Boston Beer officer proposes $641K share sale

The notice identifies Diego Reynoso Landerreche as an officer and lists Morgan Stanley Smith Barney LLC in the sale information.

Rhea-AI Filing Summary

Boston Beer Company, Inc. (SAM) identified officer Diego Reynoso Landerreche in a notice of a proposed sale of 3,279 common shares, with a reported aggregate market value of $641,489.13 and an approximate sale date of October 29, 2026. The listed shares are attributed to restricted stock vesting under a registered plan: 763 shares on March 1, 2024, 1,022 on March 1, 2025, and 1,494 on March 1, 2026, each with “Services Rendered” listed.

Key Figures

Proposed sale: 3,279 common shares Aggregate market value: $641,489.13 Restricted stock vesting: 763 shares +2 more

5 metrics

Proposed sale 3,279 common shares Approximate sale date October 29, 2026

Aggregate market value $641,489.13 Proposed sale

Restricted stock vesting 763 shares March 1, 2024; Services Rendered

Restricted stock vesting 1,022 shares March 1, 2025; Services Rendered

Restricted stock vesting 1,494 shares March 1, 2026; Services Rendered

Key Terms

Rule 144, restricted stock, registered plan

3 terms

Rule 144 regulatory

"definition of "person" in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock financial

"Restricted Stock Vesting Under a Registered Plan"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

registered plan financial

"Restricted Stock Vesting Under a Registered Plan"

A registered plan is a savings or investment account that a government recognizes for special tax treatment and rules, such as limits on how much you can put in and conditions for withdrawals. For investors it matters because those rules change how much of your gains are taxed, how quickly your money can be accessed and what strategies make sense — like a labeled jar that gives tax breaks but comes with rules about when and how you can take the money out.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many SAM shares does Diego Reynoso Landerreche propose to sell?

The notice identifies a proposed sale of 3,279 common shares, with a reported aggregate market value of $641,489.13 and an approximate sale date of October 29, 2026.

What are the sources of the shares in Diego Reynoso Landerreche’s SAM sale notice?

The notice lists restricted stock vesting under a registered plan as the source: 763 shares dated March 1, 2024, 1,022 shares dated March 1, 2025, and 1,494 shares dated March 1, 2026. Each entry lists “Services Rendered.”

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/29/2026 - 04:02 PM EDT Accepted by SEC EDGAR 10/29/2026 - 04:02 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001971267
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE BOSTON BEER COMPANY, INC.
SEC File Number	001-14092
Address of Issuer	One Design Center Place Suite 850 Boston, MASSACHUSETTS 02210
Phone	(617) 368-5000
Name of Person for Whose Account the Securities are To Be Sold	DIEGO REYNOSO LANDERRECHE
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	3279	641489.13	8082058	10/29/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/01/2024	Restricted Stock Vesting Under a Registered Plan	Issuer			763	03/01/2024	Services Rendered
Common	03/01/2025	Restricted Stock Vesting Under a Registered Plan	Issuer			1022	03/01/2025	Services Rendered
Common	03/01/2026	Restricted Stock Vesting Under a Registered Plan	Issuer			1494	03/01/2026	Services Rendered

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	10/29/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Diego Reynoso
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)