Rebel Bourbon rolls out Rebel Kentucky Straight Bourbon Whiskey Single Barrel 2026 Selected By Kyle Busch
Rebel Bourbon (MGPI) launches the Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch, a limited-edition 108 proof (54% ABV) bottling aged four years.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Rebel Bourbon (MGPI) launches the Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch, a limited-edition 108 proof (54% ABV) bottling aged four years. Available nationwide this month at a suggested retail price of $39.99 per 750mL with unique barrel details on each label.
The release ties to Richard Childress Racing and includes planned bottle signings and select race appearances in 2026.
Details
News Market Reaction – MGPI
On Feb 17, the day this news came out, MGPI closed 0.16% below the previous close.
Data tracked by StockTitan Argus for the Feb 17 session.
Key Figures
- Bottling strength
- 108 proof
- Rebel Kyle Busch 108 Single Barrel
- Alcohol content
- 54% ABV
- Rebel Kyle Busch 108 Single Barrel
- Aging period
- 4 years
- Rebel Kyle Busch 108 Single Barrel
- MSRP per bottle
- $39.99
- Minimum suggested retail price per 750mL
- Bottle size
- 750mL
- Standard bottle size for this edition
Historical Context
-
Set timing for Q4 and full-year 2025 earnings release and webcast.
-
Announced nationwide return of Rebel Root Beer Whiskey at value price points.
-
Long-time director retired; CEO Julie Francis joined the board.
-
Named new CMO and SVP Operations to strengthen brand and operations.
-
Reported softer Q3 but raised 2025 guidance for EBITDA, sales, and EPS.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The Official Bourbon of Richard Childress Racing launches annual limited-edition release for a second year with every barrel hand-picked by Busch
Handcrafted according to Rebel's original time-honored wheated recipe since 1849, Rebel Kyle Busch 108 Single Barrel is aged for a full four years to ensure robust flavor and a velvety smooth finish with a hint of spice. The special edition ships this month and will be available nationwide at a minimum suggested retail price of
"Kyle and the RCR team stand out as real rebels, doing things their own way with a defiant attitude to drive to win, and that lifestyle is what Rebel Bourbon is all about," said Philip Lux, Rebel Bourbon brand manager. "Every bottle of our new Rebel Single Barrel is a one-of-a-kind, made in tribute to that rebel spirit in Kyle and all of us."
Bottled in the signature Rebel Bourbon bottle featuring Lux Row Distillers embossing, Rebel Kyle Busch 108 Single Barrel features a distinctive gold label with a checkered flag pattern underneath bold RCR branding and the No. 8 graphic along with Busch's signature. Each label also displays the bottle's unique barrel details including the number and fill date.
"For the third year now I'm proud to race with the Rebel brand, and having the opportunity to create another run of KB 108 with Rebel's John Rempe has been a total thrill," said Busch. "I'm proud to have my name and the No. 8 on every bottle and I think fans are really going to enjoy it."
Rebel Bourbon plans to host bottle signings with Busch and Rempe in key race markets throughout the 2026 NASCAR season. Busch will be behind the wheel of the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races including the DuraMAX Grand Prix March 1 in
About Rebel Bourbon
Distilled in
About Luxco
Founded in
About Richard Childress Racing
Richard Childress Racing is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 17 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2026 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR O'Reilly Auto Parts Series program with defending series champion Jesse Love (No. 2 Chevrolet) and 2023 regular season champion Austin Hill (No. 21 Chevrolet).
CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
View original content to download multimedia:https://www.prnewswire.com/news-releases/rebel-bourbon-rolls-out-rebel-kentucky-straight-bourbon-whiskey-single-barrel-2026-selected-by-kyle-busch-302689665.html
SOURCE Rebel Bourbon
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.