Twisted Tea Hard Iced Tea Expands 8% ABV Extreme Lineup; Rolls Out New Variety Pack and Flavors

Twisted Tea (NYSE:SAM) expanded its Extreme high‑alcohol lineup on Jan. 21, 2026, rolling out a new 8% ABV Extreme Variety Pack nationwide in 12 oz 12‑packs.

Rhea-AI Summary

Twisted Tea (NYSE:SAM) expanded its Extreme high‑alcohol lineup on Jan. 21, 2026, rolling out a new 8% ABV Extreme Variety Pack nationwide in 12 oz 12‑packs.

The pack pairs existing favorites Extreme Lemon and Extreme Blue Razz with two new flavors: Extreme Long Island Iced Tea (lemon and cola notes) and Extreme Fruit Punch (black cherry, orange, lemon). The brand also adds new single‑serve offerings: Long Island Iced Tea and Fruit Punch in 16 oz cans, plus a 24 oz Extreme Tropical Punch (peach, mango, real iced tea) launching nationwide next month. The expansion follows reported success in the convenience channel and aims to broaden occasions and trial.

Argus Jan 21 session

+2.08% close to close Open Argus

Details

News Market Reaction – SAM

On Jan 21, the day this news came out, SAM closed 2.08% above the previous close.

Data tracked by StockTitan Argus for the Jan 21 session.

Market Context

This announcement highlights Twisted Tea’s push into higher-alcohol offerings, extending its 8% ABV ...

Analysis

This announcement highlights Twisted Tea’s push into higher-alcohol offerings, extending its 8% ABV Extreme line with a national variety pack and new single-serve flavors. The move follows several recent product and collaboration launches across SAM’s portfolio. Investors may watch how these innovations translate into shipment trends, mix, and brand momentum alongside previously disclosed Q3 financials, as well as how the convenience channel and nationwide rollout support sustained demand for higher-ABV formats.

Key Figures

Extreme ABV: 8% ABV Variety pack size: 12 oz can 12-pack Single-serve size: 16 oz +1 more

Extreme ABV

8% ABV

Twisted Tea Extreme lineup

Variety pack size

12 oz can 12-pack

Extreme Variety Pack format

Single-serve size

16 oz

Extreme Long Island Iced Tea and Fruit Punch cans

Single-serve size

24 oz

Extreme Tropical Punch cans

Historical Context

5 past events · Latest: Jan 06

5 events

1. Jan 06

   Brand activation

   24h Move

   +2.1%

   Dogfish Head experiential pop-up promoting 30 Minute Light IPA launch.

2. Dec 01

   Seasonal product launch

   24h Move

   +1.0%

   Twisted Tea limited Twistmas Stocking holiday hard iced tea pack.

3. Nov 24

   Collaboration launch

   24h Move

   -1.7%

   Dogfish Head CREEM Magazine collab dirty martini canned cocktail.

4. Nov 17

   Merchandise partnership

   24h Move

   -2.2%

   Truly Hard Seltzer limited-edition U.S. Soccer jackets release.

5. Nov 12

   Limited cider release

   24h Move

   -2.0%

   Angry Orchard “World’s Angriest” spicy hard cider seasonal launch.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Big flavor calls for big packs as America’s favorite hard iced tea fuels the growing high-alc. space

BOSTON, Jan. 21, 2026 (GLOBE NEWSWIRE) -- The nation’s No. 1 hard iced tea brand* is turning up the flavor and the fun this month! Building on the success of the brand’s high-alc. Extreme line introduced in 2023, Twisted Tea is taking things to the next level with the launch of a brand-new Extreme Variety Pack rolling out nationwide now. 

Fans can enjoy the same bold, delicious Twisted Tea they know and love – now amped up with 8% ABV – in 12 oz. can 12-packs. Previously available exclusively in single-serve cans, Twisted Tea’s Extreme Variety Pack is expanding to bring bigger flavor in a bigger pack to drinkers and their crew. The new pack includes fan favorites – Extreme Lemon and Extreme Blue Razz – plus two brand-new additions: 

• Twisted Tea Extreme Long Island Iced Tea: A hard iced tea inspired by the iconic cocktail, drinkers can expect notes of the cocktail’s classic flavors, including lemon and cola, for a boozy, delicious treat. 

• Twisted Tea Extreme Fruit Punch: A perfectly balanced mix of juicy black cherry, sharp orange and bright lemon for a fruity iced tea with a bold kick. 

Twisted Tea Extreme’s expansion into a larger pack comes as the brand has seen big success in the convenience channel where the 8% ABV lineup first launched. An opportunity to welcome new drinkers to the Twisted Tea party, Extreme has done just that – with more expected as an 8% ABV variety pack can attract even more drinkers and occasions.  

Twisted Tea Extreme’s single-serve lineup is also getting some brand-new flavors this month. New Twisted Tea Extreme Long Island Iced Tea and Extreme Fruit Punch will be available in 16 oz. single-serve cans, while the 24 oz. single-serve lineup will also get a tropical upgrade this winter with new Twisted Tea Extreme Tropical Punch. Featuring juicy peach and mango blended with real iced tea, this new flavor is smooth, refreshing, and packs a punch. Look for it nationwide next month alongside Twisted Tea Extreme’s Lemon and Blue Razz single-serve offerings. 

To find Twisted Tea near you, visit Twisted Tea.com and follow along on social @TwistedTea. 

About Twisted Tea Hard Iced Tea: 

Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit Twisted Tea.com. 

*Circana MULO + Conv; L52WE 01/05/2025 

Attachment

• Twisted Tea Extreme Variety Pack

Taylor Jette
Twisted Tea
4136685373
taylor.jette@bostonbeer.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Twisted Tea (SAM) announce on January 21, 2026?

Twisted Tea launched a nationwide 8% ABV Extreme Variety Pack in 12 oz 12‑packs and new single‑serve flavors.

Which flavors are included in the new Twisted Tea Extreme 12‑pack (SAM)?

The 12‑pack includes Extreme Lemon, Extreme Blue Razz, Extreme Long Island Iced Tea, and Extreme Fruit Punch.

When will Twisted Tea (SAM) 24 oz Extreme Tropical Punch be available?

The 24 oz Extreme Tropical Punch is slated to roll out nationwide next month.

What sizes will the new Twisted Tea Extreme flavors be sold in (SAM)?

New flavors appear in 12 oz 12‑pack variety packs, 16 oz single‑serve cans, and a 24 oz single‑serve Tropical Punch.

Why is Twisted Tea (SAM) expanding its 8% ABV Extreme lineup?

The expansion follows strong performance in the convenience channel and aims to attract more drinkers and occasions with larger packs and new flavors.