El Mayor Tequila rolls out 375mL sizes of its core expressions

El Mayor Tequila (MGPI) is launching new 375mL sizes of its Blanco and Reposado expressions beginning March 2026, with a minimum suggested retail price of $14.99.

Rhea-AI Summary

El Mayor Tequila (MGPI) is launching new 375mL sizes of its Blanco and Reposado expressions beginning March 2026, with a minimum suggested retail price of $14.99.

The brand also introduced a spring Cocktail Courier kit priced at $89.99 featuring a 375mL Reposado and ingredients for two cocktails. El Mayor highlights production at Destiladora Gonzalez Lux and recent 2025 award wins.

Argus Mar 17 session

-0.69% close to close Open Argus

Details

News Market Reaction – MGPI

In the Mar 17 session, MGPI declined 0.69%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights MGPI’s continued push in branded spirits, adding 375mL El Mayor Blanco ...

Analysis

This announcement highlights MGPI’s continued push in branded spirits, adding 375mL El Mayor Blanco and Reposado formats at $14.99 and an $89.99 cocktail kit to tap different usage occasions. It follows a series of bourbon launches but comes after FY 2025 results showed weaker sales and EBITDA. Investors may watch how these format extensions and award recognition for El Mayor translate into branded growth against a stock trading well below its 52-week high.

Key Figures

375mL Blanco/Reposado price: $14.99 Cocktail kit price: $89.99 New bottle size: 375mL +4 more

375mL Blanco/Reposado price

$14.99

Minimum suggested retail price for new 375mL Blanco and Reposado sizes

Cocktail kit price

$89.99

Price of Cocktail Courier kit featuring 375mL El Mayor Reposado

New bottle size

375mL

Smaller format for El Mayor Blanco and Reposado expressions

Large bottle size

1.75L

Previously introduced larger El Mayor tequila format

Reposado aging

Minimum nine months

Time El Mayor Reposado rests in American white oak barrels

Agave content

100% Blue Weber Agave

Estate-grown agave used for El Mayor Tequila production

Top 10 recognition

Top 10

Reposado ranked among top 10 tequilas at 2025 IWSC

Historical Context

5 past events · Latest: Mar 10

5 events

1. Mar 10

   Whiskey launch

   24h Move

   -0.4%

   Launch of limited Master Distiller Experimental Series No. 2 wheat whiskey.

2. Feb 25

   Earnings results

   24h Move

   -21.2%

   Full-year 2025 sales and EBITDA declines with significant impairment and net loss.

3. Feb 25

   Dividend declaration

   24h Move

   -21.2%

   Routine $0.12 quarterly dividend alongside broader earnings-related share move.

4. Feb 24

   Bourbon release

   24h Move

   +1.9%

   Nationwide launch of Yellowstone Recollection Bourbon in premium decanter format.

5. Feb 17

   Promotional release

   24h Move

   -0.2%

   Rebel Bourbon single-barrel release tied to Kyle Busch and racing promotions.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

reposado, blue weber agave, american white oak barrels

3 terms

reposado technical

"El Mayor Tequila – the celebrated premium tequila from the Gonzalez family – is offering new 375mL sizes of its award-winning Blanco and Reposado expressions"

Reposado is a category of tequila that has been aged in wooden barrels for a short period—longer than unaged blanco but shorter than fully aged (añejo)—which softens and adds wood-derived flavors. For investors, the reposado label signals product positioning and price tier, affects production time, inventory needs and potential margins, and can influence brand perception and competitive pricing much like a restaurant offering a mid-range wine versus a basic or premium option.

blue weber agave technical

"El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley and highlands area of Jalisco, Mexico."

