Boston Beer (SAM) Stock News

Angry Orchard (NYSE:SAM) announced the creation of the 'World's Angriest Cider,' a unique marketing campaign launching June 27, 2025. The company is inviting fans to call their national hotline at 1-84-I-AM-ANGRY to share their everyday frustrations, which will be symbolically infused into a limited-edition spicy cider.

The special batch will be made at the company's Cider House in New York's Hudson Valley, featuring aji yellow and habanero peppers steeped for over six months. The product will be available for pre-order nationwide later in summer 2025. Additionally, Angry Orchard introduced their Summer Party Pack featuring four new flavors: Piña Coolada, Cherry Limeade, Sour Apple, and Blackberry Lemonade.

Truly Hard Seltzer, owned by Boston Beer Company (SAM), launches the 'Truly Rain Check' program for Fourth of July 2025, offering compensation if weather impacts holiday celebrations. The first 1,000 eligible U.S. residents (21+) who visit TrulyRainCheck.com between July 4-6 will receive a $20 Venmo payment to purchase their next Truly Pool Party Variety Pack. This promotion coincides with the release of their limited-edition Truly Pool Party Variety Pack, featuring four summer-themed flavors: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge. Each 12 oz serving contains 100 calories, 1g sugar, and 5% ABV.

Dogfish Head (SAM) has been named the Official Beer of JAWS 50th Anniversary Celebrations, partnering with Martha's Vineyard Chamber of Commerce for events on June 20-21, 2025. The partnership aligns with Dogfish Head's 30th anniversary and its coastal brand identity. The brewery will feature several products at the celebrations, including their flagship 60 Minute IPA (6.0% ABV), Grateful Dead Juicy Pale Ale (5.3% ABV), 30 Minute Light IPA (4.9% ABV), and craft cocktails like Strawberry Honeyberry Vodka Lemonade (7.0% ABV) and Blood Orange Mango Vodka Crush (7.0% ABV). Founded in 1995 as Delaware's first brewpub, Dogfish Head has grown into one of America's largest craft breweries, operating a production brewery, distillery, tasting room, hotel, and two restaurants.

Samuel Adams (SAM) has selected Moor's Brewing Co. as the winner of its 2025 Brewing & Business Experienceship program. The Chicago-based craft brewery, founded in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, will receive exclusive mentorship from Samuel Adams professionals, including founder Jim Koch. Moor's Brewing has already achieved significant growth, expanding to over 500 retailers nationwide and opening Chicago's first Black-owned taproom, Diversey House, in February 2025. The winner was chosen at the annual Crafting Dreams Beer Bash in New York City, where six finalists showcased their signature brews. Moor's impressed with their Kolsch beer, featuring stone fruit notes and a clean finish. The experienceship includes collaboration on a specialty beer and attendance at the Great American Beer Festival.

Boston Beer Company's Twisted Tea Hard Iced Tea announces its summer 2025 lineup featuring three key offerings. The fan-favorite Twisted Tea Rocket Pop returns with its red, white and blue blend of cherry, lemon-lime and blue raspberry flavors, now available in regular and Light versions. Twisted Tea Light expands nationally with 6g sugar, 110 calories, and 4.5% ABV in multiple flavors. Twisted Tea Extreme, featuring 8% ABV, launches nationwide in Lemon and Blue Razz variants in 24-ounce cans. The brand is also running a National Iced Tea Day promotion on June 10, offering fans a chance to win $20 via digital cash cards for their next Twisted Tea purchase through a social media campaign.

Truly Hard Seltzer has launched Truly Unruly 8% Lemonade Hard Seltzer, a new high-alcohol beverage line available nationwide year-round. The product features four flavors: Bumpin' Blue Razz, "OG" Original, Punched-Up Pineapple, and Wild Pink, available in 12-pack mix packs. Bumpin' Blue Razz is also offered in 24-ounce single serve cans in select locations. To promote the launch, Truly partnered with comedian Billy Eichner for a "Lemonade Stand-Up" marketing campaign in NYC, featuring street performances and a launch party. The Truly Unruly line, introduced in 2024, has become the #1 hard seltzer dollar driver of the last year, addressing market demand for high ABV and single-serve options.

Boston Beer Company (NYSE: SAM) reported strong Q1 2025 financial results with net revenue increasing 6.5% to $453.9 million. The company saw a 5.3% increase in shipments despite a 1% decrease in depletions. Net income surged 93.8% to $24.4 million, with diluted earnings per share rising 108% to $2.16.

Gross margin improved significantly to 48.3%, up 460 basis points year-over-year. The company maintained a strong financial position with $152.5 million in cash and no debt, while returning value to shareholders through $61 million in share repurchases from December 2024 to April 2025.

For full-year 2025, Boston Beer projects depletions and shipments between down low single digit to up low single digit, with price increases of 1-2%. The company expects GAAP EPS of $8.00 to $10.50, while estimating a $20-30 million impact from tariffs.

Boston Beer Company (SAM) has announced the expansion of its Sun Cruiser brand with new Lemonade & Vodka ready-to-drink (RTD) beverages. The launch follows the success of Sun Cruiser Iced Tea & Vodka, which became the #1 new RTD brand of 2024.

The new lineup features four flavors: Lemonade, Pink Lemonade, Strawberry Lemonade, and Lemonade + Iced Tea. Each variety contains 4.5% ABV, 100 calories, and 1g of sugar per 12 oz serving. The products are non-carbonated and available in 8-count variety packs across 45 states.

Sun Cruiser's Classic Iced Tea style currently holds the position of #1 fastest-moving vodka iced tea 8-pack, and the brand recently received the Best Alcoholic Beverage award at the Bar & Restaurant Expo in Las Vegas.

Dogfish Head marks its 10th year as the 'Official Beer of Record Store Day' with a special collaboration with Grateful Dead. The partnership features the launch of 'ON A BACK PORCH VOL. 1,' a vinyl compilation album available at independent record stores nationwide starting April 12, 2025.

The album, curated by Dogfish Head Founder Sam Calagione and Grateful Dead Archivist David Lemieux, features live versions of classic tracks spanning from 1969 to 1991. Accompanying the release is the Grateful Dead Juicy Pale Ale, a 5.3% ABV year-round offering brewed with Kernza® perennial grains, granola, and El Dorado and Azacca hops.

The celebration includes multiple events across Dogfish Head's Delaware locations from April 11-13, featuring:

• Interactive crafts at Chesapeake & Maine
• A Grateful Dead listening party and live performance at Brewings & Eats
• 'Shakedown Street' Market at Milton Brewery
• Special Record Store Day activities at Dogfish INN