Angry Orchard’s Ex‑Change Program Lets You Trade Your Ex’s Leftover Junk for Hard Cider This Valentine’s Day

Angry Orchard (NYSE:SAM) is launching the Ex-Change program starting Feb. 2, 2026, letting consumers ship an ex’s abandoned belongings to the Angry Orchard Cider House in exchange for cash toward a case of hard cider.

Rhea-AI Summary

Angry Orchard (NYSE:SAM) is launching the Ex-Change program starting Feb. 2, 2026, letting consumers ship an ex’s abandoned belongings to the Angry Orchard Cider House in exchange for cash toward a case of hard cider.

Participants register for a free kit at angryorchardexchange.com, receive packaging and a prepaid label, ship items, and get cash credited toward cider; donated items are sorted for charity.

Argus Feb 2 session

-0.15% close to close Open Argus

Details

News Market Reaction – SAM

On Feb 2, the day this news came out, SAM closed 0.15% below the previous close.

Data tracked by StockTitan Argus for the Feb 2 session.

Market Context

This announcement highlights an Angry Orchard Valentine’s Day promotion that trades unwanted belongi...

Analysis

This announcement highlights an Angry Orchard Valentine’s Day promotion that trades unwanted belongings for hard cider, continuing Boston Beer’s focus on experiential, brand-building campaigns. In recent months, the company emphasized innovation and marketing across Samuel Adams, Twisted Tea and Dogfish Head, with mixed but often positive price reactions. Regulatory filings show active institutional ownership changes and insider transactions, so future updates to brand strategy and execution metrics remain important to track alongside such promotions.

Key Figures

Program launch date: Feb. 02, 2026

Program launch date

Feb. 02, 2026

Start of Angry Orchard Ex-Change registration

Historical Context

5 past events · Latest: Jan 28

5 events

1. Jan 28

   High-ABV beer launch

   24h Move

   -2.7%

   Samuel Adams launched 9.0% ABV Cherry Bomb Imperial Wheat Ale.

2. Jan 21

   Line extension

   24h Move

   +2.1%

   Twisted Tea expanded its 8% ABV Extreme lineup and variety pack.

3. Jan 06

   Brand activation

   24h Move

   +2.1%

   Dogfish Head ran a New York pop-up for 30 Minute Light IPA.

4. Dec 01

   Holiday promo pack

   24h Move

   +1.0%

   Twisted Tea launched a limited-edition Twistmas Stocking holiday pack.

5. Nov 24

   Collaboration launch

   24h Move

   -1.7%

   Dogfish Head released Drrrty Thrrrty cocktail with CREEM Magazine.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The nation’s leading hard cider brand[1] is transforming your breakup baggage into your next case of cider.

WALDEN, NY, Feb. 02, 2026 (GLOBE NEWSWIRE) -- Breakups come with more than just emotions. They leave you stuck with your ex’s abandoned junk and the irritation that follows. This Valentine's Day, Angry Orchard Hard Cider is helping the heartbroken transform their ex's abandoned belongings into something they actually want: hard cider. Through the Angry Orchard Ex-Change program, drinkers can ship their ex’s old junk to the Angry Orchard Cider House in exchange for cash toward a fresh case of cider.[2] Consider it the ultimate trade up.

If your ex left their stuff at your place months ago – maybe even years ago – and never came back for it, it’s time for an upgrade. Starting Feb. 2, fans can visit angryorchardexchange.com to register for a free Angry Orchard Ex-Change Kit, complete with packaging materials and a prepaid shipping label. Box up those annoying reminders – the forgotten hoodie, dusty vinyl, or that hideous poster that never matched anything in your place anyway – and send it all to the Angry Orchard Cider House.

Once Angry Orchard receives your ex’s abandoned stuff, the team will send you cash to put toward a case of cider. Your ex's baggage becomes your fresh start and a fully stocked fridge. All items will be sorted and donated, so nothing goes to waste… except the relationship itself.

“Valentine’s Day has a way of stirring up plenty of frustrations, and at Angry Orchard, we love helping our drinkers find the fun in all of it,” said Matt Withington, senior director of marketing at Angry Orchard. “The Ex-Change program lets our fans turn their breakup baggage into something they actually want: a fridge stocked with cider.”  

Life’s too short for bad relationships and drinks that don’t deserve you. With bold, refreshing flavor, Angry Orchard is the perfect companion for celebrating a fresh start. To register for the Angry Orchard Ex-Change program and finally reclaim your space (and peace of mind), visit angryorchardex-change.com.

About Angry Orchard

The leading cider across the country¹, Angry Orchard's cider makers experiment with apple varieties near and far to continuously develop new cider styles and flavors. Crafted with real apples and the highest quality ingredients, Angry Orchard is balanced, refreshing, and full of flavor, with a wide variety of styles fit for all. At the home of Angry Orchard on a 60-acre apple orchard in New York's Hudson Valley, the team of cider makers create small-batch experimentation with fruit grown right on-site while offering an experience for guests to sip cider amongst the trees. To learn more about Angry Orchard, visit AngryOrchard.com. Please drink responsibly.

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[1] Source: Circana Total US MULO + Conv L13 W/E 1/18/26

[2] Terms and Conditions apply. Please see angryorchardex-change.com for rules. While supplies last. Void where prohibited.

Attachment

• Angry Orchard’s Ex‑Change Program Lets You Trade Your Ex’s Leftover Junk for Hard Cider This Valentine’s Day

Rachel Kastil
Angry Orchard Hard Cider
rkastil@golin.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the Angry Orchard Ex-Change program and how does it work (SAM)?

The Ex-Change program trades an ex’s abandoned items for cash toward cider, starting Feb. 2, 2026. According to Angry Orchard, participants register for a free kit, ship items using a prepaid label, and receive cash credited toward a case of hard cider upon receipt.

How do I register for Angry Orchard’s Ex-Change promotion for SAM shareholders and fans?

Register online at angryorchardexchange.com for a free Ex-Change Kit that includes packaging and a prepaid label. According to Angry Orchard, registration opens Feb. 2, 2026, and the kit supplies let you box and ship your ex’s abandoned items for the program.

What items are eligible for trade in Angry Orchard’s Ex-Change program (SAM)?

Eligible items are personal belongings left behind by an ex, such as clothing, vinyl, or posters—nonhazardous household items. According to Angry Orchard, items are sorted on receipt and donated; participants receive cash toward a case of hard cider after processing.

When does Angry Orchard (SAM) start accepting Ex-Change submissions and where are they sent?

Submissions begin Feb. 2, 2026 and are sent to the Angry Orchard Cider House using a prepaid shipping label. According to Angry Orchard, the company provides packaging and handles receipt, sorting, and donation of submitted items.

Will Angry Orchard donate items collected through the Ex-Change program (SAM)?

Yes. Angry Orchard will sort and donate collected items rather than discard them. According to Angry Orchard, donated items are redistributed to charitable outlets after processing, so submitted belongings are put to charitable use.

How do I receive the cash credit toward a case of cider from Angry Orchard’s Ex-Change (SAM)?

After Angry Orchard receives and processes your shipped items, the company sends cash to apply toward a cider purchase. According to Angry Orchard, the cash is issued after receipt and sorting and is intended to help buy a fresh case of cider.