Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Dogfish Head (SAM) unveils its 2026 lineup of fall-themed beverages, featuring returning favorites, new seasonal beers and a limited-edition spirit.
The release includes Punkin Ale (7.0% ABV) nationwide in draft, 6pk/12oz cans and within the “Pass the Aux” seasonal variety 12pk. That pack also contains three exclusive beers: Favorite Sweater (6.5% ABV) American IPA, Indian Brown Ale (7.2% ABV) dark IPA hybrid, and Namaste (4.8% ABV) Belgian-style white ale, available in select states. A new Xocolatl World Wide Stout (15% ABV) will launch in early October on draft and in 4pk/12oz bottles where legal. Punkin Liqueur (30% ABV), distilled from Punkin Ale, is offered only at Dogfish Head’s coastal Delaware locations while supplies last.
Boston Beer (SAM) has appointed Allison Stransky as Chief Marketing Officer, effective October 12, 2026.
Stransky will lead marketing for Boston Beer’s portfolio, including Samuel Adams, Dogfish Head, Twisted Tea, Sun Cruiser, Truly Hard Seltzer, and Angry Orchard. Her remit covers brand management, shopper marketing and connected commerce, digital and social media, integrated communications, media, sponsorships, experiential marketing, and consumer and business insights. She will report to Founder, Brewer, Chairman, President and CEO Jim Koch and Chief Operating Officer Phil Hodges.
S&P Dow Jones Indices will rebalance the S&P 100, S&P 500, S&P MidCap 400, and S&P SmallCap 600 before the market opens on September 21, 2026, to keep each index aligned with its target market-cap range.
Dell Technologies, Palo Alto Networks, Arista Networks, and Sandisk will join the S&P 100, while NIKE, Honeywell Aerospace, Simon Property Group, and Colgate-Palmolive exit. Bloom Energy, Everpure, and Illumina will enter the S&P 500, replacing Molson Coors Beverage, The Trade Desk, and Builders FirstSource, which move to the S&P SmallCap 600. Multiple constituents, including HubSpot, AGNC Investment, Corcept Therapeutics, Brinker International, Herc Holdings, Delek US Holdings, AXT, Arcutis Biotherapeutics, AtriCure, Capri Holdings, Boston Beer, and others shift among the S&P MidCap 400 and S&P SmallCap 600.
Samuel Adams (NYSE:SAM) is marking the return of its Octoberfest seasonal by launching a life-size inflatable Front Yard Beer Hall and expanding its fall beer lineup. Consumers can buy a 10’x13’ beer hall for $199 or enter a sweepstakes through September 15, 2026, for a larger 15’x20’ version plus branded merchandise. The brewer also debuts a limited-edition Fall Legends Variety Pack featuring Octoberfest, Jack-O, Harvest Helles and new Apple Spice Ale, with 12-packs at an SRP of $15.99–$17.99 and 24-packs at $27.99–$29.99. In addition, Samuel Adams introduces Non-Alcoholic Octoberfest (less than 0.5% ABV), available in 6-packs at $10.99–$11.99 alongside its existing Non-Alcoholic Hazy IPA.
Boston Beer (NYSE:SAM) announced a planned CFO transition. Chief Financial Officer Diego Reynoso will leave the company on September 14, 2026 to pursue a new opportunity. Matt Murphy, currently Chief Accounting Officer and former Interim CFO in 2023, will become Interim Chief Financial Officer and Treasurer effective September 15, 2026 while the company conducts a formal search for a permanent CFO, considering both internal and external candidates.
Angry Orchard (NYSE:SAM) announced a Halloween collaboration with the Scream franchise and Fun World’s Ghost Face, centered on the limited-edition Thriller Variety Pack. The 12-pack of 12oz cans at 5% ABV is rolling out nationwide with glow-in-the-dark packaging featuring Ghost Face and an iconic Scream quote.
The refreshed lineup includes four seasonal hard ciders: new Mystery Caller, new Caramel Apple Curse, Blood Orange, and Headless Pumpkin. Angry Orchard is also releasing limited-edition single-serve Crisp Apple and Crisp Imperial cans, the latter at 8% ABV, with Scream-inspired designs.
Boston Beer (NYSE:SAM), through its Angry Orchard hard cider brand, launched a promotional campaign featuring baseball legend Nick Swisher as an “Angry Orchard Super Sub” for Sons of Pitches, a New York City rec softball team on a 14-game losing streak. According to the company, the stunt highlights the brand’s focus on finding fun in frustrating moments and is being showcased across Angry Orchard’s YouTube and social channels.
Dogfish Head (NYSE:SAM) will host its inaugural Dog & Owner Lookalike Contest on Wednesday, August 26, from 5–9 p.m. at the Bandshell at Industry City in Brooklyn. This free National Dog Day event features celebrity judges including Big Boi, prizes such as a year’s worth of beer and cocktails, a dog-friendly getaway to Delaware, partner activations from Waggies, Priority Bicycles & Xtracycles, and BARK, plus a charity raffle and Dogfish Head craft beers and cocktails for guests 21+.
Boston Beer (NYSE:SAM) brand Dogfish Head Craft Brewery has partnered with CREEM Magazine to launch Boy Howdy!, billed as “The Official Beer of Rock ‘n’ Roll.” This 5.5% ABV American cream ale, inspired by CREEM’s iconic “Boy Howdy!” stunt beer can, is rolling out now in 6-pack 12oz cans and on draft across the Mid-Atlantic region.
The beer features corn for smoothness and Michigan-grown hops for bright citrus and herbal notes, nodding to CREEM’s Detroit roots. The collaboration includes limited-edition merchandise sold via Dogfish Head’s e-store from August 10 and a launch party in Philadelphia on August 28 with live performances curated by CREEM.
Boston Beer (NYSE:SAM) reported second quarter 2026 net revenue of $568.3 million, down 3.3%, as depletions fell 6% and shipments declined 4.5%. Gross margin improved to 50.4%, up 60 basis points year over year, supported by brewery efficiencies, favorable mix, procurement savings and pricing, partly offset by inflation, commodities and tariffs.
GAAP diluted EPS was $4.96, including a $1.31 per share favorable non-recurring litigation adjustment; non-GAAP diluted EPS was $3.65. Year-to-date, net revenue was $1.002 billion (down 3.8%), with gross margin up 80 basis points to 49.9% and non-GAAP EPS of $5.28 versus a GAAP loss of $8.99 per share, heavily impacted by $192.6 million of supplier dispute litigation expense. The company ended the quarter with $265.5 million in cash, no debt, and has repurchased $54.1 million of stock year-to-date. Updated 2026 guidance maintains low- to mid-single-digit volume declines, raises gross margin range to 48.5%-50%, narrows projected GAAP loss per share to between $6.23 and $4.23, and cuts capital spending guidance to $60-$80 million.