Boston Beer CEO Koch exercises stock options

Q: How many SAM shares did C. James Koch acquire by exercising options?

He acquired 2,745 Class A Common shares at $169.85 per share under the 2017 Option Agreement and 1,511 shares at $191.10 per share under the 2018 Option Agreement on October 28, 2026.

Q: When did C. James Koch’s Boston Beer options expire?

The 2017 Option Agreement expired on December 31, 2026, and the 2018 Option Agreement expired on December 31, 2027. Both options vested in three annual installments, with the first vesting on March 1, 2020, and the final vesting on January 1, 2022.

Both option-agreement records report zero remaining shares after exercise, and separate entries list indirect Class A Common holdings.

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Form Type

Rhea-AI Filing Summary

C. James Koch, Boston Beer Co. (SAM)’s Chairman, President & CEO, exercised options on October 28, 2026, to acquire 2,745 Class A Common shares at $169.85 per share under the 2017 Option Agreement and 1,511 shares at $191.10 per share under the 2018 Option Agreement. The derivative rows report zero shares remaining under each agreement. Both options vested in three annual installments, beginning March 1, 2020, with final vesting on January 1, 2022.

Insider Trade Summary

4,256 shares exercised/converted

Exercise 10 txns

Insider KOCH C JAMES

Role Chairman, President & CEO

Type	Security	Shares	Price	Value
Exercise	1-1-2017 Option Agreement ^F1	2,745	$0.00	$0.00
Exercise	1-1-2018 Option Agreement ^F2	1,511	$0.00	$0.00
Exercise	Class A Common	2,745	$169.85	$466K
Exercise	Class A Common	1,511	$191.10	$289K
holding	Class A Common	--	--	--
holding	Class A Common	--	--	--
holding	Class A Common	--	--	--
holding	Class A Common	--	--	--
holding	Class A Common	--	--	--
holding	Class A Common	--	--	--

Holdings After Transaction: 1-1-2017 Option Agreement — 0 contracts (Direct); 1-1-2018 Option Agreement — 0 contracts (Direct); Class A Common — 16,483 shares (Direct); Class A Common — 122,923 shares (Indirect, By Foundation managed by Reporting Person); Class A Common — 33,248 shares (Indirect, By LLC managed by spouse); Class A Common — 23,486 shares (Indirect, Custodian for children under UGTMA); Class A Common — 5,000 shares (Indirect, By Trust as Trustee); Class A Common — 3,656 shares (Indirect, By adult children. Reporting Person disclaims beneficial ownership); Class A Common — 2,532 shares (Indirect, By spouse in trust for children)

Footnotes (2)

F1. The 2017 option vested in three annual installments: the first on March 1, 2020 and the final vesting on January 1, 2022.
F2. The 2018 option vested in three annual installments: the first on March 1, 2020 and the final vesting on January 1, 2022.

Key Figures

Shares acquired under 2017 Option Agreement: 2,745 Class A Common shares Exercise price under 2017 Option Agreement: $169.85 per share Shares acquired under 2018 Option Agreement: 1,511 Class A Common shares +3 more

6 metrics

Shares acquired under 2017 Option Agreement 2,745 Class A Common shares October 28, 2026

Exercise price under 2017 Option Agreement $169.85 per share October 28, 2026

Shares acquired under 2018 Option Agreement 1,511 Class A Common shares October 28, 2026

Exercise price under 2018 Option Agreement $191.10 per share October 28, 2026

Remaining shares under 2017 Option Agreement 0 shares Following the October 28, 2026 exercise

Remaining shares under 2018 Option Agreement 0 shares Following the October 28, 2026 exercise

Key Terms

Option Agreement, annual installments, UGTMA

3 terms

Option Agreement financial

"1-1-2017 Option Agreement"

An option agreement is a contract that gives one party the right, but not the obligation, to buy or sell a specific asset (like company shares or property) at a pre-agreed price within a set time period. Think of it like a reservation or ticket that holds a purchase at today’s terms for later — it matters to investors because it can create potential future value or liability, change ownership stakes, and affect share dilution and company control.

annual installments financial

"vested in three annual installments"

UGTMA technical

"Custodian for children under UGTMA"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many SAM shares did C. James Koch acquire by exercising options?

He acquired 2,745 Class A Common shares at $169.85 per share under the 2017 Option Agreement and 1,511 shares at $191.10 per share under the 2018 Option Agreement on October 28, 2026.

When did C. James Koch’s Boston Beer options expire?

The 2017 Option Agreement expired on December 31, 2026, and the 2018 Option Agreement expired on December 31, 2027. Both options vested in three annual installments, with the first vesting on March 1, 2020, and the final vesting on January 1, 2022.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/28/2026 - 04:28 PM EDT Accepted by SEC EDGAR 10/28/2026 - 04:27 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

KOCH C JAMES

(Last)

(First)

(Middle)

C/O THE BOSTON BEER COMPANY

ONE DESIGN CENTER PLACE, SUITE 850

(Street)

BOSTON

MASSACHUSETTS

02210

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BOSTON BEER CO INC [ SAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman, President & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common	10/28/2026		M		2,745	A	$169.85	14,972	D
Class A Common	10/28/2026		M		1,511	A	$191.1	16,483	D
Class A Common								122,923	I	By Foundation managed by Reporting Person
Class A Common								33,248	I	By LLC managed by spouse
Class A Common								23,486	I	Custodian for children under UGTMA
Class A Common								5,000	I	By Trust as Trustee
Class A Common								3,656	I	By adult children. Reporting Person disclaims beneficial ownership
Class A Common								2,532	I	By spouse in trust for children

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1-1-2017 Option Agreement	$169.85	10/28/2026		M			2,745	03/01/2020⁽¹⁾	12/31/2026	Class A Common	2,745	$0.00	0.00	D
1-1-2018 Option Agreement	$191.1	10/28/2026		M			1,511	03/01/2020⁽²⁾	12/31/2027	Class A Common	1,511	$0.00	0.00	D

Explanation of Responses:

1. The 2017 option vested in three annual installments: the first on March 1, 2020 and the final vesting on January 1, 2022.

2. The 2018 option vested in three annual installments: the first on March 1, 2020 and the final vesting on January 1, 2022.

Remarks:

	Michael G. Andrews under POA for the benefit of Koch C. James	10/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR