Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Angry Orchard (NYSE:SAM) is launching the Ex-Change program starting Feb. 2, 2026, letting consumers ship an ex’s abandoned belongings to the Angry Orchard Cider House in exchange for cash toward a case of hard cider.
Participants register for a free kit at angryorchardexchange.com, receive packaging and a prepaid label, ship items, and get cash credited toward cider; donated items are sorted for charity.
Samuel Adams (NASDAQ:SAM) launched Cherry Bomb, a 9.0% ABV Imperial Wheat Ale with bold black cherry flavor, available year-round in 19.2oz single-serve cans starting January 2026.
The SKU targets the fast-growing high-ABV beer segment and expands the brand into convenience, liquor, and grocery channels.
Twisted Tea (NYSE:SAM) expanded its Extreme high‑alcohol lineup on Jan. 21, 2026, rolling out a new 8% ABV Extreme Variety Pack nationwide in 12 oz 12‑packs.
The pack pairs existing favorites Extreme Lemon and Extreme Blue Razz with two new flavors: Extreme Long Island Iced Tea (lemon and cola notes) and Extreme Fruit Punch (black cherry, orange, lemon). The brand also adds new single‑serve offerings: Long Island Iced Tea and Fruit Punch in 16 oz cans, plus a 24 oz Extreme Tropical Punch (peach, mango, real iced tea) launching nationwide next month. The expansion follows reported success in the convenience channel and aims to broaden occasions and trial.
Dogfish Head (NYSE:SAM) launches a one-day pop-up called the “30 Minute Time Bank” on January 17, 2026 in New York City to promote its 30 Minute Light IPA. The activation offers visitors 30 uninterrupted minutes of sensory and creative stations, complimentary samples, and bites while encouraging a slower start to the year.
The beer is described as a continually hopped light IPA at 95 calories, 4.0% ABV and 3.6g carbs per 12oz. The free pop-up is 21+ and located at 213 Bowery, New York, NY; walk-ins and Eventbrite registration are available.
Twisted Tea (SAM) launched a limited‑edition Twistmas Stocking holiday pack on December 1, 2025. The pack includes nine Twisted Teas and a built‑in dispenser for easy access, retails for $18, and is available in limited quantities at GiveThemBeer.com. Additional product drops are scheduled for Dec 4, Dec 8, Dec 11, and Dec 15, 2025. Purchases are restricted to customers 21 years or older.
The product is promoted as a festive, functional holiday gift from the Twisted Tea brand.
Dogfish Head (NASDAQ:SAM) marked its 30th year with a collaboration with CREEM Magazine called “Drrrty Thrrrty,” pairing a curated 30-track playlist with a limited-edition “Drrrty Thrrrty” dirty martini canned cocktail. The 12oz cans are 19.5% ABV (two servings) and priced at $19.99 per 4-pack. Availability begins December 11, 2025 at Dogfish Head coastal Delaware locations and nationwide via Give Them Beer. A launch party and concert will be held on the Bowery in New York City on December 11, 2025.
Truly Hard Seltzer (NYSE:SAM) partnered with designer Jeff Hamilton to launch a limited-edition U.S. Soccer jacket collection on Nov 17, 2025.
The collectible jackets retail for $150 and are available beginning today exclusively on Truly’s e-store, celebrating U.S. Soccer fans with design cues like stars inspired by the 1994 U.S. men's uniforms and city abbreviations down the sleeves.
The collaboration highlights Truly’s role as the Official Hard Seltzer partner of U.S. Soccer since 2022 and aims to offer a premium, fan-focused apparel drop timed ahead of a major soccer year.
Angry Orchard (NASDAQ:SAM) launched the limited “World’s Angriest” hard cider on November 12, 2025, now available nationwide. The small-batch release was steeped for six months with Aji Amarillo and Habanero peppers and finished with local honey, delivering roughly the spice of nearly one pepper per bottle. Fans contributed by calling a national hotline to record anger audio that was played around fermentation tanks via a 12-foot speaker wall. The 750mL bottle is sold online at worldsangriestcider.com and priced at $25. The release joins Angry Orchard’s core portfolio for holiday gifting and limited seasonal sales.
Sun Cruiser (SAM) announced a brand partnership with professional basketball player Sophie Cunningham on Nov. 10, 2025. The sponsorship covers Sophie’s off-season from today through the start of the basketball season in May and positions Sun Cruiser as her official off-season beverage partner.
Key consumer details: Sun Cruiser is a vodka iced tea with 4.5% ABV, 100 calories, and 1 gram sugar per 12oz. A pop-up kickoff event will be held in New York City on Nov. 13, 2025, 6:30–8:30 PM ET with a ticketed free event for fans 21+ through SunCruiserxSophie.Eventbrite.com.
Samuel Adams (NYSE:SAM) launched Winter White Ale, its first new winter seasonal in 30 years, on Nov 5, 2025. The spiced white ale (5.7% ABV) is brewed with orange peel, cinnamon, nutmeg and clove and will be available nationwide through Jan 12, 2026. Samuel Adams positions Winter White Ale as a modern, hazy pale-golden seasonal inspired by Holiday White Ale, which grew 14% last year. The brand is selling the beer in 12pk 12oz cans (SRP $17.99) and 24pk 12oz cans (SRP $29.99) and is offering a Winter Break Variety Pack that includes Winter White Ale, Winter Lager, Old Fezziwig and a new Cold Brew Coffee Stout.