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Boston Beer (SAM) Stock News

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Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.

The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.

Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.

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The Boston Beer Company is launching a remastered version of its flagship beer, Samuel Adams Boston Lager, aimed at creating a smoother, brighter taste. This updated brew, which retains the original recipe from founder Jim Koch's great-great-grandfather, incorporates a traditional German brewing technique to enhance drinkability. Samuel Adams Boston Lager Remastered will be featured in a new commercial during the Big Game on February 12, showcasing the distinct charm of Boston. The campaign aims to celebrate the brewery’s history while appealing to both loyalists and new customers.

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The Boston Beer Company (NYSE: SAM) has launched the 'Stop the Stigma' merchandise collection, a collaboration with TeaPot and Peace Collective. Proceeds from this collection will support Pardons Canada, assisting individuals with cannabis-related offenses to obtain pardons. The limited edition merchandise includes a hoodie, t-shirt, and tote bag, with every $1,000 raised enabling Pardons Canada to remove a cannabis offense from an individual's record. The Canadian government began offering pardons for simple cannabis possession in 2019, with estimates suggesting 250,000 citizens could benefit.

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The Boston Beer Company (NYSE: SAM) reported Q3 2022 financial results, revealing a 6% decrease in depletions and a 1.4% increase in shipments compared to Q3 2021. Net revenue rose by 6.2% to $596.5 million. Despite a $27.1 million non-cash impairment charge, net income increased to $27.3 million, or $2.21 per diluted share. The company narrowed its fiscal 2022 guidance amidst ongoing supply chain challenges and inflationary pressures, projecting depletions and shipments to decrease 4% to 7% for the full year, while maintaining projected price increases of 4% to 5%.

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Boston Beer Company celebrates the 300th birthday of Samuel Adams with a promotion offering free beers to individuals named Sam, Samuel, or similar variations on September 27. Founder Jim Koch honors Adams' revolutionary spirit and legacy, stating he always wanted to share a beer with him. Eligible drinkers (21+) can enter via CelebrateSams300th.com. This initiative not only commemorates an iconic historical figure but also strengthens brand engagement and community interaction.

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Twisted Tea, the leading hard iced tea brand, has launched Twisted Tea Sweet Tea Whiskey in five markets: Massachusetts, Rhode Island, Ohio, Missouri, and Texas, along with military outlets. This limited-edition spirit, developed in partnership with Beam Suntory, features a blend of real brewed tea and whiskey, with an ABV of 32.5%. The 50mL, 750mL, and 1L bottles cater to consumer preferences. This launch is part of a strategic partnership announced in July 2021 aimed at expanding iconic brands into rapidly growing beverage segments.

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The Boston Beer Company (NYSE: SAM) reported a mixed performance for Q2 2022. Net revenue reached $616.2 million, up 2.2% year-over-year, though depletions and shipments decreased by 7% and 1.1% respectively. The gross margin fell to 43.1%, down from 45.7% in Q2 2021, while net income declined to $53.3 million or $4.31 per diluted share. The company has reduced its full-year guidance for earnings per share, projecting $6.00 to $11.00, down from a previously expected $11.00 to $16.00. Chairman Jim Koch remains optimistic about long-term growth despite challenges.

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The Boston Beer Company (NYSE: SAM) announced the launch of TeaPot, its first cannabis-infused iced tea line, set to debut in Canada in July. The inaugural product, Good Day Iced Tea, blends real lemon black tea with 5mg of THC from Pedro's Sweet Sativa, cultivated in Ontario. The cannabis beverage market in Canada has seen a surge of nearly 850% since 2020, and the company aims to innovate within this growing sector. Boston Beer emphasizes its commitment to developing products while awaiting U.S. regulatory progress in cannabis beverages.

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On May 25, 2022, Truly Hard Seltzer is set to open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles. The 8,000 square foot taproom will feature a dynamic atmosphere with exclusive flavors, a globally inspired food menu, and local live entertainment. Located at 218 Traction Ave, Truly LA aims to engage culture seekers and fans by offering a fully immersive experience that combines the brand's innovative seltzer offerings with artistic displays. This location marks a significant expansion for the Boston Beer Company, which now includes twelve hospitality venues.

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FAQ

What is the current stock price of Boston Beer (SAM)?

The current stock price of Boston Beer (SAM) is $190.1 as of May 22, 2026.

What is the market cap of Boston Beer (SAM)?

The market cap of Boston Beer (SAM) is approximately 1.9B.