Wix Introduces a New Way to Create with its Super Bowl Teaser
Rhea-AI Summary
Wix (Nasdaq: WIX) unveiled the creative behind its Super Bowl LX commercial to showcase Wix Harmony, a new flagship web creation platform combining AI-powered creation, vibe coding, full visual editing, customization, and professional infrastructure.
The spot follows a business owner moving from idea to finished online presence, positioning AI as a partner that accelerates creation while keeping humans in control.
Positive
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Negative
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Market Reality Check
Peers on Argus
WIX is up 5.78% while close peers like DBX (-1.28%), DOX (-0.82%), GTLB (-2.35%) and FOUR (-2.58%) are down, indicating a company-specific move rather than a software-wide rally.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 22 | Super Bowl campaign | Positive | +6.0% | Announced return to Super Bowl LX to showcase Wix Harmony vision. |
| Jan 21 | AI platform launch | Positive | +4.6% | Introduced Wix Harmony AI builder combining vibe coding and visual editing. |
| Dec 16 | Payments expansion | Positive | +4.3% | Expanded Wix Payments in Europe with Stripe and new local methods. |
| Dec 11 | AI commerce partnership | Positive | -2.3% | Stripe Agentic Commerce Suite integration for multi‑agent selling. |
| Nov 19 | Q3 2025 earnings | Positive | -19.9% | Reported double‑digit growth and raised full‑year bookings and revenue. |
Recent AI/Harmony and Super Bowl-related announcements have often seen positive price reactions, though there are notable divergences where positive operational news, including earnings, coincided with selloffs.
Over the past months, Wix has focused on AI-driven web creation and ecosystem expansion. The launch of Wix Harmony and its Super Bowl LX presence both saw positive next-day moves, suggesting investor interest in the AI‑plus‑human creation narrative. Partnerships with Stripe expanded payments coverage in 11 countries and introduced an agentic commerce integration, with mixed price responses. Q3 2025-11-19 earnings showed double‑digit growth and higher guidance but were followed by a sharp decline, showing that strong fundamentals have not always translated into immediate price strength.
Market Pulse Summary
This announcement extends Wix’s recent focus on Wix Harmony and its Super Bowl LX presence, emphasizing an AI‑supported but human‑led creation workflow. Historically, Harmony launches, Super Bowl plans, and payments expansions have often been followed by noticeable price moves, while even strong Q3 2025 earnings saw a sharp decline. Investors may watch how effectively this global branding push translates into user growth, monetization across payments and commerce, and progress relative to prior AI and partnership milestones.
AI-generated analysis. Not financial advice.
The ad captures a creative journey with Wix Harmony that moves naturally from inspiration to execution
NEW YORK – Wix.com Ltd. (Nasdaq: WIX), a leading global platform for creating, managing and growing a complete digital presence, today unveiled the creative behind its Super Bowl LX commercial, following the launch of Wix Harmony, its new flagship web creation platform.
At the heart of the campaign is Wix Harmony’s hybrid creation experience, which combines AI-powered creation and vibe coding with full visual editing, customization, and the professional infrastructure needed to grow. The campaign brings to life a simple but powerful idea, creation can be natural and limitless.
Centered on a conversation with Wix Harmony, the spot follows a business owner as she moves from an idea to a real, professional online presence. AI is a partner, helping ideas take shape faster while leaving every creative decision firmly in human hands.
“This campaign is about showing what’s possible when creation works the way people actually think and build,” said Omer Shai, CMO at Wix. “Wix Harmony represents a new chapter for the web, one where AI and vibe coding supports the process and humans stay in charge. Bringing that story to this stage lets us show, at global scale, how ideas turn into real businesses when technology and creativity move in harmony.”
About Wix
Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more with industry-leading infrastructure, performance, and security. The platform combines advanced AI, flexible web design, domains, hosting, templates and robust business and commerce solutions to help users build stronger brands, connect with their audiences, and scale their businesses online. Wix is shaping the future of how digital experiences are built with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
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FAQ
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