A blue Weber agave is a slow-growing, spiky plant used primarily as the raw material for making tequila and agave sweeteners; think of it as the apple for cider makers but for certain distilled spirits. For investors, its importance lies in supply and crop health: harvest yields, planting cycles and disease or weather damage can directly affect production costs, product availability and therefore the revenue and margins of companies that rely on it.

american white oak barrels technical

"Reposado is a bright, golden tequila that was rested in American white oak barrels for a minimum of nine months"

Oak staves from the American white oak tree shaped into wooden barrels used to age whiskey, bourbon, wine and some other spirits; the wood adds flavors, color and texture while letting tiny amounts of air interact with the liquid over months or years. For investors, these barrels matter because they drive product quality, long production cycles and recurring costs—like a slow cooker that shapes the final taste—so barrel supply, price and inventory levels can directly affect a company’s revenue timing and margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The award-winning tequila also will offer a Cocktail Courier springtime kit featuring its 375mL Reposado

ST. LOUIS, March 17, 2026 /PRNewswire/ -- El Mayor Tequila – the celebrated premium tequila from the Gonzalez family – is offering new 375mL sizes of its award-winning Blanco and Reposado expressions to better meet consumers' usage needs and preferences. Beginning this month, the 375mL sizes of El Mayor Blanco and El Mayor Reposado will be available at a minimum suggested retail price of $14.99. To usher in springtime cocktail season, El Mayor and Cocktail Courier also are introducing a $89.99 cocktail kit which features a 375mL bottle of El Mayor Reposado along with ingredients for a Tequila Sunrise Spritz and Paloma Fresca.

"We know people want great tequila that fits their lifestyle and their budget," said El Mayor Brand Manager Kayleigh Longo. "Offering a smaller size like our 375mL makes it easier to discover something new, whether you're attending a party or mixing a simple cocktail at home. After introducing our 1.75L last year, we're excited to deliver more ways to enjoy El Mayor, no matter the time or place." 

Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley and highlands area of Jalisco, Mexico. El Mayor Tequila Blanco is an unaged, crystal clear tequila that offers a crisp, light body, with a hint of floral and pepper. El Mayor Tequila Reposado is a bright, golden tequila that was rested in American white oak barrels for a minimum of nine months and delivers hints of fruit flavors with vanilla and spice.

El Mayor Tequila Blanco earned gold medals at the 2025 ASCOT awards, the 2025 San Francisco World Spirits Competition and the 2025 SIP awards; and El Mayor Tequila Reposado was awarded a gold medal at the 2025 ASCOT awards and a platinum medal at the 2025 SIP awards. In addition, El Mayor Tequila Reposado was recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition (IWSC).

For recipes and more information about El Mayor Tequila, or to find a retailer, visit elmayor.com and follow @elmayortequila on Facebook, Instagram and TikTok.

About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, award-winning premium El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the Gonzalez family's more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, Cristalino and Café. Our expressions have earned prestigious industry acclaim including a platinum medal and Consumer's Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. To learn more, visit ElMayor.com and follow on Facebook, Instagram and TikTok. 

About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit Luxco.com.

CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net

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SOURCE El Mayor Tequila

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What new products did El Mayor Tequila (MGPI) announce on March 17, 2026?

El Mayor announced new 375mL bottles of its Blanco and Reposado expressions, priced at a minimum of $14.99. According to El Mayor, the smaller format is aimed at consumer convenience and discovery ahead of spring cocktail season.

How much does the El Mayor x Cocktail Courier 375mL cocktail kit cost, and what does it include?

The spring cocktail kit is offered at $89.99 and includes a 375mL bottle of El Mayor Reposado plus ingredients for a Tequila Sunrise Spritz and Paloma Fresca. According to El Mayor, the kit is timed for springtime cocktail occasions.

What awards has El Mayor Tequila highlighted in the March 2026 announcement?

El Mayor Blanco and Reposado earned multiple 2025 awards, including gold and platinum medals at ASCOT, SF World Spirits, SIP, and IWSC recognition. According to El Mayor, these awards underscore the brand's quality and industry recognition.

Where is El Mayor Tequila produced and what are its agave sourcing details mentioned March 17, 2026?

El Mayor is distilled at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave from Jalisco valley and highlands. According to El Mayor, this estate sourcing supports consistent flavor across expressions.

How long was El Mayor Reposado aged and how is that described in the March 2026 release?

El Mayor Reposado was rested in American white oak barrels for a minimum of nine months, producing fruit, vanilla and spice notes. According to El Mayor, the nine-month rest delivers its bright, golden character and flavor profile.