Angry Orchard’s Ex‑Change Program Lets You Trade Your Ex’s Leftover Junk for Hard Cider This Valentine’s Day
Rhea-AI Summary
Angry Orchard (NYSE:SAM) is launching the Ex-Change program starting Feb. 2, 2026, letting consumers ship an ex’s abandoned belongings to the Angry Orchard Cider House in exchange for cash toward a case of hard cider.
Participants register for a free kit at angryorchardexchange.com, receive packaging and a prepaid label, ship items, and get cash credited toward cider; donated items are sorted for charity.
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News Market Reaction
On the day this news was published, SAM declined 0.15%, reflecting a mild negative market reaction. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $4M from the company's valuation, bringing the market cap to $2.37B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SAM’s 1.85% gain outpaced peers: TAP, BUD, STZ and FMX showed smaller positive moves, while ABEV declined 0.71%, suggesting a more stock-specific reaction to brand news rather than a broad brewer rally.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 28 | High-ABV beer launch | Positive | -2.7% | Samuel Adams launched 9.0% ABV Cherry Bomb Imperial Wheat Ale. |
| Jan 21 | Line extension | Positive | +2.1% | Twisted Tea expanded its 8% ABV Extreme lineup and variety pack. |
| Jan 06 | Brand activation | Positive | +2.1% | Dogfish Head ran a New York pop-up for 30 Minute Light IPA. |
| Dec 01 | Holiday promo pack | Positive | +1.0% | Twisted Tea launched a limited-edition Twistmas Stocking holiday pack. |
| Nov 24 | Collaboration launch | Positive | -1.7% | Dogfish Head released Drrrty Thrrrty cocktail with CREEM Magazine. |
Recent brand and product news has generally seen positive or mixed price reactions, with occasional selloffs even on upbeat launches.
Over the last few months, Boston Beer has focused on brand-led innovation and experiential marketing across its portfolio. In January 2026, Samuel Adams introduced the high-ABV Cherry Bomb, which drew a negative -2.66% next-day move despite growth positioning. Twisted Tea’s Extreme lineup expansion on Jan 21 and Dogfish Head’s “30 Minute Time Bank” activation on Jan 6 both coincided with gains above 2%. Holiday and collaboration launches in late 2025 produced smaller, mixed reactions.
Market Pulse Summary
This announcement highlights an Angry Orchard Valentine’s Day promotion that trades unwanted belongings for hard cider, continuing Boston Beer’s focus on experiential, brand-building campaigns. In recent months, the company emphasized innovation and marketing across Samuel Adams, Twisted Tea and Dogfish Head, with mixed but often positive price reactions. Regulatory filings show active institutional ownership changes and insider transactions, so future updates to brand strategy and execution metrics remain important to track alongside such promotions.
AI-generated analysis. Not financial advice.
The nation’s leading hard cider brand[1] is transforming your breakup baggage into your next case of cider.
WALDEN, NY, Feb. 02, 2026 (GLOBE NEWSWIRE) -- Breakups come with more than just emotions. They leave you stuck with your ex’s abandoned junk and the irritation that follows. This Valentine's Day, Angry Orchard Hard Cider is helping the heartbroken transform their ex's abandoned belongings into something they actually want: hard cider. Through the Angry Orchard Ex-Change program, drinkers can ship their ex’s old junk to the Angry Orchard Cider House in exchange for cash toward a fresh case of cider.[2] Consider it the ultimate trade up.
If your ex left their stuff at your place months ago – maybe even years ago – and never came back for it, it’s time for an upgrade. Starting Feb. 2, fans can visit angryorchardexchange.com to register for a free Angry Orchard Ex-Change Kit, complete with packaging materials and a prepaid shipping label. Box up those annoying reminders – the forgotten hoodie, dusty vinyl, or that hideous poster that never matched anything in your place anyway – and send it all to the Angry Orchard Cider House.
Once Angry Orchard receives your ex’s abandoned stuff, the team will send you cash to put toward a case of cider. Your ex's baggage becomes your fresh start and a fully stocked fridge. All items will be sorted and donated, so nothing goes to waste… except the relationship itself.
“Valentine’s Day has a way of stirring up plenty of frustrations, and at Angry Orchard, we love helping our drinkers find the fun in all of it,” said Matt Withington, senior director of marketing at Angry Orchard. “The Ex-Change program lets our fans turn their breakup baggage into something they actually want: a fridge stocked with cider.”
Life’s too short for bad relationships and drinks that don’t deserve you. With bold, refreshing flavor, Angry Orchard is the perfect companion for celebrating a fresh start. To register for the Angry Orchard Ex-Change program and finally reclaim your space (and peace of mind), visit angryorchardex-change.com.
About Angry Orchard
The leading cider across the country¹, Angry Orchard's cider makers experiment with apple varieties near and far to continuously develop new cider styles and flavors. Crafted with real apples and the highest quality ingredients, Angry Orchard is balanced, refreshing, and full of flavor, with a wide variety of styles fit for all. At the home of Angry Orchard on a 60-acre apple orchard in New York's Hudson Valley, the team of cider makers create small-batch experimentation with fruit grown right on-site while offering an experience for guests to sip cider amongst the trees. To learn more about Angry Orchard, visit AngryOrchard.com. Please drink responsibly.
[1] Source: Circana Total US MULO + Conv L13 W/E 1/18/26
[2] Terms and Conditions apply. Please see angryorchardex-change.com for rules. While supplies last. Void where prohibited.
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Rachel Kastil Angry Orchard Hard Cider rkastil@golin.com
FAQ
What is the Angry Orchard Ex-Change program and how does it work (SAM)?
How do I register for Angry Orchard’s Ex-Change promotion for SAM shareholders and fans?
What items are eligible for trade in Angry Orchard’s Ex-Change program (SAM)?
When does Angry Orchard (SAM) start accepting Ex-Change submissions and where are they sent?
Will Angry Orchard donate items collected through the Ex-Change program (SAM)?
How do I receive the cash credit toward a case of cider from Angry Orchard’s Ex-Change (SAM)?
