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Inuvo Reports Second Quarter 2026 Results

(Positive)
Tags

Inuvo (NYSE American: INUV) reported second quarter 2026 net revenue of $7.5 million, down 67% year over year, mainly from an approximately 80% decline in higher-margin Legacy Search revenue following the 2025 Bonfire reset and industry changes. Audience Modeling revenue grew 19%, reflecting the strategic pivot to IntentKey. Gross profit was $3.3 million, while operating expenses dropped 67% to $6.4 million, driven by lower marketing and compensation tied to Legacy Search. Operating loss was $3.0 million, and net loss widened to $4.0 million, or $0.27 per share. Adjusted EBITDA loss was $1.8 million. Inuvo completed financing transactions totaling approximately $13 million in gross proceeds, using funds to retire prior debt and add working capital, leaving $886 thousand in cash and $6.2 million in restricted cash at June 30, 2026, and extinguishing its prior convertible note and receivables-based facility.

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Positive

  • Audience Modeling revenue up 19% year over year in Q2 2026
  • Operating expenses reduced 67% YoY to $6.4 million in Q2 2026
  • Approximately $13 million gross financing proceeds to retire prior debt and fund working capital
  • Legacy convertible note and receivables-based credit facility fully extinguished by June 30, 2026

Negative

  • Net revenue down 67% YoY to $7.5 million in Q2 2026
  • Legacy Search revenue declined approximately 80% year over year
  • Net loss widened to $4.0 million, or $0.27 per share, in Q2 2026
  • Adjusted EBITDA loss increased to $1.8 million in Q2 2026 from $0.6 million
  • Total stockholders’ equity decreased to $8.3 million from $10.0 million at year-end 2025
  • Cash and cash equivalents only $886 thousand at June 30, 2026, plus $6.2 million restricted cash

News Explained

The completed equity financing supplied $3 million gross and can reduce existing holders’ ownership through issued stock and warrant exercises.

Inuvo completed its second-quarter financing plan: $10.3 million of secured notes during the quarter and a post-quarter $3.0 million registered direct offering of common stock and pre-funded warrants, with proceeds directed to debt repayment and working capital, while the equity securities can reduce existing holders’ percentage ownership.

Pre-funded warrants are sold near the share price with a nominal exercise price and convert into shares when exercised; issuing additional shares increases the total share count and reduces an existing holder’s percentage ownership absent offsetting changes.

At June 30, 2026, Inuvo reported $886 thousand in cash and equivalents and $6.2 million in restricted cash, but said those figures exclude the post-quarter stock-and-warrant offering, so the reported liquidity snapshot predates that financing.

Market reaction after 2Q26 earnings report: INUV -9.73%

-9.73% $0.93
15m delay
-9.73% Vs previous close
$0.93 Last Price
$0.91 $1.08 Day Range
$15.33M Market Cap
1.5x Rel. Volume

Following this news, INUV has declined 9.73%, reflecting a notable negative market reaction. Our momentum scanner has triggered 5 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $0.93.

Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.

Market Context

The tag-specific earnings record averaged -6.66% across five events, providing historical context fo...
Analysis

The tag-specific earnings record averaged -6.66% across five events, providing historical context for this release. Audience Modeling progress is offset by consolidated losses, while the active S-3 resale registration remains a warrant-related dilution risk to monitor.

Key Figures

Audience Modeling revenue growth: 19% New brand-direct relationships: 5 relationships Financing proceeds: $13 million +5 more
8 metrics
Audience Modeling revenue growth 19% Second quarter 2026 year over year
New brand-direct relationships 5 relationships Added during the second quarter, including 2 Fortune Global 500 companies
Financing proceeds $13 million Combined gross proceeds, with $10 million received in Q2 and $3 million in July
Net revenue $7.5 million Second quarter 2026, down 67% year over year
Legacy Search revenue decline 80% Second quarter 2026 year over year
Gross profit $3.3 million Second quarter 2026, down $13.8 million year over year
Operating loss $3.0 million Second quarter 2026 versus $2.0 million in Q2 2025
Net loss per share $0.27 per share Second quarter 2026 versus $0.10 per share in Q2 2025

