TWISTED TEA HARD ICED TEA LAUNCHES FIRST-EVER HISPANIC ADVERTISING CAMPAIGN; COLLABORATES WITH AWARD-WINNING HISPANIC CHEFS ON TWISTED TEA-INFUSED GRILLING SAUCES
Twisted Tea Hard Iced Tea (NYSE:SAM) has launched its first-ever U.S. Hispanic advertising campaign, marking a significant expansion of its marketing strategy. The campaign features collaborations with three award-winning Hispanic chefs who created unique Twisted Tea-infused grilling sauces: Chef Eduardo Lara's 'The Redemption', Chef Anastacia Quiñones-Pittman's 'Tamarindo Twist', and Chef duo Alex & Elvia Garcia's 'Twisted Tail'.
The initiative includes Spanish-language advertisements across streaming TV, paid social, and digital platforms, alongside on-ground activations in California, Florida, and Texas. The limited-edition grilling sauce kits will be available exclusively through Twisted Tea's Tea Store starting September 16, 2025.
Twisted Tea Hard Iced Tea (NYSE:SAM) ha lanciato la sua prima campagna pubblicitaria rivolta al pubblico ispanico negli Stati Uniti, segnando una significativa espansione della sua strategia di marketing. La campagna vede collaborazioni con tre premiati chef ispanici che hanno creato salse per griglia arricchite dal Twisted Tea: Chef Eduardo Lara con "The Redemption", Chef Anastacia Quiñones-Pittman con "Tamarindo Twist", e il duo di chef Alex & Elvia Garcia con "Twisted Tail". L'iniziativa prevede annunci in spagnolo su streaming TV, social a pagamento e piattaforme digitali, oltre ad attivazioni sul territorio in California, Florida e Texas. I kit di salse per griglia in edizione limitata saranno disponibili esclusivamente nello Twisted Tea Tea Store a partire dal 16 settembre 2025.
Twisted Tea Hard Iced Tea (NYSE:SAM) ha lanzado su primera campaña publicitaria dirigida a la comunidad hispana de Estados Unidos, marcando una expansión significativa de su estrategia de marketing. La campaña cuenta con colaboraciones con tres chefs hispanos premiados que crearon salsas para parrilla únicas imbuidas con Twisted Tea: el Chef Eduardo Lara con 'The Redemption', la Chef Anastacia Quiñones-Pittman con 'Tamarindo Twist' y el dúo de chefs Alex & Elvia Garcia con 'Twisted Tail'.
La iniciativa incluye anuncios en español en streaming de TV, redes sociales de pago y plataformas digitales, junto con activaciones en terreno en California, Florida y Texas. Los kits de salsas para parrilla de edición limitada estarán disponibles exclusivamente a través de la Twisted Tea's Tea Store a partir del 16 de septiembre de 2025.
Twisted Tea Hard Iced Tea(NYSE:SAM)가 미국 내 히스패닉 커뮤니티를 대상으로 한 최초의 광고 캠페인을 선보이며 마케팅 전략의 큰 확장을 알렸습니다. 이 캠페인은 Twisted Tea를 접목한 독창적인 그릴 소스를 만든 세 명의 수상 경력 이있는 히스패닉 셰프와의 협업을 특징으로 합니다: 에두아르도 라라 셰프의 'The Redemption', 아나스타시아 키뇨네스-피트먼의 'Tamarindo Twist', 그리고 셰프 듀오 알렉스 & 엘비아 가르시아의 'Twisted Tail'.
이 이니셔티브는 스페인어 광고를 포함한 스트리밍 TV, 유료 소셜 및 디지털 플랫폼에서의 광고와 함께 캘리포니아, 플로리다, 텍사스에서의 온그라운드 활동을 포함합니다. 한정판 그릴 소스 키트는 2025년 9월 16일부터 Twisted Tea의 Tea Store에서 독점적으로 구매할 수 있습니다.
Twisted Tea Hard Iced Tea (NYSE:SAM) a lancé sa première campagne publicitaire américaine destinée au public hispanique, marquant une expansion significative de sa stratégie marketing. La campagne réunit trois chefs hispaniques primés qui ont créé des sauces de barbecue infusées au Twisted Tea uniques: le Chef Eduardo Lara avec 'The Redemption', la Chef Anastacia Quiñones-Pittman avec 'Tamarindo Twist' et le duo de chefs Alex & Elvia Garcia avec 'Twisted Tail'.
