Inuvo Appoints Rob Buchner as Chief Operating Officer to Accelerate Growth of IntentKey
Inuvo (NYSE American: INUV) has appointed Rob Buchner as Chief Operating Officer in a newly created position to drive the company's next growth phase. Buchner, who has served on Inuvo's Board since February 2025, will oversee daily operations and lead strategic execution of go-to-market plans for the company's IntentKey® AI technology.
In his role, Buchner will focus on three key areas: accelerating IntentKey market adoption, developing self-service capabilities, and expanding strategic partnerships. The appointment leverages Buchner's extensive experience from leadership roles at Covet™, Campbell Mithun, and Fallon Worldwide, where he demonstrated success in driving transformation and revenue growth.
Inuvo (NYSE American: INUV) ha nominato Rob Buchner Chief Operating Officer in una nuova posizione creata per guidare la prossima fase di crescita dell'azienda. Buchner, che fa parte del Consiglio di Inuvo dal febbraio 2025, supervisionerà le operazioni quotidiane e guiderà l'esecuzione strategica dei piani go-to-market per la tecnologia IntentKey® AI.
Nel suo ruolo si concentrerà su tre aree chiave: accelerare l'adozione di IntentKey sul mercato, sviluppare capacità di self-service e ampliare le partnership strategiche. La nomina sfrutta l'ampia esperienza di Buchner in ruoli di leadership presso Covet™, Campbell Mithun e Fallon Worldwide, dove ha dimostrato successo nel guidare trasformazione e crescita dei ricavi.
Inuvo (NYSE American: INUV) ha designato a Rob Buchner como Director de Operaciones en una nueva posición creada para impulsar la próxima fase de crecimiento de la empresa. Buchner, quien ha formado parte de la Junta de Inuvo desde febrero de 2025, supervisará las operaciones diarias y liderará la ejecución estratégica de los planes de comercialización para la tecnología de IntentKey® AI.
En su rol, Buchner se centrará en tres áreas clave: acelerar la adopción de IntentKey en el mercado, desarrollar capacidades de autoservicio y ampliar las alianzas estratégicas. El nombramiento aprovecha la amplia experiencia de Buchner en puestos de liderazgo en Covet™, Campbell Mithun y Fallon Worldwide, donde demostró éxito en impulsar la transformación y el crecimiento de ingresos.
Inuvo (NYSE American: INUV)는 회사의 다음 성장 단계를 주도하기 위해 새로 만들어진 직책으로 Rob Buchner를 최고운영책임자(COO)로 임명했습니다. 2025년 2월부터 Inuvo 이사회에 재직 중인 Buchner는 일상 운영을 감독하고 회사의 IntentKey® AI 기술의 go-to-market 전략 실행을 주도할 것입니다.
그의 역할에서 Buchner는 세 가지 핵심 영역에 집중할 것입니다: IntentKey의 시장 채택 가속화, 셀프서비스 기능 개발, 전략적 파트너십 확장. 이 임명은 Covet™, Campbell Mithun, Fallon Worldwide에서의 리더십 경력을 바탕으로 한 Buchner의 폭넓은 경험을 활용하여 변혁과 매출 성장을 이끈 성과를 반영합니다.
Inuvo (NYSE American: INUV) a nommé Rob Buchner au poste de directeur des opérations dans une fonction nouvellement créée pour piloter la prochaine phase de croissance de l'entreprise. Buchner, qui siège au conseil d'administration d'Inuvo depuis février 2025, supervisera les opérations quotidiennes et dirigera l'exécution stratégique des plans de mise sur le marché pour la technologie IntentKey® AI.
Dans son rôle, Buchner se concentrera sur trois domaines clés: accélérer l'adoption d'IntentKey sur le marché, développer des capacités en libre-service et étendre les partenariats stratégiques. Cette nomination s'appuie sur l'expérience extensive de Buchner dans des postes de direction chez Covet™, Campbell Mithun et Fallon Worldwide, où il a démontré son succès dans la conduite de transformations et la croissance du chiffre d'affaires.
Inuvo (NYSE American: INUV) hat Rob Buchner zum Chief Operating Officer in einer neu geschaffenen Position ernannt, um die nächste Wachstumsphase des Unternehmens voranzutreiben. Buchner, der dem Vorstand von Inuvo seit Februar 2025 angehört, wird den täglichen Betrieb überwachen und die strategische Umsetzung der Go-to-Market-Pläne für die IntentKey® AI-Technologie leiten.