Previous Earnings Reports

5 past events · Latest: May 14 (Negative)
Same Type Pattern 5 events
Date Event Sentiment 24h Move Catalyst
May 14 Q1 earnings report Negative -20.2% Revenue declined sharply and operating losses widened despite a settlement-related net income benefit.
Mar 05 Q4 earnings report Negative -3.6% Platform reset reduced revenue and pressured gross margins while adjusted EBITDA remained negative.
Nov 06 Q3 earnings report Positive -8.9% Revenue increased and losses narrowed, but gross margin declined amid product-mix changes.
May 09 Q1 earnings report Positive +3.3% Record revenue, stronger gross profit, and improved adjusted EBITDA accompanied IntentKey client additions.
Feb 27 Q4 earnings report Positive -3.9% Record quarterly revenue and net income contrasted with a negative subsequent price reaction.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Tag-specific earnings reactions were negative on average, with three of five prior earnings events aligned with the reported results and two diverging.

Key Terms

adjusted ebitda, registered direct offering, pre-funded warrants, secured promissory notes
4 terms
adjusted ebitda financial
"Adjusted EBITDA for the second quarter of 2026 was a loss of $1.8 million"
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
registered direct offering financial
"completed a registered direct offering of common stock and pre-funded warrants"
A registered direct offering is a way for a company to sell new shares of its stock directly to select investors with regulatory approval. This method allows the company to raise funds quickly and efficiently without needing a public auction, similar to offering exclusive access to a limited number of buyers. For investors, it often provides an opportunity to purchase shares at a favorable price, while giving the company immediate access to capital.
pre-funded warrants financial
"registered direct offering of common stock and pre-funded warrants"
Pre-funded warrants are financial instruments that give investors the right to purchase a company's stock at a set price, but with most or all of the purchase price paid upfront. They function like a coupon or gift card for stock, allowing investors to buy shares later at a fixed price, which can be beneficial if they want to avoid future price increases. This makes them important for investors seeking flexibility and certainty in their investment plans.
secured promissory notes financial
"issuing two secured promissory notes for gross proceeds of $10.3 million"
Secured promissory notes are written IOUs in which a borrower promises to repay a specific sum with interest and pledges particular assets as security that the lender can claim if payments stop. Investors care because the pledged assets lower the chance of loss: holders of secured notes have priority to seize or sell that collateral ahead of unsecured creditors in a default, making these notes generally safer than unsecured loans—like a mortgage secured by a house.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Audience Modeling Revenue Grows 19% as Company Streamlines Legacy Search and Strengthens Capital Position

Management to host conference call at 4:15 PM ET, Tuesday, August 11, 2026

LITTLE ROCK, Ark., Aug. 11, 2026 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leader in artificial intelligence advertising technology, today announced financial results for the second quarter ended June 30, 2026, and provided a business update.

Recent Business Highlights

  • Audience Modeling Revenue Growth: Second quarter Audience Modeling revenue grew 19% year over year, driven by recent client wins and increased investment from existing IntentKey customers.
  • Enterprise Sales Momentum: Added five new brand-direct relationships, including two with Fortune Global 500 companies.
  • Legacy Search Rationalization: Made decisive moves to eliminate cash and margin drag from Legacy Search by lowering costs.
  • Stronger Capital Position: Completed financing transactions with combined gross proceeds of approximately $13 million, of which approximately $10 million was received in the second quarter and approximately $3 million was received in July. Proceeds were used to retire prior debt facilities and add working capital.
  • Expanded IntentKey Applications: Expanded IntentKey intelligence application beyond traditional consumer advertising, while continuing product innovation designed to broaden access to the technology.

