Twisted Tea Launches Limited-Edition Twistmas Stocking Filled with Hard Iced Tea for the Holidays
Rhea-AI Summary
Twisted Tea (SAM) launched a limited‑edition Twistmas Stocking holiday pack on December 1, 2025. The pack includes nine Twisted Teas and a built‑in dispenser for easy access, retails for $18, and is available in limited quantities at GiveThemBeer.com. Additional product drops are scheduled for Dec 4, Dec 8, Dec 11, and Dec 15, 2025. Purchases are restricted to customers 21 years or older.
The product is promoted as a festive, functional holiday gift from the Twisted Tea brand.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, SAM gained 0.99%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SAM gained 3.36% while key peers were mostly flat to modestly positive (e.g., TAP +0.09%, ABEV +1.63%, BUD +1.51%, STZ +0.64%, FMX -1.53%), suggesting a stock‑specific move tied to the Twisted Tea news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 01 | Product launch | Positive | +1.0% | Launch of limited-edition Twisted Tea Twistmas Stocking holiday pack. |
| Nov 24 | Brand collaboration | Positive | -1.7% | Dogfish Head 30th anniversary “Drrrty Thrrrty” cocktail collaboration. |
| Nov 17 | Brand partnership | Positive | -2.2% | Truly Hard Seltzer limited-edition U.S. Soccer jacket collaboration. |
| Nov 12 | Product launch | Positive | -2.0% | Angry Orchard launch of limited “World’s Angriest” hard cider. |
| Nov 10 | Athlete sponsorship | Positive | +0.7% | Sun Cruiser sponsorship of basketball player Sophie Cunningham. |
Recent brand and partnership announcements have produced mixed reactions, with a slight tilt toward negative price moves and occasional positive alignment on product launches.
Over the last few weeks, Boston Beer has focused on brand-building and limited-edition launches. Twisted Tea’s Twistmas Stocking, Angry Orchard’s “World’s Angriest” cider, and Dogfish Head’s high-ABV cocktail release all targeted holiday or specialty demand. Truly Hard Seltzer and Sun Cruiser pursued collaborations and athlete marketing. Price reactions ranged from about -2% to modest gains, indicating that similar promotional news has not consistently driven strong upside, providing context for today’s Twisted Tea announcement.
Market Pulse Summary
This announcement highlights Twisted Tea’s strategy of leveraging limited-edition holiday packaging to engage fans, with a Twistmas Stocking containing nine cans at a retail price of $18 and multiple December drop dates. Placed against a backdrop of other specialty releases and partnerships, it reinforces Boston Beer’s emphasis on brand creativity. Investors may watch how such promotions support volumes and pricing alongside recent financial disclosures and corporate developments.
AI-generated analysis. Not financial advice.
America’s favorite hard iced tea has created the gift we really want this holiday season: a festive way to serve and display Twisted Tea
BOSTON, Dec. 01, 2025 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s no. 1 hard iced tea brand¹, is back with a special edition Twistmas Stocking to keep fans twisted throughout the holiday season.
Whether you’ve been naughty or nice, there’s no coal in this stocking – just cold ones. This limited-edition holiday pack comes loaded with nine Twisted Teas and a built-in dispenser for easy access. Pop this puppy on your mantle, under the tree or in the fridge for the gift that will keep on giving!
“Twisted Tea fans really get into the holiday spirit – from creating ornaments out of empty cans to swapping holiday lights for Twisted Tea Lights – so we’re giving them another way to deck the halls this year,” said Erica Taylor, senior brand director for Twisted Tea. “The Twistmas Stocking is festive, functional and the gift that everyone 21+ will want this year.”
We’re dropping a limited quantity of this holiday must-have starting today at GiveThemBeer.com, so secure yours before they’re gone!
Mark your calendars for additional drops that will take place on:
- Thursday, December 4
- Monday, December 8
- Thursday, December 11
- Monday, December 15
The Twisted Tea Twistmas Stocking retails for
About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com.
About Boston Beer Company:
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites.
¹Source: Circana MULO + Conv; L52WE 11/03/2025
Taylor Jette Twisted Tea 4136685373 taylor.jette@bostonbeer.com Liz Walter lwalter@golin.com
FAQ
What is the Twisted Tea Twistmas Stocking and when did SAM launch it?
How much does the Twisted Tea Twistmas Stocking cost and where can I buy SAM's product?
What are the additional restock dates for the Twisted Tea Twistmas Stocking (SAM)?
How many Twisted Teas are included in the Twistmas Stocking and does it have special features?
Are there age restrictions to purchase the Twisted Tea Twistmas Stocking from SAM?
Is the Twisted Tea Twistmas Stocking a limited‑time offering from SAM?
