Remus Bourbon invites accounts to experience the Remus Distiller's Vault private collection barrel program
Rhea-AI Summary
Remus Bourbon (NASDAQ:MGPI) launched the Remus Distiller's Vault private collection barrel program on March 18, 2026, inviting accounts and bourbon groups to select single barrels in person from Master Distiller Ian Stirsman's private collection.
Three age options are offered (11-, 9- and 7-year), proofs and mash bills vary by age, and a minimum suggested retail price is listed at $69.99 per 700mL bottle. Accounts start requests via the SignatureSelection.Luxco.com portal.
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News Market Reaction – MGPI
On the day this news was published, MGPI declined 3.18%, reflecting a moderate negative market reaction. Argus tracked a trough of -3.6% from its starting point during tracking. This price movement removed approximately $12M from the company's valuation, bringing the market cap to $357M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
MGPI was down 0.69% while peers were mixed: CASK up 11.11%, SNDL up 0.7%, WVVIP slightly positive, and SBEV down 4.39%. This points to stock-specific factors rather than a coordinated sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 17 | Packaging/size launch | Positive | -0.7% | El Mayor introduced 375mL Blanco and Reposado formats at $14.99 MSRP. |
| Mar 10 | Limited whiskey release | Positive | -0.4% | Remus launched Experimental Series No. 2 wheat whiskey at $69.99 per 700mL. |
| Feb 25 | Earnings and guidance | Negative | -21.2% | Full-year 2025 sales and EBITDA declined, with a large non-cash impairment and net loss. |
| Feb 25 | Dividend declaration | Neutral | -21.2% | Board declared a routine $0.12 per share quarterly cash dividend. |
| Feb 24 | Premium bourbon launch | Positive | +1.9% | Yellowstone announced Recollection Bourbon, an 8-year 110-proof release at $69.99. |
Recent branded-spirit product launches have often seen flat-to-negative next-day moves, while the weak 2025 results coincided with a sharp decline.
Over the past month, MGPI has focused on branded spirits innovation, including new Yellowstone, Remus, and El Mayor formats and releases, typically priced around $69.99. Despite these positive brand developments, shares sold off sharply after Q4/FY 2025 results showed revenue and EBITDA declines and a large non-cash impairment, and the stock now trades at its 52-week low. Today’s Remus Distiller’s Vault barrel program continues the premiumization and limited-release strategy seen in prior news.
Market Pulse Summary
This announcement highlights MGPI’s continued focus on premium and experiential offerings, with the Remus Distiller’s Vault program offering 7-, 9-, and 11-year barrels at a minimum $69.99 per 700mL. It follows several recent brand launches across the portfolio. Investors may monitor how such higher-end, limited programs contribute to mix, pricing power, and brand equity in the wake of softer 2025 financial results and the stock’s positioning at its 52-week low.
Key Terms
mash bill technical
proof technical
AI-generated analysis. Not financial advice.
Accounts and bourbon groups can select rare barrels in person from the master distiller's private collection
Stirsman set aside some of Ross and Squibb's most interesting and unique barrels for the Remus Distiller's Vault Single Barrel program. The limited selection of barrels is reserved for those who want to go behind the scenes at Ross & Squibb for the ultimate experience to hand-select the perfect bourbon alongside Stirsman.
"Distiller's Vault takes the barrel pick process to a much more personal level than we've done before," said Stirsman. "It's a chance for accounts to get a rare behind-the-scenes experience and select some really unique barrels."
Customers will choose from three different options:
11-Year Bourbon with a mash bill of
- Available in 115.2 proof (
57.6% ABV) and 116.8 proof (58.4% ABV) varieties, with a minimum suggested retail price of per 700mL bottle$69.99
9-Year Bourbon with a mash bill of
- Available in 115.5 proof (
57.75% ABV) and 116.7 proof (58.35% ABV) varieties, with a minimum suggested retail price of per 700mL bottle$69.99
7-Year Bourbon with a mash bill of
- Available at 115.2 proof (
57.6% ABV), with a minimum suggested retail price of per 700mL bottle$69.99
Once bottled, Remus Distiller's Vault is presented in an elegant bottle featuring vertical fluting detail. The distinctive red and gold label displays the age statement below the "Selected By" account name, which is flanked by the proof and ABV details on either side.
Accounts and bourbon groups can start their request by contacting the Remus Bourbon Barrel Team through the online Remus Distiller's Vault barrel selection portal at SignatureSelection.Luxco.com/Brands/Remus. If an in-person distillery visit is not an option for an account, Stirsman may be able to arrange an account visit. To learn more about Remus Bourbon, visit RemusBourbon.com and follow @remusbourbon on Instagram, Facebook and TikTok.
About Luxco
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Media Contact:
Patrick Barry (314)540-3865
Patrick@Byrnepr.net
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SOURCE Ross & Squibb Distillery
FAQ
What is the Remus Distiller's Vault program from Remus Bourbon (MGPI) announced March 18, 2026?
Which barrel ages and proofs are available in the Remus Distiller's Vault program (MGPI)?
What are the mash bills and suggested retail price for Remus Distiller's Vault bottles (MGPI)?
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