Experience.com Expands U.S. Partnership with Locafy to Drive Localizer Product Sales Across Home Services Market in 2026
Rhea-AI Summary
Locafy (Nasdaq: LCFY) expanded its U.S. partnership with Experience.com to have Experience sell Locafy’s Localizer product alongside its reviews and reputation-management platform across the United States.
Experience will initially target more than 800,000 recently added home services business profiles and plans sales enablement via webinars and AI-powered appointment tools. Locafy and partner Growth Pro Agency will support rollout, with Experience targeting thousands of Localizer sales in 2026, subject to market conditions and execution.
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News Market Reaction
On the day this news was published, LCFY gained 45.37%, reflecting a significant positive market reaction. Argus tracked a peak move of +6.0% during that session. Argus tracked a trough of -37.8% from its starting point during tracking. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $3M to the company's valuation, bringing the market cap to $8M at that time. Trading volume was exceptionally heavy at 4359.2x the daily average, suggesting very strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Pre-news, LCFY slipped 0.32% with light volume while peers were mixed: DGLY up 15.18%, GITS down 5.01%, others near flat. Moves do not show a unified sector direction.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 17 | Commercial update | Positive | -1.9% | Reported growing subscriptions and U.S. Localizer adoption into 2026. |
| Nov 12 | Earnings results | Negative | -2.8% | Revenue declines and wider net loss despite U.S. Localizer launch. |
| Nov 06 | Momentum update | Positive | +0.5% | Strong Localizer subscriptions and rising monthly subscription sales. |
| Sep 25 | Sector adoption | Positive | +3.1% | Rapid Localizer uptake in insurance sector with new recurring revenue. |
| Sep 03 | AI sales pilot | Positive | +38.1% | AI sales team pilot delivered strong lead and meeting metrics. |
Recent operational and growth updates often saw share price move in the same direction as news tone, with one notable divergence on positive commercial growth.
Over the past six months, Locafy highlighted multiple growth milestones. A Sep 25 update on rapid Localizer adoption in insurance and AI search visibility saw a 3.1% gain, while a Sep 3 AI sales pilot announcement corresponded to a 38.08% rise. Subsequent news in Nov and Dec emphasized expanding U.S. Localizer adoption, subscription gains, and home services results, though earnings showed revenue declines and a wider net loss. Today’s Experience.com expansion continues this partner-led Localizer scaling theme into the U.S. home services market.
Market Pulse Summary
The stock surged +45.4% in the session following this news. A strong positive reaction aligns with Locafy’s history of favorable moves on growth-oriented news, such as prior AI and Localizer updates that saw gains up to 38.08%. This announcement extends a proven partner-led strategy with Experience.com, targeting over 800,000 home services profiles. Investors may weigh sustainability against the stock’s position well below its 52-week high and past revenue declines, as enthusiasm can fade if execution or demand underwhelms.
Key Terms
software-as-a-service technical
ai-powered sales enablement technical
ai-driven discovery technical
AI-generated analysis. Not financial advice.
PERTH, Australia, Jan. 16, 2026 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a global software-as-a-service technology company specializing in location-based digital marketing solutions, today announced the formal expansion of its partnership with Experience.com, under which Experience will sell Locafy’s Localizer product across the United States.
Under the expanded agreement, Experience will offer Locafy’s Localizer solution alongside its core reviews and reputation-management platform.
As part of the rollout, Experience.com will initially target more than 800,000 recently added home services business profiles on its platform, including contractors across roofing, plumbing, HVAC, and related trades.
Locafy will support Experience’s sales efforts through a combination of educational webinars and AI-powered sales enablement technology that delivers qualified appointments directly to Experience’s sales team.
“Locafy’s Localizer solution is a natural extension of our reviews and reputation-management platform,” said Michael Ammaturo, Vice President of Solutions and Partnerships at Experience.com. “Locafy has done a great job managing citation solutions for our premium enterprise customers, and we believe Localizer can further enhance visibility and performance across both traditional online search and emerging AI-driven discovery. Based on our early traction and pipeline development, we are targeting thousands of Localizer sales during 2026, subject to market conditions and execution.”
Gavin Burnett, CEO of Locafy, added: “Expanding our partnership with Experience.com represents a significant opportunity to scale Localizer through a proven, channel-led go-to-market strategy. Experience has built a powerful platform and sales engine within the home services sector, and their decision to expand their team and lead with Localizer validates both the strength of our technology and its ability to deliver measurable results. We believe this partnership positions Locafy well for accelerated growth in the U.S. market during 2026 and beyond.”
Locafy has demonstrated strong performance in the U.S. home services sector, delivering measurable results for customers, including increased inbound calls, quote requests, and signed contracts. These outcomes are tracked across multiple performance indicators, providing a data-driven foundation to support broader partner-led deployments.
The partnership will be supported by Locafy’s premium U.S. partner, Growth Pro Agency, which has successfully sold and deployed Locafy’s technology across the home services market.
“Locafy’s technology has delivered strong results for roofing and plumbing companies, driving meaningful increases in calls, leads, and closed business,” said Jason Jackson, Founder of Growth Pro Agency. “We’re excited to support Experience’s sales team and help accelerate adoption of Localizer across the U.S. home services market in 2026.”
About Locafy
Founded in 2009, Locafy (Nasdaq: LCFY, LCFYW) is on a mission to accelerate visibility and prominence for local, national, and brand-focused businesses across online and AI search engines through proprietary SEO techniques, technologies, and AI-driven automation. For more information, please visit www.locafy.com.
Forward-Looking Statements
This press release contains "forward-looking statements" that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as "subject to", "believe," "anticipate," "plan," "expect," "intend," "estimate," "project," "may," "will," "should," "would," "could," "can," the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words and include, but are not limited to the use and adoption of Locafy's products and solutions by partners and parties, the continued adoption of Locafy's solutions in the US and other industries, continued revenue growth, and potential revenues generated from the adoption of Locafy's solutions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's filings with the Securities and Exchange Commission (the "SEC"), including the Company's Annual Report on Form 20-F, filed with the SEC on November 12, 2024, as amended and restated, and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Investor Relations Contact
Matt Glover
Gateway Group, Inc.
(949) 574-3860
LCFY@gateway-grp.com
FAQ
What does the Locafy and Experience.com expansion mean for LCFY shareholders in 2026?
How many U.S. home services profiles will Experience.com target with Locafy Localizer?
What sales goals did Experience.com announce for Locafy Localizer in 2026?
How will Experience.com support selling Locafy Localizer to home services businesses?
Which partner will support Locafy and Experience.com in the U.S. rollout?
