Yellowstone Revives Its Back Bar Bottle with Recollection Bourbon
Rhea-AI Summary
Yellowstone Bourbon (NASDAQ:MGPI) announced Yellowstone Recollection Bourbon, an 8-year-old, non-chill filtered bourbon bottled at 110 proof and presented in an ornate decanter inspired by the brand's historic back bar bottles. The 700ml launches nationwide this month with a suggested retail price of $69.99.
Seventh-generation Master Distiller Stephen Beam led the release, which emphasizes heritage design and classic Kentucky tasting notes of vanilla, dark cherry, caramel, and warm spice.
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Key Figures
Market Reality Check
Peers on Argus
MGPI fell 2.28% while peers were mixed: CASK up 11.11%, WVVIP up 3.34%, SNDL down 4.49%, SBEV down 2.35%, STKL down 0.31%. The pattern points to stock-specific factors rather than a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 17 | Product launch | Positive | -0.2% | Limited-edition Rebel Single Barrel bourbon tied to Kyle Busch promotion. |
| Feb 11 | Earnings schedule | Neutral | -0.3% | Announcement of Q4 and full-year 2025 earnings release and webcast date. |
| Jan 13 | Product relaunch | Positive | -1.5% | Return of Rebel Root Beer Whiskey with nationwide rollout and activations. |
| Dec 16 | Board change | Neutral | -2.3% | Retirement of long-serving director and CEO’s appointment to the board. |
| Oct 29 | Exec appointments | Positive | +4.3% | New CMO and SVP, Operations added to executive leadership team. |
Recent product and branding news has often coincided with flat-to-negative next-day moves, while leadership and executive updates have seen more mixed reactions.
Over the past few months, MGPI has issued a series of brand and corporate updates, including Rebel product launches on Jan 13, 2026 and Feb 17, 2026, which saw modest share declines despite consumer-oriented news. Corporate actions such as leadership changes on Dec 16, 2025 and new executive appointments on Oct 29, 2025 produced more varied price reactions, including a 4.31% gain after the CMO and SVP, Operations appointments. Today’s Yellowstone Recollection Bourbon launch fits the pattern of brand-building announcements within the spirits portfolio.
Market Pulse Summary
This announcement highlights MGPI’s continued emphasis on premium, story-driven spirits with Yellowstone Recollection Bourbon, an 8-year, 110-proof release at a suggested price of $69.99 per 700ml bottle. In recent months the company has paired brand innovation with leadership and board changes, against a backdrop of weaker Q3 2025 results. Investors may watch future earnings for evidence that expanded premium offerings are translating into improved category mix and profitability.
Key Terms
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AI-generated analysis. Not financial advice.
The legacy American whiskey brand blends a historic design with a contemporary expression
Non-chill filtered and bottled at 110 proof, Yellowstone Recollection Bourbon is crafted by seventh-generation Master Distiller Stephen Beam and aged eight years to deliver a bold yet balanced liquid. Drawing from the brand's earliest visual identity, the bourbon is presented in an ornate decanter that pays homage to Yellowstone's once hand-painted bottles. Featuring the iconic Yellowstone Lower Falls and classic embossing, the design reflects the brand's roots as the "Greatest American Whiskey" named for the national park, while celebrating the dedication to craftsmanship that has sustained the distillery for centuries.
"When I brought Yellowstone to Limestone Branch in 2015, it wasn't just about reviving a name, it was about honoring the people who gave this bourbon its meaning," said Stephen Beam, Master Distiller at Limestone Branch Distillery. "Our bottles have always drawn inspiration from the spirit and natural beauty of
Yellowstone Recollection Bourbon opens with classic
Yellowstone Recollection Bourbon will be available at select retailers nationwide starting this month at a suggested retail price of
About Yellowstone Bourbon:
Founded by distiller Joseph Bernard Dant, Yellowstone Bourbon was named after the world's first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the historic Dant and Beam distilling families – founded
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SOURCE Yellowstone Bourbon