L'initiative comprend des publicités en espagnol sur les plateformes de streaming TV, les réseaux sociaux payants et les canaux numériques, ainsi que des activations terrain en Californie, en Floride et au Texas. Les kits de sauces pour grillades en édition limitée seront disponibles exclusivement via le Twisted Tea's Tea Store à partir du 16 septembre 2025.
Twisted Tea Hard Iced Tea (NYSE:SAM) hat seine erste US-weite Werbekampagne für die hispanische Zielgruppe gestartet und damit eine bedeutende Erweiterung seiner Marketingstrategie markiert. Die Kampagne umfasst Kooperationen mit drei preisgekrönten lateinamerikanischen Köchen, die einzigartige Twisted Tea-infundierte Grillsaucen kreierten: Chef Eduardo Lara's 'The Redemption', Chef Anastacia Quiñones-Pittman's 'Tamarindo Twist' und das Küchenchef-Duo Alex & Elvia Garcia's 'Twisted Tail'.
Die Initiative beinhaltet spanische Werbespots auf Streaming-TV, bezahlten Social‑ und Digitalplattformen sowie Vor-Ort-Aktivierungen in Kalifornien, Florida und Texas. Die limitierten Grillsaucen-Kits sind ab dem 16. September 2025 exklusiv über den Twisted Tea Tea Store erhältlich.
شهدت Twisted Tea Hard Iced Tea (بورصة نيويورك:SAM) إطلاق أول حملة إعلانية لها تستهدف الجمهور الأميركي من أصل إسباني، مما يمثل توسيعاً كبيراً لاستراتيجيتها التسويقية. وتتضمن الحملة تعاوناً مع ثلاثة طهاة إسبان فائزين بجوائز الذين أنشأوا صلصات شواء فريدة ممزوجة بـTwisted Tea: الشيف إدواردو لارا مع 'The Redemption'، الشيف أناستاسيا كوينوينز-بيتمان مع 'Tamarindo Twist'، وثنائي الشيفين Alex & Elvia Garcia مع 'Twisted Tail'.
تشمل المبادرة إعلانات باللغة الإسبانية عبر التلفاز الذكي والمنصات الرقمية ووسائل التواصل المدفوعة، إضافة إلى فعاليات ميدانية في كاليفورنيا وفورتمودا وتكساس. ستتوافر مجموعات صلصات الشواء بإصدار محدود حصرياً من خلال متجر Twisted Tea Tea Store ابتداءً من 16 سبتمبر 2025.
Twisted Tea Hard Iced Tea (NYSE:SAM) 已推出其首个面向美国西班牙裔市场的广告活动，标志其营销策略的重大扩张。该活动与三位获奖西班牙裔主厨合作，他们打造了独特的 Twisted Tea 风味烧烤酱：Eduardo Lara 的《The Redemption》，Anastacia Quiñones-Pittman 的《Tamarindo Twist》，以及 Alex & Elvia Garcia 组合的《Twisted Tail》。
该计划包括 西班牙语广告，覆盖流媒体电视、付费社交与数字平台，同时在加利福尼亚、佛罗里达和德州开展线下活动。限量版烧烤酱套装将于 2025 年 9 月 16 日起通过 Twisted Tea 的 Tea Store 独家提供。
- None.
- Limited availability of grilling sauce kits through online store only
- Geographic limitation of on-ground activations to only three states
America’s favorite hard iced tea is launching a new Hispanic advertising campaign featuring chef collaborations, Spanish-language ads and more to celebrate culture, flavor and fun
Boston, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s No. 1 hard tea iced*, is launching its first-ever U.S. Hispanic advertising campaign to welcome more people to the party than ever before.
Designed to authentically celebrate culture, flavor and community, Twisted Tea is debuting brand-new Spanish-language support across media, retail, influencers and more to introduce America’s favorite hard iced tea to Hispanic drinkers throughout the country. Developed in collaboration with agency partner, Loud And Live Marketing, this campaign captures the energy of backyard asados, tailgates and every impromptu celebration in between. And at the center of it all? Twisted Tea doing what Twisted Tea does best: bringing people together and turning the day up a notch with a whole lot of flavor and fun.
