Rebel Bourbon brings back Rebel Root Beer
Rhea-AI Summary
Rebel Bourbon (NASDAQ:MGPI) announced the return of Rebel Root Beer Whiskey, a root beer–infused wheated bourbon, effective Jan. 2026. The spirit is bottled at 70 proof (35% ABV) and will be available nationwide this month with a minimum suggested retail price of $19.99 per 750mL and $0.99 per 50mL. The product highlights aromas of sassafras and vanilla and flavor notes of licorice, molasses, caramel and honey with a spicy sassafras finish. Packaging features a frothy root beer mug and bourbon barrel illustration. On-premise activations planned include branded merchandise and chilled shot-machine pours, and a product locator is available to find local retailers.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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News Market Reaction – MGPI
On the day this news was published, MGPI declined 1.52%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Dec 16 | Board transition | Neutral | -2.3% | Director retirement and CEO added to the board. |
| Oct 29 | Leadership changes | Positive | +4.3% | New CMO and SVP Operations joined executive leadership. |
| Oct 29 | Earnings update | Neutral | +4.3% | Q3 2025 results and full-year guidance update released. |
| Oct 29 | Dividend declaration | Positive | +4.3% | Company declared a $0.12 quarterly cash dividend. |
| Oct 28 | Product launch | Positive | +0.5% | Return of Remus Gatsby Reserve 15-Year Bourbon announced. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent history shows MGPI often trading higher on operational, product, and capital return news, with no clear pattern of selling into positive announcements.
Over the last six months, MGPI’s news flow has centered on portfolio development, leadership changes, and financial updates. Product launches like the Remus Gatsby Reserve bourbon on Oct 28, 2025 and today’s Rebel Root Beer release extend its branded spirits strategy. Corporate actions included executive appointments on Oct 29, 2025 and a board transition in mid-December. Financially, Q3 2025 results and an updated dividend of $0.12 per share were disclosed in late October, tying brand activity to ongoing earnings and capital return.
Regulatory & Risk Context
Key Terms
proof technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Popular root beer whiskey infused with natural flavors makes a comeback
Rebel Root Beer Whiskey features aromas of classic sassafras and vanilla coupled with aged bourbon whiskey. Its taste profile includes classic sharp root beer flavors of sassafras, vanilla, licorice and molasses plus bourbon whiskey and caramel and honey notes, and a lingering sweetness and spicy sassafras finish.
"We listened to the real trailblazing rebels out there, and brought back Rebel Root Beer," said Philip Lux, Rebel Bourbon brand manager. "It's available in a variety of size options for enjoying neat, chilled, in cola cocktails and more. Rebel Root Beer is fun and tasty, but doesn't have any rules – on purpose."
Rebel Root Beer's distinctive label features an eye-catching illustration of a frothy mug of root beer paired with a bourbon barrel. On-premise consumer activation plans include merchandise giveaways such as stickers, coasters, t-shirts and hats with unmistakable "Shoot the Root" branding and shot machines to serve chilled pours of Rebel Root Beer Whiskey.
The Rebel Bourbon product locator can be used to find Rebel Root Beer at local retailers.
About Rebel Bourbon
Distilled in
About Luxco
Founded in
CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
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SOURCE Rebel Bourbon