Base44 to Air its First Super Bowl Ad

Rhea-AI Summary

Base44 (WIX) will air its first Super Bowl ad during Super Bowl LX on February 8, 2026. The AI-powered platform, which enables rapid app creation, said the spot marks growth momentum after reaching millions of users in under a year. Further campaign details will be shared closer to the game.

Key Figures

Q3 2025 revenue: $505.2M Q3 2025 bookings: $514.5M GAAP net loss: $0.6M +5 more

8 metrics

Q3 2025 revenue $505.2M Q3 2025, +14% year-over-year

Q3 2025 bookings $514.5M Q3 2025, +14% year-over-year

GAAP net loss $0.6M Q3 2025 GAAP result

Non-GAAP net income $100.2M Q3 2025 non-GAAP result

Free cash flow $127.3M Q3 2025, reported FCF

Share repurchase $175M Q3 2025 repurchase (~1.3M shares at $136.64 VWAP)

New buyback authorization $2B Board-approved 2-year securities repurchase program for 2026–2027

Base44 ARR target $50M Expected Base44 ARR by year-end 2025

Market Reality Check

Price: $93.04 Vol: Volume 1,259,404 vs 1,606...

normal vol

$93.04 Last Close

Volume Volume 1,259,404 vs 1,606,867 20-day average (relative volume 0.78x). normal

Technical Trading below 200-day MA, at $87.96 vs $138.98 200-day average.

Peers on Argus

WIX was down 1.97% pre-news, while peers like DBX, KVYO, DOX, GTLB and FOUR also...

WIX was down 1.97% pre-news, while peers like DBX, KVYO, DOX, GTLB and FOUR also showed negative moves. However, no peers appeared in the momentum scanner, so weakness looked more stock-specific than a broad sector rotation.

Historical Context

5 past events · Latest: Jan 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 22	Marketing campaign	Positive	+6.0%	Announced Super Bowl LX TV commercial showcasing Wix Harmony platform.
Jan 21	Product launch	Positive	+4.6%	Launched Wix Harmony AI website builder with continuous AI assistance.
Dec 16	Payments expansion	Positive	+4.3%	Expanded Wix Payments across Europe via Stripe with 11 new countries.
Dec 11	AI commerce partnership	Positive	-2.3%	Integrated Stripe’s Agentic Commerce Suite for multi‑agent selling.
Nov 19	Earnings report	Positive	-19.9%	Reported Q3 2025 growth and raised full‑year guidance, shares fell.

Pattern Detected

Recent product, partnership and marketing announcements with positive tone often saw upside moves, but the latest strong earnings report coincided with a sharp negative reaction.

Recent Company History

Over the past few months, WIX news focused on AI-driven creation and payments expansion. Launch of Wix Harmony in January 2026 and the Super Bowl LX campaign announcement both preceded positive moves. In December 2025, Stripe collaborations expanded payments and agentic commerce capabilities, with mixed share reactions. The Q3 2025 report showed double‑digit revenue and bookings growth plus higher guidance, yet shares fell sharply, highlighting sensitivity to expectations even when headline metrics improve.

Market Pulse Summary

This announcement highlights Base44’s first Super Bowl LX appearance on February 8, 2026, reinforcin...

Analysis

This announcement highlights Base44’s first Super Bowl LX appearance on February 8, 2026, reinforcing Wix’s broader push around AI-driven creation and high-profile branding. It follows recent launches like Wix Harmony and partnerships expanding payments and agentic commerce. Against that backdrop, fundamentals included Q3 2025 revenue of $505.2M, free cash flow of $127.3M, and a new $2B repurchase authorization. Investors may watch future updates on campaign details, AI adoption metrics, and subsequent earnings to assess execution.

