The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Boston Beer Company (SAM) launched the Cruisin’ Home Fund through its Sun Cruiser brand, offering eligible drinkers holiday airfare reimbursement.
The contest runs from November 10 through December 14. Selected winners receive reimbursement via Venmo for roundtrip airfare of up to $800 for eligible travel between December 18 and January 3, plus an extra $100 for Sun Cruiser drinks. Entry requires proof of a holiday flight booking and a description of how entrants will celebrate with Sun Cruiser.
Boston Beer (SAM) brand Dogfish Head and the Grateful Dead will release “On A Back Porch, Vol. 4” on November 27.
The limited-edition vinyl album features six live recordings selected by Grateful Dead archivist and legacy manager David Lemieux and Dogfish Head founder and brewer Sam Calagione. It will be available for Record Store Day’s RSD Black Friday at participating independently owned record stores nationwide, in limited quantities while supplies last. The collaboration continues a partnership of more than a decade.
Boston Beer Company (NYSE: SAM) has introduced a limited-edition Truly Potluck Pack, offering customized hard seltzer assortments for Friendsgiving gatherings. Each pack contains 12 12-oz. cans, selected around customers’ menus and flavor preferences. Orders opened November 4, 2026, exclusively on GiveThemBeer.com while supplies last. The assortment draws from Truly’s 5% ABV flavors and 8% ABV Unruly options; purchase and delivery are restricted to people aged 21 or older.
Boston Beer Company (SAM) is bringing back Twisted Tea’s limited-edition 25 Days of Twistmas holiday calendar, priced at $80.
The calendar is available exclusively on GiveThemBeer.com beginning November 2, 2026, with a second release on November 9. It contains 25 tallboy cans and includes the full Twisted Tea Extreme lineup for the first time, alongside flavors such as Original, Half & Half, Peach and Raspberry. The daily countdown begins December 1, with a can behind each slot.
Boston Beer (NYSE: SAM) reported third-quarter net revenue of $520.1 million, down 3.2% from the same quarter last year. For the quarter ended September 26, 2026, shipments fell 4.9% and depletions, a measure of distributor sales to retailers, declined 5%. Gross margin rose 90 basis points to 51.7%. GAAP diluted earnings per share were $4.21 versus $4.25.
Year-to-date net revenue declined 3.6% to $1.522 billion, with a GAAP diluted loss of $4.87 per share. Cash totaled $308.1 million, with no debt. Share repurchases reached $79.5 million through October 16. For 2026, the company now expects volumes to decline mid-single digits and raised its gross-margin floor to 49%. Non-GAAP earnings guidance rose to $9.00–$10.50 per share from $8.50–$10.50; GAAP guidance remains a loss, now $4.26–$5.76 per share. Expected tariff costs fell to $18–$22 million.
Boston Beer Company (SAM) brand Dogfish Head is launching a limited-edition beer with Joan Jett, with online sales beginning October 27.
Jett Black Lager will be sold nationwide through Give Them Beer in beer-and-merchandise kits priced at $45 each, including shipping. Each kit contains four 12-ounce cans and co-branded merchandise. Purchases are limited to one kit per person while supplies last. Restocks are scheduled for November 3 and November 10. Additional four-packs and limited merchandise will be available at Dogfish Head’s coastal Delaware locations beginning November 11. The collaboration celebrates the albums’ 45th anniversaries.
Boston Beer Company (SAM) brand Dogfish Head is bringing back Midas Touch beginning October 16, 2026. The beer is making its way to taps and shelves in select states, with availability at Dogfish Head’s Delaware locations this week on draft and in six-packs of 12-ounce cans.
First developed in 1999 with biomolecular archaeologist Dr. Patrick McGovern, Midas Touch combines barley, honey, white Muscat grapes and saffron. The 9.0% ABV beer-wine-mead hybrid began the brewery’s “Ancient Ales” series, which recreates historical beverages using chemical evidence and cultural traditions.
Boston Beer Company (SAM) is rolling out limited-edition Realtree camouflage packaging for its Twisted Tea brand this fall. The nationwide collaboration places the Team Realtree logo on Twisted Tea Original 12-pack and 18-pack wraps and Realtree APX camouflage on a 24 oz. can.
It also includes a limited-edition merchandise collection featuring clothing and outdoor gear, plus a national Tea Drop campaign across TV, streaming, social media, bars, restaurants and retail. Twisted Tea plans creator content and activations throughout the fall, alongside themed retail displays.
Boston Beer’s Angry Orchard (SAM) will open “Angry Orchard Video,” a Scream-inspired pop-up video-store experience in downtown Manhattan on October 2–3, 2026, for guests 21 and older.
The immersive space will feature hard cider tastings, exclusive merchandise, photo moments and a nostalgic ’90s-era video store design celebrating the 30th anniversary of the original Scream film. Visitors receive a customizable membership card and can experience elements tied to the franchise, including a special appearance by actor Skeet Ulrich. The event supports the nationwide launch of Angry Orchard’s Scream collaboration, highlighted by the Thriller Variety Pack with glow-in-the-dark Ghost Face packaging and four seasonal flavors, plus limited-edition Scream-themed single-serve cans.
Dogfish Head (SAM) unveils its 2026 lineup of fall-themed beverages, featuring returning favorites, new seasonal beers and a limited-edition spirit.
The release includes Punkin Ale (7.0% ABV) nationwide in draft, 6pk/12oz cans and within the “Pass the Aux” seasonal variety 12pk. That pack also contains three exclusive beers: Favorite Sweater (6.5% ABV) American IPA, Indian Brown Ale (7.2% ABV) dark IPA hybrid, and Namaste (4.8% ABV) Belgian-style white ale, available in select states. A new Xocolatl World Wide Stout (15% ABV) will launch in early October on draft and in 4pk/12oz bottles where legal. Punkin Liqueur (30% ABV), distilled from Punkin Ale, is offered only at Dogfish Head’s coastal Delaware locations while supplies last.