Truly Hard Seltzer and Breakout Reality Star, JaNa Craig, Drop New Limited-Edition Flavor: No Shade, Just Tea
Truly Hard Seltzer, a brand of Boston Beer Company (NYSE:SAM), has partnered with reality TV star JaNa Craig to launch a limited-edition flavor called No Shade, Just Tea. The new Raspberry Iced Tea hard seltzer will be available exclusively through GiveThemBeer.com starting September 17, 2025.
The product contains 100 calories, 1g of sugar, and 5% ABV per 12oz serving. The special pack includes four 16oz cans. To promote the launch, Truly will host a meet-and-greet event with JaNa Craig at their Los Angeles tasting room on September 25, with tickets available for $25 starting September 19.
Truly Hard Seltzer, un marchio di Boston Beer Company (NYSE:SAM), si è partner con la star della televisione reality JaNa Craig per lanciare un gusto in edizione limitata chiamato No Shade, Just Tea. Il nuovo hard seltzer al gusto Raspberry Iced Tea sarà disponibile in esclusiva su GiveThemBeer.com a partire dal 17 settembre 2025.
Il prodotto contiene 100 calorie, 1 g di zucchero e 5% ABV per porzione da 12 oz. La confezione speciale comprende quattro lattine da 16 oz. Per promuovere il lancio, Truly organizzerà un evento di meet-and-greet con JaNa Craig nel tasting room di Los Angeles il 25 settembre; i biglietti saranno disponibili al prezzo di 25 dollari a partire dal 19 settembre.
Truly Hard Seltzer, una marca de Boston Beer Company (NYSE:SAM), se ha asociado con la estrella de la televisión de telerrealidad JaNa Craig para lanzar un sabor edición limitada llamado No Shade, Just Tea. El nuevo hard seltzer sabor Raspberry Iced Tea estará disponible exclusivamente a través de GiveThemBeer.com a partir del 17 de septiembre de 2025.
El producto contiene 100 calorías, 1 g de azúcar y 5% de ABV por porción de 12 oz. El paquete especial incluye cuatro latas de 16 oz. Para promover el lanzamiento, Truly organizará un evento de encuentro y saludo con JaNa Craig en su sala de degustación de Los Ángeles el 25 de septiembre, con entradas disponibles por 25 dólares a partir del 19 de septiembre.
Truly Hard Seltzer는 Boston Beer Company (NYSE:SAM)의 브랜드로, 리얼리티 TV 스타 JaNa Craig와 협력하여 한정판 맛 No Shade, Just Tea를 출시합니다. 새로운 Raspberry Iced Tea 하드 셀처는 2025년 9월 17일부터 GiveThemBeer.com에서 단독으로 구매할 수 있습니다.
제품에는 12oz 서빙당 100칼로리, 설탕 1g, 알코올 도수 5%가 들어 있습니다. 특별 팩에는 16oz 캔 4개가 포함되어 있습니다. 출시를 홍보하기 위해 Truly는 9월 25일 로스앤젤레스 테이스팅 룸에서 JaNa Craig와의 만남 및 인사 이벤트를 개최하며, 9월 19일 시작으로 티켓은 25달러입니다.
Truly Hard Seltzer, une marque de Boston Beer Company (NYSE:SAM), s'est associée à la star de la téléréalité JaNa Craig pour lancer une saveur en édition limitée nommée No Shade, Just Tea. Le nouvel hard seltzer Raspberry Iced Tea sera disponible exclusivement via GiveThemBeer.com à partir du 17 septembre 2025.
Le produit contient 100 calories, 1 g de sucre et 5% d'ABV par portion de 12 oz. L'emballage spécial comprend quatre canettes de 16 oz. Pour promouvoir le lancement, Truly organisera une rencontre avec JaNa Craig dans leur tasting room de Los Angeles le 25 septembre, les billets étant disponibles à 25 dollars à partir du 19 septembre.
Truly Hard Seltzer, eine Marke der Boston Beer Company (NYSE:SAM), hat sich mit der Reality-TV-Star JaNa Craig zusammengeschlossen, um ein limitiertes Aroma namens No Shade, Just Tea auf den Markt zu bringen. Der neue Raspberry Iced Tea hard seltzer wird ab dem 17. September 2025 exklusiv über GiveThemBeer.com erhältlich sein.
Das Produkt enthält 100 Kalorien, 1 g Zucker und 5% ABV pro 12-Unzen-Portion. Das Sonderpaket umfasst vier 16-Unzen-Dosen. Zur Promotion der Einführung wird Truly am 25. September in ihrem Tasting Room in Los Angeles eine Meet-and-Greet-Veranstaltung mit JaNa Craig ausrichten, Tickets ab dem 19. September für 25 Dollar erhältlich.