“During the second quarter, we made meaningful progress in our strategic pivot towards an IntentKey-focused future,” said Rob Buchner, Chairman and CEO of Inuvo. “We took decisive steps to strengthen the business by streamlining our Legacy Search to operate leaner and more profitably and by strengthening our balance sheet and extending our cash runway. Our sharpened go-to-market strategy yielded growth in both second quarter Audience Modeling revenue and our sales pipeline. As we look ahead at the back half of the year, we believe these moves have better positioned us to operate from a place of strength as we continue to execute on our top-line growth plans.”

Financial Results for the Second Quarter 2026

Net revenue decreased 67% to $7.5 million in the second quarter of 2026 compared with the same period in 2025. This decline was due to an 80% year-over-year decrease in Legacy Search revenue, driven by the 2025 strategic reset of the Bonfire platform and ongoing structural changes in the industry. Partially offsetting this decline was a 19% increase in Audience Modeling revenue, reflecting the continued strategic pivot towards IntentKey as the company’s future growth driver.

Gross profit declined $13.8 million to $3.3 million in the second quarter of 2026 driven primarily by a change in revenue mix resulting from the contraction in Legacy Search revenue. Note that Legacy Search revenue historically carries a higher gross margin, but lower operating margin, as a lower proportion of its costs are recorded in cost of revenue and a greater portion is reflected in operating expenses.

Second quarter 2026 operating expenses were $6.4 million, a decrease of $12.8 million, or 67%, compared with the same period in 2025, driven by lower marketing and compensation costs associated with lower Legacy Search revenue. Second quarter operating loss was $3.0 million in 2026 compared to $2.0 million in 2025.

Other expenses for the second quarter included a charge of $0.9 million related to the extinguishment of debt associated with the Company’s financing transactions.

Net loss for the second quarter of 2026 was $4.0 million, or $0.27 per share, compared with a net loss of $1.5 million, or $0.10 per share, in the same period in 2025. Adjusted EBITDA for the second quarter of 2026 was a loss of $1.8 million, compared with a loss of $0.6 million in the second quarter of 2025.

Liquidity and Capital Resources
During the quarter, the Company entered into a purchase agreement issuing two secured promissory notes for gross proceeds of $10.3 millionSubsequent to the end of the second quarter, the company completed a registered direct offering of common stock and pre-funded warrants for gross proceeds of $3.0 million. The proceeds from these transactions were used to retire existing debt and provide working capital for the business.

As of June 30, 2026, the Company had $886 thousand in cash and cash equivalents and $6.2 million in restricted cash. These amounts do not include the impact of the offering of stock and warrants that occurred subsequent to quarter end. As of June 30, 2026, the Company’s prior convertible promissory note and receivables-based credit facility had been extinguished.

2026 Outlook
For the balance of 2026, Inuvo currently expects:

  • Audience Modeling Growth – Continued year-over-year revenue growth for 2026, supported by a healthy sales pipeline.
  • Legacy Search - Stabilized quarterly revenue, with margins expected to improve as the Company operates the business at a positive cashflow.
  • Operating Discipline - Operating expenses to remain lower year over year, primarily due to lower Legacy Search traffic acquisition costs and lower compensation expense.
  • Strategic Execution - Continued focus on brand-direct growth, raising IntentKey’s industry profile, product innovation, and higher-margin revenue.

“With a stronger capital position and a more streamlined revenue base, we are entering the second half with greater focus and flexibility,” said Buchner. “Our priorities remain clear: deepen adoption of IntentKey, expand its applications and continue building a higher-margin, more resilient business.”

Conference Call Details:
The Company will host the second quarter results call scheduled for today at 4:15 p.m. Eastern Time.

Toll-free Dial-in Number: 1-800-717-1738
International Dial-in Number: 1-646-307-1865
Conference ID: 1157191
Webcast Link: HERE

A telephone replay will be available through Tuesday, August 25, 2026. To access the replay, please dial 1-844-512-2921 (domestic) or 1-412-317-6671 (international). At the system prompt, please enter the code1157191 followed by the # sign. You will then be prompted for your name, company, and phone number. Playback will then automatically begin.

