Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company, Inc. (NYSE: SAM) regularly issues news across its portfolio of beer and "beyond beer" brands, giving investors and consumers insight into product launches, brand collaborations, and corporate developments. The company began in 1984 brewing Samuel Adams beer and has grown into one of the largest and most respected craft brewers in the United States, with core brands that include Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea.
News about Boston Beer often highlights new products and seasonal releases. Recent examples include Samuel Adams introducing Winter White Ale as its first new winter seasonal in decades, Angry Orchard launching the ultra-spicy "World’s Angriest" cider, and Dogfish Head unveiling seasonal beer and spirits lineups. These announcements provide detail on flavor profiles, limited-edition offerings, and availability windows.
The company also publishes brand and marketing stories, such as Twisted Tea’s limited-edition Twistmas Stocking holiday pack, Truly Hard Seltzer’s apparel collaboration with designer Jeff Hamilton and U.S. Soccer, and Sun Cruiser’s partnership with a professional basketball player to promote its vodka iced tea brand. Dogfish Head news has featured experiential pop-ups, music collaborations, and specialty canned cocktails that reinforce the brand’s creative positioning.
On the corporate side, Boston Beer issues earnings releases and leadership updates. Its third-quarter 2025 results release discussed depletions, shipments, revenue, gross margin, advertising investment, and share repurchases. Separate news and Form 8-K filings have detailed CEO transitions, the appointment of a Chief Operating Officer, and changes in the Chief People Officer role.
This news page aggregates these items so readers can follow how Boston Beer evolves its portfolio, invests behind its brands, and manages its operations. For those tracking SAM, the updates provide context on category innovation, brand performance commentary, and key governance decisions.
The Boston Beer Company (NYSE: SAM) reported third quarter 2025 results on October 23, 2025: net revenue $537.5M (down 11.2% YoY), gross margin 50.8% (up 450 bps YoY), and net income $46.2M with diluted EPS $4.25. Quarterly shipments were ~1.9M barrels (down 13.7%); depletions fell 3%.
Year-to-date net revenue was $1.579B (down 1.9%), gross margin 49.7% (up 420 bps), and net income $131.0M. Cash was $250.5M with no debt and $161.3M of share repurchases year-to-date. Full-year 2025 guidance was raised: gross margin 47–48% and EPS $7.80–$9.80; advertising spend guidance increased to $50–$60M. Tariff impact guidance narrowed to $9–$13M.
Boston Beer Company (NYSE:SAM) unveiled Samuel Adams Utopias 2025 on October 21, 2025, the 14th release of its limited‑edition, barrel‑aged extreme beer.
Utopias 2025 reaches a 30% ABV, is bottled in individually numbered ceramic vessels, carries a $240 SRP and is reported as illegal in 15 states. The release marks the brewer's multi‑decade goal to push barrel‑aging and blending techniques to create spirit‑like, high‑ABV vintages. Founder Jim Koch is quoted noting the 30% milestone as the culmination of decades of experimentation and innovation.
Boston Beer Company (NYSE:SAM) announced leadership changes effective October 20, 2025. Phil Hodges, previously Chief Supply Chain Officer since May 2023, was named Chief Operating Officer to oversee day-to-day operations and lead execution of brand building and margin enhancement initiatives while reporting to Founder, Brewer, CEO and Chair Jim Koch.
Koch will continue as CEO and focus on innovation, wholesaler relations, brand investment, and talent. Phil Savastano was promoted to Chief Supply Chain Officer; he joined Boston Beer in March 2024 and will report to Hodges.
Truly Hard Seltzer, a brand of Boston Beer Company (NYSE:SAM), has partnered with reality TV star JaNa Craig to launch a limited-edition flavor called No Shade, Just Tea. The new Raspberry Iced Tea hard seltzer will be available exclusively through GiveThemBeer.com starting September 17, 2025.
The product contains 100 calories, 1g of sugar, and 5% ABV per 12oz serving. The special pack includes four 16oz cans. To promote the launch, Truly will host a meet-and-greet event with JaNa Craig at their Los Angeles tasting room on September 25, with tickets available for $25 starting September 19.
