Boston Beer grants CMO 4,993 stock units and options

The awards vest over multiple dates through 2030, with continued employment required on applicable vesting dates.

Rhea-AI Filing Summary

Boston Beer Co. (SAM) reported that Chief Marketing Officer Allison Robl Stranksy was granted 4,993 restricted stock units and stock options covering 9,672 Class A Common shares on October 28, 2026. The RSUs vest in 25% installments each October 1 from 2027 through 2030, contingent on continued employment on each vesting date. The options have a $200.30 exercise price and vest 25% annually on October 1 from 2027 through 2029, then 25% on March 1, 2030, contingent on continued employment and subject to accelerated vesting in certain situations. They expire October 27, 2036.

Insider Trade Summary

Grant/Award: 14,665 shares

Grant/Award 2 txns

Insider Stranksy Allison Robl

Role Chief Marketing Officer

Type	Security	Shares	Price	Value
Grant/Award	October 28, 2026 Stock Option F2	9,672	$0.00	$0.00
Grant/Award	Class A Common F1	4,993	$0.00	$0.00

Holdings After Transaction: October 28, 2026 Stock Option — 9,672 contracts (Direct); Class A Common — 4,993 shares (Direct)

Footnotes (2)

1. F1. Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). Subject to the Reporting Person's continued employment by the Company on the applicable vesting date, twenty-five percent (25%) of the RSUs shall vest on October 1 in each of the years 2027 through 2030.
2. F2. The Time-Based Stock Options were granted pursuant to the Issuer's EEIP on October 28, 2026. The options will vest 25% annually on October 1 in the years 2027 to 2029, and 25% on March 1, 2030, contingent on the reporting person's continued employment with the Issuer on the on the applicable vesting dates, and subject to accelerated vesting in certain situations.

Key Figures

Restricted stock units granted: 4,993 restricted stock units Shares covered by stock options: 9,672 Class A Common shares Exercise price: $200.30 per share +2 more

5 metrics

Restricted stock units granted 4,993 restricted stock units Grant dated October 28, 2026

Shares covered by stock options 9,672 Class A Common shares Options granted October 28, 2026

Exercise price $200.30 per share Stock options

Annual vesting installment 25% RSUs and stock options, according to their respective schedules

Option expiration October 27, 2036 Stock options

Key Terms

Restricted Stock Units, Restated Employee Equity Incentive Plan, accelerated vesting

3 terms

Restricted Stock Units financial

"grant of Restricted Stock Units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Restated Employee Equity Incentive Plan financial

"Issuer's Restated Employee Equity Incentive Plan"

accelerated vesting financial

"subject to accelerated vesting in certain situations"

A contract feature that makes stock awards, options, or restricted shares become owned or exercisable earlier than the original schedule. It shortens or cancels the waiting period so recipients can sell, transfer, or exercise their equity sooner — think of a timed lock that is unlocked ahead of schedule. It matters to investors because it changes when shares enter the market, who controls them, and how much dilution or ownership concentration happens.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many shares and stock options did SAM's chief marketing officer receive?

Boston Beer Chief Marketing Officer Allison Robl Stranksy was granted 4,993 restricted stock units and options covering 9,672 Class A Common shares on October 28, 2026.

When do Allison Robl Stranksy's SAM awards vest?

The RSUs vest in 25% installments each October 1 from 2027 through 2030. The options vest 25% annually on October 1 from 2027 through 2029, then 25% on March 1, 2030. Both schedules are contingent on continued employment on applicable vesting dates; the options are also subject to accelerated vesting in certain situations.

What are the exercise price and expiration date of the SAM stock options?

The options have a $200.30 exercise price and expire October 27, 2036.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/28/2026 - 04:22 PM EDT Accepted by SEC EDGAR 10/28/2026 - 04:21 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Stranksy Allison Robl

(Last) (First) (Middle)

C/O THE BOSTON BEER COMPANY, INC.

ONE DESIGN CENTER PLACE, SUITE 850

(Street)

BOSTON MASSACHUSETTS 02210

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Marketing Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common	10/28/2026		A(1)		4,993	A	$0.00	4,993	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
October 28, 2026 Stock Option	$200.3	10/28/2026		A(2)		9,672		10/01/2027	10/27/2036	Class A Common	9,672	$0.00	9,672	D

Explanation of Responses:

1. Represents a grant of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). Subject to the Reporting Person's continued employment by the Company on the applicable vesting date, twenty-five percent (25%) of the RSUs shall vest on October 1 in each of the years 2027 through 2030.

2. The Time-Based Stock Options were granted pursuant to the Issuer's EEIP on October 28, 2026. The options will vest 25% annually on October 1 in the years 2027 to 2029, and 25% on March 1, 2030, contingent on the reporting person's continued employment with the Issuer on the on the applicable vesting dates, and subject to accelerated vesting in certain situations.

Remarks:

	Michael G. Andrews under POA for the benefit of Allison Robl Stransky	10/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)