Key Terms

form 144, convertible senior notes, rule 10b-18, rule 10b5-1, +1 more

5 terms

form 144 regulatory

"Wix.com Ltd. Form 144 filing: The filing notifies a proposed sale of 44,000"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

convertible senior notes financial

"closed a private offering of $1,150,000,000 principal amount of 0.00% Convertible Senior Notes due 2030"

Convertible senior notes are a type of loan that a company issues to investors, which can be turned into company shares later on. They are called "senior" because they are paid back before other debts if the company runs into trouble. This allows investors to earn interest like a loan but also have the chance to own part of the company if its value rises.

rule 10b-18 regulatory

"methods in accordance with U.S. securities laws, including Rule 10b‑18, and may be"

Rule 10b-18 is a regulation that sets strict rules for how a company's executives and employees can buy back their own company's stock from the market. It helps ensure that these buybacks happen in a fair and transparent way, reducing the chance of market manipulation. This is important for investors because it offers protection against unfair practices and promotes confidence in the integrity of the stock market.

rule 10b5-1 regulatory

"and may be facilitated by Rule 10b5‑1 plans. The program does not obligate"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

capped call transactions financial

"used about $71.9 million of the proceeds to enter into capped call transactions that are designed"

Capped call transactions are agreements where investors buy options that give them the chance to benefit if a stock's price goes up, but with a limit on how much they can gain. This helps protect them from paying too much if the stock's price rises a lot, similar to having a maximum limit on a reward. They matter because they help investors manage risk while still allowing some upside potential.

AI-generated analysis. Not financial advice.

Base44 brings vibe-coding app creation to the biggest advertising stage

NEW YORK – Base44, the AI-powered platform that lets users build fully functioning apps in minutes, today announced that it will air its first-ever Super Bowl campaign during the Super Bowl LX broadcast on Sunday, February 8, 2026.

“The pace of growth at Base44 over the past year has been extraordinary, and appearing during the Big Game is a marker of that momentum,” said Shay Korin, VP Marketing of Base44. “In less than a year, Base44 has gone from an idea to powering millions of people building apps worldwide. That pace reflects how fast creation is changing, and what’s possible when you remove the barriers to building.”

Further details about the campaign and creative direction will be shared closer to the game.

About Base44

Base44 is an AI-powered platform that enables anyone to build fully functioning apps in minutes using natural language. From personal productivity tools and internal workflows to customer portals and enterprise-grade products, Base44 turns ideas into ready-to-use applications with no integrations required. Founded in 2024 by Maor Shlomo, Base44 is driven by a simple mission: remove complexity and unlock creativity at scale. Base44 was acquired by Wix.com Ltd, a leading global platform for creating, managing and growing a complete digital presence,  in June 2025. 

Media Relations Contact: PR@base44.com

FAQ

When will Base44 (WIX) air its first Super Bowl ad?

Base44 will air its first Super Bowl ad on Sunday, February 8, 2026. According to the company, the spot will run during Super Bowl LX and additional creative details will be released closer to the broadcast date.

What does Base44 say about its growth ahead of the Super Bowl ad?

Base44 says its growth has been rapid, reaching millions of users in under a year. According to the company, this momentum influenced the decision to debut a Big Game ad as a milestone in its expansion.

What product does Base44 (WIX) promote in its Super Bowl campaign?

Base44 will promote its AI-powered vibe-coding app creation platform during the Super Bowl. According to the company, the platform enables users to build fully functioning apps in minutes, highlighting ease of creation and broad user adoption.

How might the Super Bowl ad affect Base44 (WIX) brand visibility?

The Super Bowl ad is likely to raise Base44's national visibility significantly during a high-viewership event. According to the company, appearing in the Big Game is a marker of its growth and aims to showcase its platform to a broader audience.

Will Base44 (WIX) share creative details before the Super Bowl?

Base44 will share further campaign and creative-direction details closer to the game. According to the company, specific elements of the Super Bowl spot and related marketing plans will be announced in the lead-up to February 8, 2026.

Why is Base44 (WIX) choosing the Super Bowl for its first ad?

Base44 chose the Super Bowl to mark its rapid expansion and reach a mass audience at a flagship media event. According to the company, the Big Game placement signals momentum after scaling to millions of creators within a year.