Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka
Sun Cruiser (SAM) launched White Tea + Vodka on April 2, 2026, introducing a non‑carbonated RTD category innovation.
Rhea-AI Summary
Sun Cruiser (SAM) launched White Tea + Vodka on April 2, 2026, introducing a non‑carbonated RTD category innovation. The White Tea + Vodka Variety Pack ships in select markets including Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island.
The 8‑pack features four fruit‑forward flavors — Berry Hibiscus, Blackberry, Peach, Passionfruit — each at 100 calories and 1g sugar, designed as a light, non‑carbonated option for on‑the‑go occasions.
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Details
News Market Reaction – SAM
On Apr 2, the day this news came out, SAM closed 2.55% above the previous close.
Data tracked by StockTitan Argus for the Apr 2 session.
Key Figures
- Calories per can
- 100 calories
- Sun Cruiser White Tea + Vodka flavors
- Sugar content
- 1g of sugar
- Sun Cruiser White Tea + Vodka flavors
- Pack size
- 8-pack
- White Tea + Vodka Variety Pack
- Flavor count
- 4 flavors
- Berry Hibiscus, Blackberry, Peach, Passionfruit White Tea
- Price change
- 1.93%
- 24h price change prior to article
- Buyback authorization
- $25 million
- Rule 10b5-1 share repurchase plan (Mar 30–Jun 26, 2026)
- Festina Pêche ABV
- 4.5% ABV
- Dogfish Head seasonal lineup (Mar 24, 2026 news)
- Aprihop ABV
- 7.0% ABV
- Dogfish Head seasonal lineup (Mar 24, 2026 news)
Historical Context
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Dogfish Head unveiled 2026 spring/summer beers and RTD cocktails lineup.
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Truly launched a Spring Break reality miniseries casting promotion.
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Sun Cruiser became Official RTD Cocktail of U.S. Open tournaments.
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Samuel Adams launched a Boston sports–themed variety pack in New England.
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Applications opened for the 15th Brewing & Business Experienceship program.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The vodka iced tea leader brings four fruit-forward White Tea + Vodka flavors to select markets this April
BOSTON, April 02, 2026 (GLOBE NEWSWIRE) -- Sun Cruiser, the fast-growing ready-to-drink spirits brand, announced the launch of its newest innovation: Sun Cruiser White Tea + Vodka. As one of the first brands to bring a non-carbonated, vodka-based white tea to the ready-to-drink space, Sun Cruiser is staking its claim as a category innovator and giving fans the perfect drink to keep letting the good times cruise.
Available now in select markets, including Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island, the Sun Cruiser White Tea + Vodka Variety Pack features four fruit-forward, light, and refreshing flavors, all at just 100 calories, 1g of sugar, and made with no bubbles.
The White Tea + Vodka Variety Pack includes:
- Berry Hibiscus White Tea: Bold blueberry meets fruity, floral hibiscus, rounded out by subtle white tea notes.
- Blackberry White Tea: Juicy ripe blackberry layered with hints of mixed berry and a light, floral white tea finish.
- Peach White Tea: Ripe red peach with slightly floral white tea notes – light, golden, and easy to sip.
- Passionfruit White Tea: Bright, fresh tropical passionfruit balanced by a delicate, floral white tea finish.
“Vodka iced teas continue to be a go-to for drinkers, but white tea is still largely unexplored within the RTD space,” said Erica Taylor, senior brand director for Sun Cruiser. “White tea and fruit make for a super crushable flavor combo, and with fans already loving Sun Cruiser’s lineup of vodka iced teas and lemonades, this felt like the perfect time to build on that and offer something new.”
The White Tea + Vodka Variety Pack comes in an easy-to-grab 8-pack, perfect for tossing in a cooler and bringing along for backyard hangs, days on the water, or wherever the sunshine takes you.
For more information, follow along on social @DrinkSunCruiser and visit us at drinksuncruiser.com.
About Sun Cruiser
Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are made with real ingredients and premium vodka for a perfect choice to sip and share. At just 100 calories,
About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites.
Attachment
Taylor Jette Sun Cruiser Iced Tea & Vodka taylor.jette@bostonbeer.com Christina Boyadjian Golin Cboyadjian@golin.com
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