Boston Beer Stock Price, News & Analysis

Samuel Adams introduces a -edition At-Home Séance Kit for the spooky season, inviting beer lovers to share a cold Sam Adams with the spirit of Samuel Adams. Available for $18.03 at the Sam Adams Store, the kit includes items for conducting a séance at home, such as an instruction card, Sam Adams portrait, vials of Boston dirt and hops, special pint glasses, and a can-inspired candle.

To complement the séance experience, Samuel Adams recommends their seasonal brews, particularly the Octoberfest, a hearty Märzen with 5.3% ABV. Other fall offerings include the Beer Fest Variety Pack featuring Octoberfest, Jack-O Pumpkin Ale, Boston Lager, and Flannel Fest. Prices range from $9.99 for a 6-pack to $29.99 for a 28-pack.

The brand emphasizes that the Séance Kit is for entertainment purposes only, intended for adults over 21, and comes with no guarantees or warranties.

Samuel Adams Brewing the American Dream announces the launch of 'Our American Dream Cookbook', celebrating 40 years of craft beer revolution and over 15 years of supporting food and beverage entrepreneurs. The cookbook, to be published on October 1st, 2024, features 100+ recipes from 80 small business owners, showcasing their unique stories and culinary creations.

The cookbook offers a diverse range of recipes, from vegan dishes to regional specialties, accompanied by craft beer pairings. Jennifer Glanville Love, author and director at Boston Beer Company, emphasizes the cookbook's mission to inspire and support entrepreneurs. The book has received praise from industry figures like Elle Simone Scott and Kevin Johnson.

'Our American Dream Cookbook' will be available at major retailers and independent bookstores, with bulk sales handled by Simon & Schuster Distribution Services.

Truly Hard Seltzer introduces a new -edition 'Brunch Pack' featuring brunch-inspired flavors: Rosé-Style, Orange Mimosa-Style, Peach Bellini-Style, and Cran Sangria-Style. Available nationwide while supplies last. To celebrate, Truly is hosting a 'Truly Bottomless Brunch' pop-up event on October 5th in New York City, where guests must check their pants at the door. The event will be hosted by reality TV stars Serena Page and JaNa Craig.

Truly is also launching a 'Truly Brunch-O'clock' merchandise collection, including oversized tees, boxer shorts, and 'Truly Stemmies' - attachable stemware for Truly cans. The company aims to make brunch-inspired drinks available anytime, anywhere, catering to the popular brunch drinking occasion.

Dogfish Head announces the return of its iconic Punkin Ale for the 30th consecutive year, headlining its fall seasonal drink lineup. The 7.0% ABV brown ale, brewed with real pumpkin and spices, features new artwork by Methane Studios. Alongside Punkin Ale, Dogfish Head introduces:

1. Punkin Liqueur (30% ABV), a -edition spirit available only in Delaware.
2. Affogato World Wide Stout (15.0% ABV), a new variation of their Imperial Stout with espresso and vanilla notes.
3. Fall Variety Pack featuring the exclusive Tasty Traveler Jasmine Rice Lager (5.0% ABV), alongside 60 Minute IPA, SeaQuench Ale, and Blue Hen Pilsner.

These seasonal offerings cater to various tastes, from pumpkin enthusiasts to those seeking alternative fall flavors.

Samuel Adams, a brand of The Boston Beer Company, has won four Gold and Best in Country awards at the World Beer Awards in the U.K. The winning beers include:

• Samuel Adams American Light: Gold & Best in Country in Light Lager category
• Samuel Adams Just the Haze: Gold & Best in Country in No & Low Alcohol IPA category
• Samuel Adams Boston Lager: Gold & Best in Country in Amber Lager category
• Samuel Adams Summer Ale: Gold & Best in Country in Pale Ale Seasonal category

Samuel Adams American Light, launched earlier this year in 14 states and Washington, D.C., also won Bronze at the 2024 Australian International Beer Awards. The brand's success highlights Boston Beer's continued focus on crafting high-quality, innovative beers.

The Boston Beer Company (NYSE: SAM) has appointed Biz Stone and Joe Jordan to its Board of Directors, effective July 29, 2024. Stone, co-founder of Twitter and other tech ventures, will serve as an independent Class B Director on the Compensation and Nominating/Governance Committees. Jordan, currently President of U.S. and Global Services at Domino's, will serve as an independent Class A Director on the Audit and Compensation Committees.

Stone brings entrepreneurial and innovative experience, while Jordan offers expertise in brand management and consumer packaged goods. These appointments aim to strengthen the board's capabilities in technology, innovation, and industry knowledge. The move comes as part of Boston Beer's strategy to enhance its leadership in the craft brewing and 'beyond beer' product categories.

Boston Beer Company (NYSE: SAM) reported Q2 2024 financial results with mixed performance. Net revenue decreased 4.0% to $579.1 million, while net income fell 9.8% to $52.3 million. Depletions decreased 4% and shipments declined 6.4%. However, gross margin improved by 60 basis points to 46.0%. Year-to-date, the company saw a 2% decrease in depletions and a 3.4% decrease in shipments. Despite challenges, year-to-date net income increased 32.3% to $64.9 million. The company maintains its EPS guidance of $7.00 to $11.00 for 2024 but revised its volume guidance downward. Boston Beer continues to focus on innovation and brand investment while returning cash to shareholders through share repurchases.

Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, has enhanced its partnership with the U.S. Men's National Soccer Team (USMNT) by involving stars Weston McKennie and Tyler Adams in new initiatives. The brand introduces 'Shower Trulys' as the Official Shower Beverage of U.S. Soccer, and revives the popular Truly Orange Slices flavor, complete with a new mascot, 'Slicey.' These efforts aim to elevate fan engagement through innovative campaigns, such as the 'Trufah' shower accessory and American Outlaws pregame parties. Truly's 24-ounce cans featuring the U.S. Soccer crest are now available nationwide.

Samuel Adams has named Crowns & Hops Brewing Co. as the winner of its 2024 Brewing & Business Experienceship. This Inglewood-based, Black-owned, woman-owned, and veteran-owned brewery will receive mentorship and support from Samuel Adams professionals, including founder Jim Koch. This initiative is part of the Brewing the American Dream program, which aims to support food and beverage entrepreneurs. Crowns & Hops, co-founded by Beny Ashburn and Teo Hunter, has been recognized for its innovation and inclusivity in the craft beer industry. As part of the award, they will also attend the Great American Beer Festival and collaborate on a specialty beer with Samuel Adams.