Twisted Tea Hard Iced Tea (NYSE:SAM) has launched its first-ever U.S. Hispanic advertising campaign, marking a significant expansion of its marketing strategy. The campaign features collaborations with three award-winning Hispanic chefs who created unique Twisted Tea-infused grilling sauces: Chef Eduardo Lara's 'The Redemption', Chef Anastacia Quiñones-Pittman's 'Tamarindo Twist', and Chef duo Alex & Elvia Garcia's 'Twisted Tail'.
The initiative includes Spanish-language advertisements across streaming TV, paid social, and digital platforms, alongside on-ground activations in California, Florida, and Texas. The limited-edition grilling sauce kits will be available exclusively through Twisted Tea's Tea Store starting September 16, 2025.
Dogfish Head Cocktails (NYSE:SAM) has launched an innovative marketing campaign called "Extend Your Summer" to promote its new Peach Mango Rum Punch cocktail. The company is offering one lucky winner a unique opportunity: a $10,000 stipend and a month-long stay in a beachfront bungalow in coastal Delaware.
The promotion coincides with the release of Dogfish Head's Tropical Cocktail Mix Pack, featuring four ready-to-drink varieties at 7.0% ABV: the new Peach Mango Rum Punch, Blood Orange Mango Vodka Crush, Pineapple Orange Rum Mai Tai, and Strawberry Lime Tequila Margarita. Each cocktail combines two shots of house-made spirits with real fruit juices.
The contest opens September 2, 2025, and is available to U.S. residents aged 21 and over through the company's website.
Boston Beer Company (NYSE:SAM) subsidiary Dogfish Head Craft Brewery has partnered with Philadelphia Flyers player Garnet Hathaway to launch Engine 19 IPA, a new beer supporting local first responders. The 6.5% ABV craft beer features Simcoe, Chinook, and Citra hops, offering aromas of pine and citrus with passion fruit, toffee, and biscuit flavors.
The collaboration supports Hathaway's Hath's Heroes initiative and will be available on draft and in 6-pack cans throughout Pennsylvania and Delaware, including at Flyers games. A public launch party is scheduled for September 10, 2025, at PHS Beer Garden South Street, featuring beer samples, raffles, and Flyers player appearances.
Boston Beer Company (NYSE:SAM) subsidiary Dogfish Head is launching its new 'Rewind Variety Pack,' featuring four classic beers selected through crowd-sourcing from its 1.3 million social media followers. The limited-edition 12-pack includes three cans each of fan-voted favorites Raison D'Etre (8.0% ABV) and Chicory Stout (5.2% ABV), alongside Punkin Ale (7.0% ABV) and 60 Minute IPA (6.0% ABV).
Additionally, due to popular demand, the brewery is bringing back Liquid Truth Serum (7.0% ABV) as part of its Small Batch Series, available in 6-packs in select East Coast markets. This unfiltered American IPA features a unique four-state hopping process using whole leaf, liquefied, pelletized, and powdered hops.
Angry Orchard, a brand of The Boston Beer Company (NYSE:SAM), has partnered with Horror, Inc. to create a unique marketing campaign celebrating Jason Universe's 45th anniversary. The collaboration features a 13-minute horror vignette titled "Sweet Revenge", where two real fans were selected to be "killed" by Jason on screen.
The partnership includes the launch of a new Thriller Variety Pack featuring glow-in-the-dark packaging and four cider flavors, including a new Jason-inspired Blood Orange variant. Additionally, Angry Orchard Crisp Apple single-serve cans will receive a limited-edition design featuring Jason's iconic hockey mask, available nationwide starting September 1, 2025.
Samuel Adams (NYSE:SAM) is launching its fall seasonal campaign combining two popular autumn traditions: Octoberfest beer and fantasy football. The company introduced the limited-edition Fall Legends Commissioner's Kit, priced at $25.26, featuring a gavel, commemorative coin, and commissioner's vest.
The campaign features Brian Baumgartner from The Office as brand ambassador. Samuel Adams is also releasing its Fall Legends Variety Pack, featuring four beers including Octoberfest (5.3% ABV), new Harvest Helles (5.4% ABV), Jack-O (4.4% ABV), and Flannel Fest (5.8% ABV). The variety pack will be available nationwide in 12- and 24-pack formats.
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