About Inuvo

Inuvo, Inc. (NYSE American: INUV) is a disruptive AI specifically designed for modeling media audiences. IntentKey® AI is a patented technology capable of identifying customer engagement based on real-time media consumption. Our models refresh every 5 minutes and know, with precision, why prospects are interested in a product or brand, in turn, predicting purchase intent 24 hours before legacy programmatic systems can respond to buying signals. Inuvo's language-based AI does not rely on consumer IDs, keeping Inuvo on the vanguard of consumer data privacy. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2025 as filed on March 5, 2026, and our other filings with the SEC.  Additionally, forward looking statements are subject to certain risks, trends, and uncertainties on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.

Investor Contact:
Wallace Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com

  
INUVO, INC. 
CONDENSED CONSOLIDATED BALANCE SHEETS 
  June 30
 December 31
 
 
  2026
 2025
 
Assets     
      
Cash and cash equivalent and restricted cash $2,086,471 $2,839,921 
Accounts receivable, net  4,515,833  5,887,884 
Prepaid expenses and other current assets  663,922  489,790 
Total current assets  7,266,226  9,217,595 
      
Property and equipment, net  1,389,580  1,629,561 
Restricted cash, net of current portion  5,000,823  - 
      
Goodwill  9,853,342  9,853,342 
Intangible assets, net of accumulated amortization  3,190,625  3,425,375 
Other assets  582,537  741,977 
      
Total assets $27,283,133 $24,867,850 
      
Liabilities and Stockholders’ Equity     
      
Current liabilities     
Accounts payable $4,186,662 $7,090,784 
Accrued expenses and other current liabilities  4,582,523  3,914,067 
Outstanding borrowings under financing agreement  -  3,288,100 
Notes payable, current portion, net  3,337,000  - 
Total current liabilities  12,106,185  14,292,951 
      
Long-term liabilities     
Notes payable, net of current portion  6,405,000  - 
Other long-term liabilities  452,779  551,883 
Total long-term liabilities  6,857,779  551,883.00 
      
Total stockholders' equity  8,319,169  10,023,016 
Total liabilities and stockholders' equity $27,283,133 $24,867,850 


INUVO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
         
  Three Months Ended Six Months Ended
  June 30 June 30 June 30 June 30
   2025   2025   2026   2025 
Net revenue $7,535,055  $22,671,333  $15,462,609  $49,379,365 
Cost of revenue  4,206,966   5,576,545   8,470,632   11,197,486 
Gross profit  3,328,089   17,094,788   6,991,977   38,181,879 
Operating expenses:        
Marketing costs  1,392,953   14,138,328   3,485,765   31,651,322 
Compensation  2,864,401   3,201,006   6,554,604   6,800,327 
Selling, general and administrative  2,112,961   1,799,011   3,874,788   3,543,574 
Total operating expenses  6,370,315   19,138,345   13,915,157   41,995,223 
Operating loss  (3,042,226)  (2,043,557)  (6,923,180)  (3,813,344)
Financing expense, net  107,059   17,697   505,498   45,626 
Other income (expense)  (887,952)  559,991   5,289,772   1,100,562 
Income tax expense  2,677   -   5,353   2,676 
Net loss $(4,039,914) $(1,501,263) $(2,144,259) $(2,761,084)
         
Net loss per share, basic and diluted        
Net (loss) income $(0.27) $(0.10) $(0.15) $(0.19)
Weighted average shares outstanding        
Basic  14,835,062   14,450,640   14,786,210   14,361,782 
Diluted  14,835,062   14,450,640   14,786,210   14,361,782 


RECONCILIATION OF NET LOSS TO ADJUSTED EBITDA
(unaudited)
        
