Twisted Tea Hard Iced Tea Expands 8% ABV Extreme Lineup; Rolls Out New Variety Pack and Flavors
Rhea-AI Summary
Twisted Tea (NYSE:SAM) expanded its Extreme high‑alcohol lineup on Jan. 21, 2026, rolling out a new 8% ABV Extreme Variety Pack nationwide in 12 oz 12‑packs.
The pack pairs existing favorites Extreme Lemon and Extreme Blue Razz with two new flavors: Extreme Long Island Iced Tea (lemon and cola notes) and Extreme Fruit Punch (black cherry, orange, lemon). The brand also adds new single‑serve offerings: Long Island Iced Tea and Fruit Punch in 16 oz cans, plus a 24 oz Extreme Tropical Punch (peach, mango, real iced tea) launching nationwide next month. The expansion follows reported success in the convenience channel and aims to broaden occasions and trial.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, SAM gained 2.08%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SAM gained 5.28% while key brewers like STZ +4.46%, TAP +2.8%, FMX +1.44%, BUD +0.72%, and ABEV +0.39% also traded higher, suggesting a sector tailwind with SAM outperforming.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 06 | Brand activation | Positive | +2.1% | Dogfish Head experiential pop-up promoting 30 Minute Light IPA launch. |
| Dec 01 | Seasonal product launch | Positive | +1.0% | Twisted Tea limited Twistmas Stocking holiday hard iced tea pack. |
| Nov 24 | Collaboration launch | Positive | -1.7% | Dogfish Head CREEM Magazine collab dirty martini canned cocktail. |
| Nov 17 | Merchandise partnership | Positive | -2.2% | Truly Hard Seltzer limited-edition U.S. Soccer jackets release. |
| Nov 12 | Limited cider release | Positive | -2.0% | Angry Orchard “World’s Angriest” spicy hard cider seasonal launch. |
Recent brand and marketing launches have produced mixed reactions, with some positive product news met by negative price responses.
Over the last few months, SAM has focused on brand-building and innovation across its portfolio. Twisted Tea and Dogfish Head have launched themed packs and experiential pop-ups, while Angry Orchard introduced a limited spicy cider release. These announcements, all tagged as product or partnership news, saw share moves ranging from -2.18% to +2.12%. Compared with those modest and sometimes negative reactions, today’s Twisted Tea Extreme expansion and the stock’s +5.28% move reflect a stronger-than-usual response to brand innovation.
Market Pulse Summary
This announcement highlights Twisted Tea’s push into higher-alcohol offerings, extending its 8% ABV Extreme line with a national variety pack and new single-serve flavors. The move follows several recent product and collaboration launches across SAM’s portfolio. Investors may watch how these innovations translate into shipment trends, mix, and brand momentum alongside previously disclosed Q3 financials, as well as how the convenience channel and nationwide rollout support sustained demand for higher-ABV formats.
AI-generated analysis. Not financial advice.
Big flavor calls for big packs as America’s favorite hard iced tea fuels the growing high-alc. space
BOSTON, Jan. 21, 2026 (GLOBE NEWSWIRE) -- The nation’s No. 1 hard iced tea brand* is turning up the flavor and the fun this month! Building on the success of the brand’s high-alc. Extreme line introduced in 2023, Twisted Tea is taking things to the next level with the launch of a brand-new Extreme Variety Pack rolling out nationwide now.
Fans can enjoy the same bold, delicious Twisted Tea they know and love – now amped up with
- Twisted Tea Extreme Long Island Iced Tea: A hard iced tea inspired by the iconic cocktail, drinkers can expect notes of the cocktail’s classic flavors, including lemon and cola, for a boozy, delicious treat.
- Twisted Tea Extreme Fruit Punch: A perfectly balanced mix of juicy black cherry, sharp orange and bright lemon for a fruity iced tea with a bold kick.
Twisted Tea Extreme’s expansion into a larger pack comes as the brand has seen big success in the convenience channel where the
Twisted Tea Extreme’s single-serve lineup is also getting some brand-new flavors this month. New Twisted Tea Extreme Long Island Iced Tea and Extreme Fruit Punch will be available in 16 oz. single-serve cans, while the 24 oz. single-serve lineup will also get a tropical upgrade this winter with new Twisted Tea Extreme Tropical Punch. Featuring juicy peach and mango blended with real iced tea, this new flavor is smooth, refreshing, and packs a punch. Look for it nationwide next month alongside Twisted Tea Extreme’s Lemon and Blue Razz single-serve offerings.
To find Twisted Tea near you, visit Twisted Tea.com and follow along on social @TwistedTea.
About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit Twisted Tea.com.
*Circana MULO + Conv; L52WE 01/05/2025
Attachment
Taylor Jette Twisted Tea 4136685373 taylor.jette@bostonbeer.com
FAQ
What did Twisted Tea (SAM) announce on January 21, 2026?
Which flavors are included in the new Twisted Tea Extreme 12‑pack (SAM)?
When will Twisted Tea (SAM) 24 oz Extreme Tropical Punch be available?
What sizes will the new Twisted Tea Extreme flavors be sold in (SAM)?
Why is Twisted Tea (SAM) expanding its 8% ABV Extreme lineup?
