. Blueberry has been one of the top flavors Sun Cruiser fans have been asking for, and now it’s officially rolling out nationwide.
A combination of bright blueberry flavor with touches of lemon peel and rich mixed berry, Blueberry Lemonade & Vodka delivers a deliciously refreshing, easy-drinking taste built for anytime sipping. Just like every Sun Cruiser flavor, it has
“In just a year since we first launched Sun Cruiser Lemonade & Vodka, we’ve seen incredible momentum and excitement from our drinkers,” said Erica Taylor, senior brand director for Sun Cruiser. “Blueberry Lemonade is the perfect addition to the lineup, delivering the flavor fans have been asking for and bringing something new to the easygoing good times they already love.”
Blueberry Lemonade & Vodka will replace Half & Half in Sun Cruiser’s Lemonade Variety Pack, creating an all-lemonade mix pack, available nationwide. Fan-favorite Half & Half will remain available in both the Iced Tea Variety Pack and in standalone packs. The refreshed Lemonade Variety Pack now features Blueberry Lemonade, Pink Lemonade, Strawberry Lemonade, and Classic Lemonade in both 8-pack and 12-pack cans. Blueberry Lemonade 8-packs and 570mL single-serve cans are also rolling out exclusively in New England and across the Northeast.‑favorite Half & Half will remain available in both the Iced Tea Variety Pack and in standalone packs.
For fans looking to explore Sun Cruiser's lineup of vodka iced teas and vodka lemonades, the brand is also launching a new Sampler Variety Pack. This first-of-its-kind, hybrid pack features the brand's top four flavors: Classic Iced Tea, Half & Half, Pink Lemonade, and Classic Lemonade. Fans no longer have to choose between an all-tea or all-lemonade pack – they can now enjoy their favorite flavors together in a convenient 12‑pack offering.
New Sun Cruiser Offerings:
- Blueberry Lemonade & Vodka: Now available in the Lemonade Variety Pack (8-pack and 12-pack cans) nationwide. Also available in 8-packs and 570mL single-serve cans, exclusively in New England and across the Northeast.
- Lemonade Variety Pack: Refreshed pack flavors now include Blueberry Lemonade, Pink Lemonade, Strawberry Lemonade, and Classic Lemonade. Available nationwide in 8-pack and 12-pack cans.
- Sampler Variety Pack: Flavors include Classic Iced Tea, Half & Half, Pink Lemonade, and Classic Lemonade. Available nationwide in 12-pack cans.
For more information, follow along on social @DrinkSunCruiser and visit us at drinksuncruiser.com.
About Sun Cruiser
Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are made with real ingredients and premium vodka for a perfect choice to sip and share. At just 100 calories,
About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites.
[1] Source: Circana Total US Mulo+C+ Liquor Markets L13 W/E 2/1/26
Attachment
Taylor Jette Sun Cruiser Iced Tea & Vodka taylor.jette@bostonbeer.com Elizabeth Walter ewalter@golin.com
FAQ
When did Sun Cruiser (SAM) launch Blueberry Lemonade & Vodka nationwide?
What are the alcohol and nutrition facts for Sun Cruiser Blueberry Lemonade (SAM)?
Which Sun Cruiser (SAM) variety pack will include Blueberry Lemonade?
Where are Sun Cruiser Blueberry Lemonade single-serve cans available (SAM)?
What is the new Sun Cruiser Sampler Variety Pack and where is it sold (SAM)?
Will Half & Half still be available after Sun Cruiser's (SAM) lineup change?
