Inuvo’s IntentKey Puts Custom Audiences Live on Safari and iPhone Within 24 Hours

Inuvo (INUV) announced that advertisers can activate custom audiences on Safari and iPhone through IntentKey’s managed service within 24 hours.

Rhea-AI Summary

Inuvo (INUV) announced that advertisers can activate custom audiences on Safari and iPhone through IntentKey’s managed service within 24 hours.

The timing begins once the campaign plan is approved. Inuvo said its share of iPhone impressions and client performance have remained unchanged since Apple’s iOS 27 update, which further limits recognition of people in Safari. Roughly a third of IntentKey’s iPhone traffic now runs on iOS 27. IntentKey builds audiences from advertisers’ briefs using interest and intent, without cookies or personal data attached to a profile.

Key Figures

Audience activation time: 24 hours iOS 27 share of iPhone traffic: Roughly one-third

Audience activation time

24 hours

Custom audience live after campaign-plan approval through the managed service

iOS 27 share of iPhone traffic

Roughly one-third

IntentKey iPhone traffic currently running on iOS 27

Key Terms

large language model, impressions

2 terms

large language model technical

"It is a large language model that reads content across the open web"

A large language model is a computer system trained on vast amounts of text to understand and generate human-like writing, like a very well-read virtual assistant that can summarize, draft, translate, or answer questions. Investors care because it can change how businesses operate and compete—boosting productivity, cutting costs, or enabling new products—while also creating risks around accuracy, regulation, and security that can affect revenue and valuation.

impressions technical

"the same share of impressions on iPhone"

Impressions are the count of times a piece of content or advertisement is displayed to users, whether or not they click or interact with it. Think of impressions like the number of times a billboard is seen on a busy road: higher impressions mean more people were exposed to the message, which helps investors gauge a company’s marketing reach, brand visibility, and the potential audience size that could convert into customers or sales.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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IntentKey maintains iOS reach and campaign performance as Apple’s latest privacy changes take hold

LITTLE ROCK, Ark., Nov. 02, 2026 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leader in artificial intelligence-driven advertising technology, today announced that advertisers can have custom audiences live on Safari and iPhone within 24 hours through IntentKey^®'s managed service. Since Apple's iOS 27 update, IntentKey has kept the same share of impressions on iPhone, with no change in client performance.

Apple's iOS 27 update further limits how advertisers can recognize people in Safari, a challenge for advertising technology that depends on following people from site to site. IntentKey works differently. It is a large language model that reads content across the open web to understand interest and intent, with no cookies and no personal data attached to a profile. Roughly a third of IntentKey's iPhone traffic now runs on iOS 27, and that share is climbing as advertisers head into the holiday season. Delivery has held throughout.

IntentKey's reach on Safari isn't new. Inuvo first announced IntentKey reaching Safari without cookies in 2022, and again in 2023 when Apple tightened tracking in iOS 17.

The offering gives advertisers three things:

• Custom audiences from a brief. Advertisers and agencies send the brief behind an audience: who they want to reach and why. IntentKey turns it into a custom audience built on interest and intent.
• Live within 24 hours. Once the campaign plan is approved, IntentKey has the audience live through its managed service within 24 hours.
• Delivery on Safari and iPhone. Managed campaigns reach Safari on iPhone, iPad and Mac, and have since the day iOS 27 shipped.
  
  

"Apple's update has exposed a fundamental difference in how advertising technology is built," said Rob Buchner, Chairman and Chief Executive Officer of Inuvo. "Much of the industry depends on recognizing people to reach them. IntentKey was built to understand what audiences care about without needing to know who anyone is. That's why our delivery on Safari held. More of Apple's audience moves to iOS 27 every week, right as holiday budgets are being spent, and we can have an advertiser's audience live within a day."

"We've kept serving the same share of impressions on iPhone since iOS 27 shipped, with no change in client performance," said Amir Bakhshaie, SVP, IntentKey at Inuvo. "If anything, it shows we built IntentKey the right way."

Advertisers and agencies can submit an audience brief at inuvo.com/safari.

About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a disruptive AI specifically designed for modeling media audiences. IntentKey^® AI is a patented technology capable of identifying customer engagement based on real-time media consumption. Our models refresh every 5 minutes and know, with precision, why prospects are interested in a product or brand, predicting purchase intent 24 hours before legacy programmatic systems can respond to buying signals. Inuvo's language-based AI does not rely on consumer IDs, keeping Inuvo on the vanguard of consumer data privacy. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements
Statements in this press release relating to Inuvo’s future plans, expectations, beliefs, intentions, and prospects are “forward-looking statements” and are subject to material risks and uncertainties. A detailed discussion of these factors and other risks that affect our business is contained in Inuvo’s Securities and Exchange Commission (SEC) filings, including our most recent reports on Form 10-K and Form 10-Q under the heading “Risk Factors.” These filings are available on the SEC’s website or on Inuvo’s website at Investor Relations – Inuvo^®. All information in this press release is current as of the date of release, and Inuvo undertakes no duty to update any statement in light of new information or future events.

Investor Contact:
Derric Ciccone
President & Chief Financial Officer, Inuvo, Inc.
Email: derric.ciccone@inuvo.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How quickly can Inuvo’s IntentKey activate custom audiences on Safari and iPhone?

IntentKey’s managed service can activate custom audiences on Safari and iPhone within 24 hours once the campaign plan is approved. Advertisers and agencies provide an audience brief describing whom they want to reach and why.