Truly Hard Seltzer، علامة تجارية لـ Boston Beer Company (NYSE:SAM)، تعقد شراكة مع نجمة الواقع JaNa Craig لإطلاق نكهة محدودة الإصدار تسمى No Shade, Just Tea. سيكون hard seltzer بنكهة Raspberry Iced Tea متوفراً حصرياً عبر GiveThemBeer.com ابتداءً من 17 سبتمبر 2025.
المنتج يحتوي على 100 سعر حراري، 1 جم سكر، و5% ABV لكل حصة 12 أونصة. الحزمة الخاصة تتضمن أربع علب بسعة 16 أونصة. للترويج للإطلاق، ستستضيف Truly لقاءًا وتحية مع JaNa Craig في غرفة التذوق الخاصة بهم في لوس أنجلوس في 25 سبتمبر، مع تذاكر متاحة بسعر 25 دولارًا ابتداءً من 19 سبتمبر.
Truly Hard Seltzer，是 Boston Beer Company (NYSE:SAM) 的品牌，与真人秀明星 JaNa Craig 携手推出限量版口味 No Shade, Just Tea。新口味 Raspberry Iced Tea 的 hard seltzer 将自 2025 年 9 月 17 日起通过 GiveThemBeer.com 独家发售。
该产品每 12 盎司份量含有 100 卡路里、1 g 糖、5% ABV。特别包装包含四罐 16 盎司。为推广上市，Truly 将于 9 月 25 日在洛杉矶品鉴室举办与 JaNa Craig 的见面会，门票从 9 月 19 日起以 25 美元出售。
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An exclusive flavor that’s piping hot but best served ice-cold, lucky fans can snag this limited-edition hard seltzer beginning today
BOSTON, Sept. 17, 2025 (GLOBE NEWSWIRE) -- The tea is officially spilling, and it tastes like raspberry! Truly Hard Seltzer is teaming up with reality star JaNa Craig – whose time in the villa made waves and won hearts – to launch a limited-edition flavor that's brewed for refreshment and drama-free sipping. Introducing No Shade, Just Tea, an exclusive hard seltzer brewed by Truly just for JaNa and lucky fans.
This limited-edition flavor captures JaNa's refreshing spirit as she sets out on a fresh new chapter. The return of the beloved Raspberry Iced Tea flavor combines refreshing hard seltzer with real brewed tea and juicy raspberry flavor to make No Shade, Just Tea crisp, bubbly and light.
The special pack includes four 16oz. cans and will be sold to lucky fans on GiveThemBeer.com beginning September 17 through multiple drops while supplies last. Set your alarms because this tea won't steep for long! And with just 100 calories, 1g of sugar and
“I’m always down for a Truly, so teaming up with my favorite hard seltzer brand to help create a special drop? It’s giving iconic!” said reality star JaNa Craig. “No Shade, Just Tea is a chance to bring raspberry tea realness to fans everywhere and I’m so excited for everyone to try it.”
When the brand originally teased the potential collaboration on Instagram just a few weeks ago, fans responded with wild enthusiasm. So, to make fans’ dreams come true, Truly quickly began brewing up the limited-edition flavor so JaNa and drinkers can cheers to new beginnings.
"This collaboration came straight from our fans – they saw the tease and demanded we make it a reality,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing. “The excitement around JaNa's potential flavor was undeniable, so we're thrilled to deliver exactly what our fans have asked for. Her authentic connection with our audience and genuine love for the brand made this partnership a perfect fit.”
This limited-edition drop marks a sweet reunion between JaNa and Truly following their successful collaboration in 2024 for New York City’s first-ever “bottomless brunch,” where guests checked their pants at the door.
Truly LA Meet & Greet
To continue the No Shade, Just Tea celebrations, Truly will host a meet-and-greet with JaNa on Thursday, September 25 at Truly’s tasting room in Los Angeles. Fans are in for a treat as they'll get the opportunity to sip JaNa's limited-edition hard seltzer, enjoy tasty light bites and capture a photo with the queen herself.
Limited tickets are available starting Friday, Sept. 19 at 12 p.m. ET for
Can't snag this limited-edition drop before it sells out? There's still good news! Truly’s got a flavor for everyone that’s just around the corner. To find Truly near you, visit TrulyHardSeltzer.com and follow along @Truly on X, Instagram and Facebook.
About Truly
An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus bolder flavor mix packs (Lemonade, Margarita-Style, and Punch), and culturally- and seasonally-relevant limited releases. In 2024, Truly introduced Truly Unruly, a high ABV hard seltzer that actually tastes good. To learn more, visit trulyhardseltzer.com, follow Truly on social media, or experience Truly for yourself at its home of innovation in Downtown Los Angeles at Truly LA.
About Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites.
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Christina Boyadjian Golin truly@golin.com Boston Beer Company media@bostonbeer.com
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