Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company, Inc. (NYSE: SAM) regularly issues news across its portfolio of beer and "beyond beer" brands, giving investors and consumers insight into product launches, brand collaborations, and corporate developments. The company began in 1984 brewing Samuel Adams beer and has grown into one of the largest and most respected craft brewers in the United States, with core brands that include Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea.
News about Boston Beer often highlights new products and seasonal releases. Recent examples include Samuel Adams introducing Winter White Ale as its first new winter seasonal in decades, Angry Orchard launching the ultra-spicy "World’s Angriest" cider, and Dogfish Head unveiling seasonal beer and spirits lineups. These announcements provide detail on flavor profiles, limited-edition offerings, and availability windows.
The company also publishes brand and marketing stories, such as Twisted Tea’s limited-edition Twistmas Stocking holiday pack, Truly Hard Seltzer’s apparel collaboration with designer Jeff Hamilton and U.S. Soccer, and Sun Cruiser’s partnership with a professional basketball player to promote its vodka iced tea brand. Dogfish Head news has featured experiential pop-ups, music collaborations, and specialty canned cocktails that reinforce the brand’s creative positioning.
On the corporate side, Boston Beer issues earnings releases and leadership updates. Its third-quarter 2025 results release discussed depletions, shipments, revenue, gross margin, advertising investment, and share repurchases. Separate news and Form 8-K filings have detailed CEO transitions, the appointment of a Chief Operating Officer, and changes in the Chief People Officer role.
This news page aggregates these items so readers can follow how Boston Beer evolves its portfolio, invests behind its brands, and manages its operations. For those tracking SAM, the updates provide context on category innovation, brand performance commentary, and key governance decisions.
The Boston Beer Company (NYSE: SAM) and PepsiCo announced a collaboration to produce HARD MTN DEW, a new alcoholic beverage featuring a 5% ABV targeting adults of legal drinking age. The partnership combines Boston Beer’s expertise in brewing and PepsiCo's iconic brand to meet evolving consumer tastes. The beverage will launch in early 2022, with both companies aiming to bring innovative offerings to the market. This venture reflects their commitment to enhancing consumer experiences and addressing current trends in the beverage industry.
The Boston Beer Company (NYSE: SAM) reported Q2 2021 net revenue of $602.8 million, a 33.3% increase year-over-year. Net income was $59.2 million, down 1.6%, while diluted earnings per share were $4.75, a decrease of 2.7%. Depletions rose 24% and shipments grew by 27.4%. While overall performance was strong, the company has lowered its full-year depletion and shipment growth forecasts to 25-40%. Advertising expenses soared by over 61%, impacting margins. The company noted challenges in the hard seltzer market affecting inventory and production plans.
Beam Suntory and Boston Beer Company announced a long-term strategic partnership to expand their iconic brands into fast-growing beverage alcohol segments. This collaboration aims to launch Sauza tequila into ready-to-drink beverages and Truly Hard Seltzer into bottled spirits by mid-2022, leveraging each company's expertise and distribution strengths. The partnership enhances Boston Beer’s portfolio, which includes Samuel Adams and Truly Hard Seltzer, while Beam Suntory aims to grow its RTD business in the U.S. market.
The Boston Beer Company has announced the establishment of a subsidiary focused on research and innovation in non-alcoholic cannabis beverages, based in Canada. This move aims to leverage the company's strong reputation and experience in beverage innovation as regulations surrounding cannabis evolve. Industry veteran Paul Weaver has been appointed to lead this initiative, emphasizing the importance of quality and craftsmanship in product development. This step signifies Boston Beer's commitment to exploring new market opportunities in the cannabis sector.
The Boston Beer Company (NYSE: SAM) reported remarkable first-quarter 2021 results with net revenue reaching $545.1 million, a 64.9% increase year-over-year. Net income surged 259.6% to $65.6 million, translating to earnings per diluted share of $5.26. Depletions rose 48%, and shipment volumes grew 60.1% compared to the previous year. The company now estimates full-year depletion and shipment growth between 40% and 50%. Despite rising operating expenses, gross margin improved to 45.8%. The Truly and Twisted Tea brands led the growth momentum, with innovative new products expected to further drive sales.
The Boston Beer Company (NYSE: SAM) reported a strong fourth quarter for 2020, with net revenue of $460.9 million, a 53.0% increase from Q4 2019, driven by a 54.0% rise in shipments. Net income soared to $32.8 million ($2.64 per diluted share), up 135.7% year-over-year. For the 52-week period, revenue reached $1.74 billion, a 38.9% increase. However, gross margins decreased to 46.9% from 49.1% in the previous year. Advertising and promotional expenses surged, indicating increased investment in brand visibility. Full-year 2021 estimates suggest continued growth in depletions and shipments.
The Boston Beer Company (NYSE: SAM) reported a third quarter 2020 net revenue of $492.8 million, up 30.2% year-over-year. Net income surged 80.6% to $80.8 million, with earnings per diluted share increasing to $6.51. Despite strong shipment growth of 30.5%, lower gross margins and rising operating expenses affected results. The COVID-19 pandemic impacted keg demand, resulting in $14.2 million in related costs. Full-year depletions growth is now estimated between 37% and 42%. The company plans to focus on its Truly Hard Seltzer brand's growth, anticipating volume growth rates of 35% to 45% in 2021.
The Boston Beer Company (NYSE: SAM) appointed Michael M. Lynton and Samuel A. Calagione, III to its Board of Directors on October 7, 2020. Lynton, with extensive experience in entertainment and media, is currently Chairman of Snap Inc. and has held various influential roles at Sony and Time Warner. Calagione, founder of Dogfish Head Brewery, brings innovation and experience to the board. Both will serve as Class B Directors, positioning Boston Beer for continued growth and leadership in the craft beer market amid competitive pressures.
The Boston Beer Company (NYSE: SAM) reported a net revenue of $452.1 million for Q2 2020, marking a 42% increase year-over-year. Net income rose to $60.1 million, up 116% from last year, leading to earnings per diluted share of $4.88. Despite this growth, the company faced challenges due to COVID-19, resulting in $14.1 million in pre-tax reductions and increased costs. Gross margin decreased to 46.4% from 49.9% in Q2 2019. Full-year guidance suggests a 27% to 35% growth in shipments and depletions.