Angry Orchard® Hard Cider and Scream Bring the Video Store Era Back to Life With a Scream-Inspired Pop-Up Experience
Angry Orchard launches a Scream-branded NYC pop-up to promote its Thriller Variety Pack and new seasonal hard cider flavors.
Rhea-AI Summary
Boston Beer’s Angry Orchard (SAM) will open “Angry Orchard Video,” a Scream-inspired pop-up video-store experience in downtown Manhattan on October 2–3, 2026, for guests 21 and older.
The immersive space will feature hard cider tastings, exclusive merchandise, photo moments and a nostalgic ’90s-era video store design celebrating the 30th anniversary of the original Scream film. Visitors receive a customizable membership card and can experience elements tied to the franchise, including a special appearance by actor Skeet Ulrich. The event supports the nationwide launch of Angry Orchard’s Scream collaboration, highlighted by the Thriller Variety Pack with glow-in-the-dark Ghost Face packaging and four seasonal flavors, plus limited-edition Scream-themed single-serve cans.
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Key Figures
- Pop-up dates
- Oct. 2-3
- Angry Orchard Video experience
- Franchise anniversary
- 30th anniversary
- Original Scream film
- Seasonal flavors
- four seasonal flavors
- Thriller Variety Pack
AI-generated analysis. How Rhea-AI works. Not financial advice.
At Angry Orchard Video in New York City, fans can step inside a nostalgic video store featuring hard cider tastings, themed merchandise, iconic photo moments and a special appearance from original Ghost Face Skeet Ulrich.
Walden, N.Y., Sept. 17, 2026 (GLOBE NEWSWIRE) -- This October, the nation's No. 1 hard cider brand[1] is opening the doors to Angry Orchard Video, an immersive pop-up experience inspired by its new Thriller Variety Pack and the iconic world of Scream. In collaboration with the Scream franchise and Fun World, owner of the Ghost Face copyright and trademark, Angry Orchard will transform a downtown Manhattan space into a nostalgic, '90s-inspired video store in celebration of the 30th anniversary of the original Scream film, bringing back the thrill of picking out your favorite scary movie, only this time with a hard cider in hand.
On Oct. 2-3, guests 21 and older who visit Angry Orchard Video will receive a customizable membership card featuring their photo to guide them through the experience. As they browse the store, fans can enjoy hard cider tastings, exclusive merchandise, photo opportunities and other experiences inspired by iconic moments from Scream.
Skeet Ulrich, whose portrayal of Billy Loomis helped make Scream a horror classic, will make a special appearance at Angry Orchard Video to celebrate the launch of Mystery Caller, the new Ghost Face-inspired cider featured in Angry Orchard's Thriller Variety Pack.
“Part of the magic of Scream was the time it came from, when going to the video store was part of the experience,” said Ulrich. “It's been incredible to see how different generations continue to connect with the franchise, and Angry Orchard Video brings fans back to that era while giving them a chance to step into the world of Scream in a completely new way.”
Available nationwide, Angry Orchard's new Scream collaboration includes the Thriller Variety Pack, featuring glow-in-the-dark packaging that reveals Ghost Face and the franchise's iconic line, "What's your favorite scary movie?" Fans can also find limited-edition Scream-inspired Crisp Apple and Crisp Imperial single-serve cans.
The Thriller Variety Pack includes four seasonal flavors:
- NEW! Mystery Caller: As elusive as it is refreshing, Mystery Caller will leave drinkers guessing the exact blend of its scream-worthy ingredients…because you never truly know what’s behind Ghost Face’s mask.
- NEW! Caramel Apple Curse: Refreshing and indulgent, this all-new flavor combines buttery salted caramel with tart orchard apple.
- Blood Orange: Packed with juicy apple and honeysuckle notes, it slices through ordinary orange flavor to deliver a bolder, zesty sweetness with a blood-red hue.
- Headless Pumpkin: Crisp apples meet vibrant pumpkin flavor, hints of vanilla ice cream and crumbly pie crust in this nostalgic blend that rivals your grandmother’s pie.
"Scream is incredibly nostalgic for so many fans, and as we celebrate the 30th anniversary of the franchise, we wanted to bring that ‘90s nostalgia to every part of this collaboration,” said John Dorman, director of marketing at Angry Orchard. “From the VHS-inspired artwork on the Thriller Variety Pack to Angry Orchard Video, we’re bringing fans back to a time when picking out your next scary movie was just as memorable as watching it."
To reserve a spot and learn more about Angry Orchard Video, please visit our page on Eventbrite. Space is limited.
For more information on where to find Angry Orchard, please visit angryorchard.com. Follow along @AngryOrchard on Facebook, X and Instagram.
About Angry Orchard®
The leading hard cider across the country¹, Angry Orchard's cider makers experiment with apple varieties near and far to continuously develop new cider styles and flavors. Crafted with real apples and the highest quality ingredients, Angry Orchard is balanced, refreshing, and full of flavor, with a wide variety of styles fit for all. At the home of Angry Orchard on a 60-acre apple orchard in New York's Hudson Valley, the team of cider makers create small-batch experimentation with fruit grown right on-site while offering an experience for guests to sip cider amongst the trees. To learn more about Angry Orchard, visit AngryOrchard.com. Please drink responsibly.
About Paramount Products & Experiences
Paramount Products & Experiences oversees all licensing, merchandising, and location-based experiences for Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company. The division brings to life iconic franchises and beloved characters through innovative products and immersive experiences across categories including toys, apparel, publishing, food and beverage, theme parks, hotels, cruises, attractions, and live entertainment. Its global portfolio is powered by content from brands such as Nickelodeon, Paramount Pictures, CBS, MTV, Comedy Central, and Paramount+, and fan-favorite franchises like PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Star Trek and Yellowstone. To explore our range of consumer products and Paramount-branded merchandise, visit ParamountShop.com.
About Fun World
Fun World has been a leader in the Halloween and Easter industry since 1963, serving retailers around the globe with costumes, masks and décor as well as involvement with the entertainment and licensing projects with the world’s most recognizable mask Ghost Face®.
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[1]Source: Nielsen Total US xAOC + Liquor Open State + Conv L52 W/E 6/27/26
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Rachel Kastil Golin Ketchum 9737479399 rachel.kastil@omc.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When and where is the Angry Orchard Video pop-up taking place?
Angry Orchard Video will be held in a downtown Manhattan space on October 2–3, 2026. Guests must be 21 or older to attend.
What can visitors do at Angry Orchard Video?
Visitors can receive a customizable photo membership card, sample hard ciders, purchase or view exclusive merchandise, and take photos in areas inspired by iconic moments from Scream.
Will any Scream cast members appear at the event?
Actor Skeet Ulrich, known for portraying Billy Loomis in Scream, will make a special appearance at Angry Orchard Video to celebrate the launch of the Mystery Caller cider.
How can fans reserve a spot for Angry Orchard Video?
To reserve a spot and learn more about Angry Orchard Video, fans are directed to visit the event’s page on Eventbrite. Space is limited.