In seiner Rolle wird Buchner sich auf drei Kernbereiche konzentrieren: die beschleunigte Markteinführung von IntentKey, die Entwicklung von Self-Service-Funktionen und die Erweiterung strategischer Partnerschaften. Die Ernennung nutzt Buchners umfangreiche Erfahrung aus Führungspositionen bei Covet™, Campbell Mithun und Fallon Worldwide, wo er Erfolge bei der Transformation und dem Umsatzwachstum nachweisen konnte.
Inuvo (NYSE American: INUV) عينت روب بوخнер كقائم بأعمال مدير تشغيل في وظيفة جديدة مصممة لدفع المرحلة التالية من نمو الشركة. بوخнер، الذي شغل مقعد مجلس إدارة Inuvo منذ فبراير 2025، سيشرف على العمليات اليومية ويقود التنفيذ الاستراتيجي لخطط الدخول إلى السوق لتقنية IntentKey® AI.
في دورِهِ، سيركز بوخنر على ثلاثة مجالات رئيسية: تسريع قبول IntentKey في السوق، وتطوير قدرات الخدمة الذاتية، وتوسيع الشراكات الاستراتيجية. التعيين يستفيد من خبرة بوخنر الواسعة من مناصب قيادية في Covet™، Campbell Mithun، وFallon Worldwide، حيث أظهر نجاحاً في قيادة التحول ونمو الإيرادات.
Inuvo (NYSE American: INUV) 已任命 Rob Buchner 为首席运营官，设立此新职位以推动公司下一阶段增长。自2025年2月起担任Inuvo董事会成员的Buchner将监督日常运营并领导公司< b>IntentKey® AI 技术的市场进入策略执行。
在其职位中，Buchner 将专注于三个关键领域：加速 IntentKey 在市场上的采用、开发自助服务能力，以及拓展战略伙伴关系。此次任命借鉴了 Buchner 在 Covet™、Campbell Mithun 和 Fallon Worldwide 的领导经历，在推动变革和营收增长方面取得了成功。
- None.
- Transition period may temporarily impact operational efficiency
- Investment in self-service platform development may increase short-term costs
LITTLE ROCK, Ark., Oct. 01, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence AdTech solutions, today announced the appointment of Rob Buchner as Chief Operating Officer, a newly created role designed to support Inuvo’s next phase of growth.
Effective immediately, Buchner, who has served as a member of Inuvo’s Board of Directors since February 2025, will oversee day-to-day operations and lead the strategic execution of go-to-market plans. The creation of this role expands Inuvo’s leadership capacity to scale operations, capture new opportunities, and maximize the value of its proprietary AI technology, IntentKey®, a large-language model uniquely capable of identifying consumer audiences before other targeting systems can.
As COO, Buchner will focus on:
- Accelerating market adoption of IntentKey
- Driving self-service capabilities to empower clients directly
- Expanding strategic partnerships and data integrations
- Ensuring operational readiness to support technology advancements
“Given his tenure on our Board, Rob has a deep understanding of our business and is the ideal candidate to lead our operations and go-to-market efforts,” said Richard Howe, Chairman and CEO of Inuvo. “His operational expertise and leadership will be invaluable as we continue to scale our technology, strengthen customer relationships, and solidify IntentKey’s position in the rapidly evolving AdTech landscape.”
“There is a significant opportunity to grow Inuvo by empowering agencies and marketers to directly leverage IntentKey’s privacy-by-design AI,” said Buchner. “In 2026, we will be aligning our resources with the growing demand for self-serve, AI-powered audience discovery and targeting while also expanding ad supply through new integrations and partnerships.”
With a career spanning startup through enterprise leadership roles at Covet™, Campbell Mithun, and Fallon Worldwide, Buchner has consistently driven transformation, revenue growth, and innovation. His track record of building data-driven organizations and pioneering digital marketing makes him a strong addition to Inuvo’s executive team.
About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey® AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
Statements in this press release relating to Inuvo's future plans, expectations, beliefs, intentions, and prospects are "forward-looking statements" and are subject to material risks and uncertainties. A detailed discussion of these factors and other risks that affect our business is contained in Inuvo’s Securities and Exchange Commission (SEC) filings, including our most recent reports on Form 10-K and Form 10-Q under the heading "Risk Factors." These filings are available on the SEC's website or on Inuvo’s website at Investor Relations - Inuvo®. All information in this press release is current as of October 1, 2025, and Inuvo undertakes no duty to update any statement in light of new information or future events.
Inuvo Company Contact:
Wallace Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com
FAQ
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