Samuel Adams Brewing the American Dream® Opens Applications for the 15th Brewing & Business Experienceship
Samuel Adams (NYSE:SAM) opened applications March 3, 2026 for the 15th annual Brewing & Business Experienceship, part of its Brewing the American Dream® mentorship program.
Rhea-AI Summary
Samuel Adams (NYSE:SAM) opened applications March 3, 2026 for the 15th annual Brewing & Business Experienceship, part of its Brewing the American Dream® mentorship program. The year-long initiative awards one emerging craft brewer hands-on coaching, industry resources, and a collaborative limited-edition brew at the Boston Brewery.
Applications are open through March 20, 2026; finalists will attend the Crafting Dreams Beer Bash in New York City.
Positive
- None.
Negative
- None.
Details
News Market Reaction – SAM
On Mar 3, the day this news came out, SAM closed 1.39% above the previous close.
Data tracked by StockTitan Argus for the Mar 3 session.
Key Figures
- Program year
- 15th year
- Brewing & Business Experienceship duration
- Experienceship year
- 2025
- Most recent winner Moor’s Brewing
- ABV
- 4.5% ABV
- Apricot Altbier collaboration beer
- Application deadline
- March 20, 2026
- Deadline for 15th annual Experienceship applications
Historical Context
-
Q4 and full-year 2025 results with lower revenue but stronger profitability.
-
Launch of Grateful Dead Citrus Daydream Lager extending a long-running collaboration.
-
Nationwide introduction of Sun Cruiser Blueberry Lemonade & Vodka RTD flavor.
-
Angry Orchard Ex‑Change promotion trading exes’ items for cider credit.
-
Samuel Adams Cherry Bomb 9.0% ABV Imperial Wheat Ale launch in single-serve cans.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Emerging Craft Brewers Gain One-of-a-Kind Opportunity Through Samuel Adams’ Philanthropic Program
BOSTON, March 03, 2026 (GLOBE NEWSWIRE) -- Samuel Adams announces the opening of applications for the next Brewing & Business Experienceship, its signature mentorship initiative under Brewing the American Dream®, designed to support and uplift emerging craft brewers nationwide. Now entering its 15th year, the Experienceship provides one standout brewer with access to hands-on coaching, industry expertise, and resources to help grow and scale their business.
A cornerstone of the Experienceship is the opportunity for winners to collaborate with the Samuel Adams team on a limited-edition beer brewed at the Samuel Adams Boston Brewery, bringing the program’s mission to life through shared craft and creativity. Applications for this year’s search open on the heels of the recent release of the collaborative brew from the 2025 Experienceship winner, Moor’s Brewing. The Apricot Altbier (
Inspired by Jim Koch, pioneer of the American craft beer movement and founder of Samuel Adams, the Brewing & Business Experienceship was created to help break down barriers to entry in the brewing industry. Since its inception in 2012, the program has supported brewers from a wide range of backgrounds, welcoming winners into the Brewing the American Dream® family for ongoing mentorship well beyond the initial win.
Samuel Adams is now inviting brewery founders to apply for the 15th annual Brewing & Business Experienceship by March 20, 2026. Finalists will be selected to attend the annual Crafting Dreams Beer Bash in NYC, where they’ll have the opportunity to share their best brews and business stories with Samuel Adams leaders, media, and beer enthusiasts.
“The Brewing & Business Experienceship was built to help level the playing field for emerging brewers by providing access to mentorship, resources, and industry expertise,” said Jennifer Glanville Love, Director of Partnerships & Collaborations at Boston Beer Company. “As we open applications for the 15th year of the program, we’re excited to continue supporting the next generation of brewers and welcoming new founders into the Brewing the American Dream® family.”
For further details on Brewing the American Dream®, visit www.brewingtheamericandream.com and follow @samadamsbtad for updates.
About Brewing the American Dream®
Since 2008, Samuel Adams has supported its nonprofit lending partners in providing nearly 4,500 loans totaling nearly
About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites.
Attachment
Samuel Adams Brewing The American Dream 5WPR btad@5wpr.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.