[144] BOSTON BEER CO INC SEC Filing

Rhea-AI Filing Summary

Boston Beer (SAM) received a Form 144 notice indicating a planned sale of up to 3,120 shares of its common stock. The filing lists an aggregate market value of $642,042.65, an approximate sale date of 11/04/2025, and execution on the NYSE through Morgan Stanley Smith Barney LLC Executive Financial Services.

The shares were acquired via a stock option exercise on 11/04/2025 for cash. Shares outstanding are listed as 8,590,368.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	3120	642042.65	8590368	11/04/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/04/2025	Stock Option Exercise	Issuer			3120	11/04/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did Boston Beer (SAM) disclose in this Form 144?

A planned sale of up to 3,120 common shares under Rule 144.

What is the aggregate market value of the shares to be sold for SAM?

The filing lists an aggregate market value of $642,042.65.

When is the approximate sale date for the SAM shares?

The approximate sale date is 11/04/2025.

How were the SAM shares acquired before the planned sale?

They were acquired via a stock option exercise on 11/04/2025 with cash payment.

Which broker is listed for the SAM Form 144 sale?

Morgan Stanley Smith Barney LLC Executive Financial Services.

On which exchange are the SAM shares expected to be sold?

The filing names the NYSE.

How many SAM shares are outstanding per the filing?

The filing lists 8,590,368 shares outstanding.