  Three Months Ended Six Months Ended
  June 30 June 30 June 30 June 30
   2026   2025   2026   2025 
Net loss $(4,039,914) $(1,501,263) $(2,144,259) $(2,761,084)
Financing expense, net  107,059   17,697   505,498   45,626 
Income tax Expense  2,677   -   5,353   2,676 
Depreciation and amortization  518,584   562,558   1,057,370   1,130,600 
EBITDA  (3,411,594)  (921,008)  (576,038)  (1,582,182)
Stock-based compensation  240,428   291,789   543,147   596,073 
Non recurring items:        
Extinguishment of debt & fair value adjustment  870,702   -   870,702   - 
Settlement Agreement  -   -   (6,163,029)  - 
Severance  470,988   -   1,385,038   335,000 
Adjusted EBITDA $(1,829,476) $(629,219) $(3,940,180)  (651,109)


Reconciliation of Net Loss to EBITDA and Adjusted EBITDA

We present EBITDA and Adjusted EBITDA as a supplemental measure of our performance. We defined EBITDA as net income/(loss) plus (i) financing expense, (ii) income tax expense, and (iii) depreciation and amortization. We further define Adjusted EBITDA as EBITDA plus (iv) stock-based compensation and (v) certain identified and less certain one-time expenses and proceeds, which are not expected to recur or be representative of future ongoing operations of the business. These adjustments are itemized above. We use EBITDA and Adjusted EBITDA internally in analyzing our financial results and believe they are useful to investors, as a supplement to GAAP measures, in evaluating our operational performance. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating EBITDA and Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of EBITDA and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.


FAQ

How did Inuvo (INUV) perform financially in the second quarter of 2026?

Inuvo reported Q2 2026 net revenue of $7.5 million and a net loss of $4.0 million. According to Inuvo, revenue fell 67% year over year, while operating expenses declined 67% to $6.4 million and adjusted EBITDA loss was $1.8 million.

What caused Inuvo (INUV) revenue to decline 67% in Q2 2026?

The 67% revenue decline to $7.5 million was mainly driven by an approximately 80% year-over-year drop in Legacy Search revenue. According to Inuvo, this was tied to the 2025 strategic reset of the Bonfire platform and ongoing structural changes in the industry.

How is Inuvo’s Audience Modeling and IntentKey business performing in 2026?

Inuvo’s Audience Modeling revenue grew 19% year over year in Q2 2026, supported by new brand-direct wins and higher spending from existing IntentKey clients. According to Inuvo, the company views IntentKey-driven Audience Modeling as its primary future growth driver and continues to expand its applications.

What capital raises did Inuvo (INUV) complete in 2026 and how were proceeds used?

In Q2 2026 Inuvo issued secured promissory notes for $10.3 million, then raised $3.0 million in a subsequent registered direct offering. According to Inuvo, the approximately $13 million in gross proceeds was used to retire existing debt facilities and provide working capital.

What was Inuvo’s liquidity and debt position at June 30, 2026?

At June 30, 2026, Inuvo held $886 thousand in cash and equivalents and $6.2 million in restricted cash. According to Inuvo, its prior convertible promissory note and receivables-based credit facility were extinguished, replaced by new notes totaling about $9.7 million current and long-term.

What guidance did Inuvo (INUV) provide for the rest of 2026?

For the balance of 2026, Inuvo expects continued year-over-year Audience Modeling revenue growth and stabilized Legacy Search revenue. According to Inuvo, operating expenses are expected to remain lower year over year, with a strategic focus on brand-direct growth, IntentKey innovation and higher-margin revenue.

What were Inuvo’s key profitability metrics, including operating loss and adjusted EBITDA, in Q2 2026?

Inuvo recorded a Q2 2026 operating loss of $3.0 million and net loss of $4.0 million. According to Inuvo, adjusted EBITDA was a loss of $1.8 million, compared with a $0.6 million loss a year earlier, reflecting reduced Legacy Search contribution.