CHEF COLLABORATIONS
At the heart of this campaign is Twisted Tea’s collaboration with three award-winning Hispanic chefs – bringing together culinary and creative talent across the country to create Twisted Tea-infused grilling sauces. Perfect for the tailgate and beyond, these limited-edition sauces were inspired by each chef’s culinary expertise and heritage. Chef partners and their custom Twisted Tea creations include:
- Chef Eduardo Lara from Wolf of Tacos in Miami designed the mildly spicy grilling sauce he’s called The Redemption. A tangy, slightly sweet and fruity sauce made with Twisted Tea, this offers a pleasant yet numbing peppery heat. Rooted in asada tradition, this is made with hibiscus and guajillo chiles to create a sweet and smokey chamoy sauce.
- Chef Anastacia Quiñones-Pittman from Eledi in Dallas used Twisted Tea as a main ingredient to create Tamarindo Twist. A tangy, slightly sweet sauce with tartness that cuts through grilled or smoked meats, Tamarindo Twist is inspired by classic BBQ flavors and the bold, fruity kick of chamoy. On the heat scale, this one sits in the middle.
- Chef duo Alex & Elvia Garcia from Evil Cooks in Los Angeles created our spiciest grilling sauce they dubbed Twisted Tail. Made with smoky mortia chilies and chile de árbol, this is a tangy-sweet salsa that blends the brightness of traditional salsa ranchera with Twisted Tea’s smooth sweetness.
Once sauces were tested and perfected on an open-flame using custom Twisted Tea-branded grills made by Texas-based NOMAD Grills, each chef collaborated with award-winning illustrator Carlos Solano to design unique labels to visually represent their creations. For a behind-the-scenes look at how these sauces and illustrations came to life, check out their personal stories here.
Fans eager to get their hands on a Twisted Tea grilling sauce kit, you’re in luck! Available exclusively on Twisted Tea’s Tea Store beginning Tuesday, September 16, fans can purchase Twisted Tea Grilling Sauce Kits delivered right to their door, just in time for the tailgate. Snag ‘em while supplies last!
MEDIA AND MORE
Now running across streaming TV, paid social and digital platforms, Twisted Tea has released the brand’s first Spanish-language ads. A twist on the brand’s established Tea Drop campaign, brand-new :15 and :30 spots feature a backyard party that brings together friends and family across generations to “Keep it Twisted.”
Twisted Tea will also activate on-the-ground experiences across key markets in California, Florida and Texas as part of this Hispanic campaign beginning now and rolling through next year. Pop-up samplings, local partnerships and experiential activations will support the brand’s continued focus to introduce Hispanic drinkers to the brand.
“Twisted Tea has always been a brand that’s about bringing more people to the party, so this new Hispanic campaign is a way to continue to do just that,” said senior brand director, Erica Taylor. “Over the past several years, we’ve seen Hispanic households grow, and we know once they’re introduced to the brand, they quickly become fans! An opportunity to authentically talk to those drinkers who haven’t heard about Twisted Tea before, this is just another example of how the brand will foster its passionate – and growing – fanbase.”
For more information about Twisted Tea, visit TwistedTea.com and follow along on social @TwistedTea.
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About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com.
About Loud And Live:
Loud And Live is an award-winning full-service marketing agency that converts culture into commerce by creating experiences that authentically connect brands with people and inspire action. We specialize in delivering cross-functional marketing campaigns that leverage culture and insights to drive impactful results. With expertise in strategy, creative, digital, social, content development, shopper, experiential, and culture-led marketing, we craft solutions that resonate deeply with diverse audiences. As both a producer and owner of music, lifestyle, and cultural events, we understand how to help brands connect with audiences in meaningful and impactful ways. Headquartered in Miami with a presence across the U.S., Puerto Rico, and Latin America, Loud And Live delivers strategies, campaigns, experiences, and results that move people and brands forward.
*Circana MULO + Conv; L52WE 08/04/2025
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Taylor Jette Twisted Tea taylor.jette@bostonbeer.com
FAQ
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