Wix Returns to the Super Bowl
Rhea-AI Summary
Wix (Nasdaq: WIX) announced it will air a TV commercial during Super Bowl LX on February 8, 2026. The campaign follows the launch of Wix Harmony, described as a flagship platform that combines AI-powered vibe coding with human control to speed creation and scale business-ready websites. Wix frames the campaign as a global showcase for its vision that web creation is "AI-driven, human-led" and says further creative details will be released closer to the game.
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News Market Reaction
On the day this news was published, WIX gained 6.04%, reflecting a notable positive market reaction. Argus tracked a peak move of +2.9% during that session. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $269M to the company's valuation, bringing the market cap to $4.71B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
WIX gained 4.59% with strong volume while momentum scanners did not flag a broader sector move. Peers like DBX (+2.02%), KVYO (+3.87%), and FOUR (+0.85%) were modestly positive, while GTLB slipped (-0.33%), pointing to a stock-specific reaction rather than a unified software rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 16 | Payments expansion | Positive | +4.3% | Expanded Wix Payments with Stripe to add 11 European local methods. |
| Dec 11 | AI commerce deal | Positive | -2.3% | Integrated Stripe Agentic Commerce Suite for multi-agent AI sales channels. |
| Nov 19 | Q3 2025 earnings | Positive | -19.9% | Reported double-digit growth and raised 2025 bookings and revenue guidance. |
| Nov 18 | Conference appearance | Neutral | +2.2% | Announced fireside chat at UBS Global Technology and AI Conference. |
| Oct 29 | PayPal partnership | Positive | -3.4% | Strategic PayPal collaboration for AI-powered discovery and checkout. |
Recent history shows mixed reactions: product and partnership news often saw both rallies and selloffs, while strong earnings with raised guidance drew a sharp negative reaction.
Over the last few months, WIX reported multiple AI- and payments-focused initiatives plus strong financial results. On Nov 19, 2025, Q3 revenue reached $505.2M with guidance raised, yet shares fell 19.87%. Partnerships with PayPal and Stripe around AI-powered commerce and broader European payments access produced both positive and negative moves. Against this backdrop, the Super Bowl LX campaign and Wix Harmony highlight a continued push to position the brand and AI platform at scale.
Market Pulse Summary
The stock moved +6.0% in the session following this news. A strong positive reaction aligns with WIX’s elevated pre-news volume, which was 2x its 20-day average. Investors previously responded inconsistently to positive fundamentals and partnerships, as shown by a -19.87% move after robust Q3 guidance. A sharp upside move on this branding and AI-platform exposure could reflect renewed confidence, but past divergence around good news suggests enthusiasm might fade without follow-through on growth metrics and execution.
AI-generated analysis. Not financial advice.
NEW YORK –Wix.com Ltd. (Nasdaq: WIX), a leading global platform for creating, managing, and growing a complete digital presence, announced today that the company will air a TV commercial during the Super Bowl LX broadcast on Sunday, February 8, 2026.
The campaign follows the launch of Wix Harmony, Wix’s new flagship platform that introduces a new way to create on the web by bringing AI-powered vibe coding together with hands-on human control. Wix Harmony bridges speed and creativity with structure and scale, enabling ideas to move seamlessly from inspiration to a real, business-ready online presence. The campaign reflects Wix’s belief that the future of web creation is AI-driven, human-led, and built for long-term growth.
“This is the biggest stage to showcase what the Wix brand stands for,” said Omer Shai, CMO at Wix. “With the launch of Wix Harmony, we are introducing a fundamentally new way to create on the web. Bringing that vision to this moment allows us to show, at global scale, how AI and human creativity come together and how Wix is powering what’s next in this new era of creation.”
Further details about the campaign and creative direction will be shared closer to the game.
About Wix.com Ltd.
Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more with industry-leading infrastructure, performance, and security. The platform combines advanced AI, flexible web design, domains, hosting, templates and robust business and commerce solutions to help users build stronger brands, connect with their audiences, and scale their businesses online. Wix is shaping the future of how digital experiences are built with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
FAQ
When will Wix (WIX) air its Super Bowl commercial in 2026?
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Does the Wix Super Bowl ad (WIX) include financial or launch timing details for Wix Harmony?
What does Wix say Wix Harmony does in the Super Bowl announcement (WIX)?
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