Wix and Intuit Deepen Partnership to Unlock Growth Opportunities for Small Businesses

Rhea-AI Summary

Wix (NASDAQ: WIX) and Intuit (NASDAQ: INTU) expanded a partnership to integrate QuickBooks Online with Wix, enabling unified sales, finance, and operations alongside web and eCommerce sites.

The integration offers millions of Wix users deeper insights into profitability, cash flow, estimated tax liabilities, AI-powered accounting automation, and prefilled website creation for QuickBooks customers.

Positive

• Integration available to millions of Wix users
• Deeper financial insights into profitability, cash flow, and estimated tax liabilities
• AI-powered automation for accounting operations via QuickBooks
• Prefilled website creation for QuickBooks customers using Wix

Negative

• None.

Market Reality Check

Price: $68.07 Vol: Volume 1,754,437 vs 20-da...

normal vol

$68.07 Last Close

Volume Volume 1,754,437 vs 20-day average 2,308,101 (relative volume 0.76x). normal

Technical Price 69.23 is trading below 200-day MA at 133.7, near 52-week low of 67.66 and 71.12% below 52-week high of 239.7258.

Peers on Argus

WIX is down 2.42% while close peers are mixed: DBX +0.82%, DOX +1.69%, KVYO -1.1...

WIX is down 2.42% while close peers are mixed: DBX +0.82%, DOX +1.69%, KVYO -1.12%, GTLB -1.5%, FOUR -0.34%. No sector-wide momentum detected and no peers flagged in the momentum scanner, indicating a stock-specific reaction to the Wix–Intuit partnership headline.

Previous Partnership Reports

5 past events · Latest: Dec 16 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 16	Payments expansion partnership	Positive	+4.3%	Expanded Wix Payments coverage in Europe via Stripe with 11 local options.
Dec 11	AI commerce integration	Positive	-2.3%	Integrated Stripe’s Agentic Commerce Suite for AI‑agent sales channels.
Oct 29	PayPal agentic commerce	Positive	-3.4%	Strategic PayPal collaboration for AI‑powered discovery and checkout.
Jul 08	Monotype font partnership	Positive	-1.2%	Font library expansion via Monotype to enhance typography options.
Jul 02	Alibaba.com SME partnership	Positive	+2.2%	Strategic partnership with Alibaba.com to boost SME global trade.

Pattern Detected

Partnership announcements have produced mixed short-term reactions, with both gains and declines around generally positive strategic news and a slightly negative average move of -0.07% over the last five tagged events.

Recent Company History

Recent history for WIX partnership news shows recurring integrations with major platforms. In Jul 2025, Wix expanded its font library with Monotype, followed by a strategic SME-focused partnership with Alibaba.com on Jul 2, 2025. Later in Oct–Dec 2025, Wix announced multiple commerce and payments collaborations with PayPal and Stripe, including expanding local payment options across 11 European countries. Price reactions to these generally positive partnerships have been inconsistent, providing context for today’s Intuit collaboration.

Historical Comparison

-0.1% avg move · In the past 12 months, WIX logged 5 partnership headlines with an average move of -0.07%. Today’s -2...

partnership

-0.1%

Average Historical Move partnership

In the past 12 months, WIX logged 5 partnership headlines with an average move of -0.07%. Today’s -2.42% reaction to the Intuit expansion sits on the weaker side of prior same‑tag outcomes.

Partnerships have progressed from design (Monotype) to global commerce (Alibaba.com) and payments/AI commerce (PayPal, Stripe), now extending into deeper financial operations integration via Intuit QuickBooks.

Market Pulse Summary

This announcement deepens Wix’s integration with Intuit QuickBooks, tying website creation, eCommerc...

Analysis

This announcement deepens Wix’s integration with Intuit QuickBooks, tying website creation, eCommerce, and financial management into a single workflow for small businesses. Historically, Wix partnership headlines have produced mixed short-term stock moves, with an average reaction of -0.07%. Investors may focus on adoption trends, cross‑sell between Wix and QuickBooks users, and how this integration influences future earnings updates and platform engagement metrics.

Key Terms

quickbooks online, crm, ai-powered tools, ai agents, +2 more

6 terms

quickbooks online financial

"By integrating QuickBooks Online, millions of Wix users can now gain deeper insights"

QuickBooks Online is cloud-based accounting software that lets small and mid-sized businesses record sales, track expenses, manage invoices and payroll, and view financial summaries from any device — think of it as a digital ledger plus a simple financial dashboard. Investors care because widespread use signals steady subscription revenue, customer retention, and data-driven insights into small-business health; adoption trends and pricing power can meaningfully affect a software provider’s recurring revenue and growth outlook.

crm technical

"Wix users can already connect their CRM data with Intuit Mailchimp, bolstering"

Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

ai-powered tools technical

"accessing the unified suite of AI-powered tools integrated into QuickBooks that"

AI-powered tools are software and systems that use artificial intelligence to analyze data, make predictions, automate routine tasks, or assist human decision-making — like a smart assistant that sifts through large amounts of information and suggests actions. Investors care because these tools can lower costs, speed up operations, and create new revenue opportunities, while also introducing risks around accuracy, regulation, and competitive shifts that can affect a company's value.

ai agents technical

"QuickBooks customers benefit from Wix’s user-friendly tools, AI agents, built-in features"

AI agents are computer programs designed to perform tasks or make decisions automatically, often by learning from data and adapting to new information. They act like virtual assistants or robots that can handle complex activities without human intervention, which can help businesses and individuals save time and improve efficiency. For investors, AI agents matter because they can enhance decision-making and automate processes that influence markets and financial outcomes.

seo technical

"AI agents, built-in features for SEO and mobile optimization, and more as they create"

Search engine optimization (SEO) is the set of practices used to make online content show up higher in search results, like tuning a store’s sign and product displays so more people find it when they walk by. For investors, SEO matters because better visibility typically drives more traffic, customers and sales while reducing the cost of paid marketing, which can affect revenue growth, profitability and perceived market reach.

ecommerce technical

"operations right alongside their web and eCommerce sites NEW YORK - Today Wix.com"

Ecommerce is the buying and selling of goods and services over the internet, using websites, apps or online marketplaces and the digital tools that handle payment and delivery—think of it as a virtual shopping mall. For investors, ecommerce matters because it shapes how companies grow revenue, reach customers and control costs: strong online sales and efficient delivery can boost profits and scalability, while weak user engagement, high logistics expenses or fierce competition can hurt valuations and cash flow.

AI-generated analysis. Not financial advice.

The integration brings Intuit QuickBooks and Wix users a unified way to streamline their business sales, finances, and operations right alongside their web and eCommerce sites

NEW YORK - Today Wix.com Ltd. (NASDAQ: WIX), a leading global platform for creating, managing, and growing a complete digital presence, and Intuit Inc. (NASDAQ: INTU), the global financial technology platform that makes  Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, announced an expanded partnership that delivers a more powerful, connected experience to help small businesses have greater command of their financial operations and online presence. 

Wix users can now tap into the power of QuickBooks® on the Intuit platform, helping businesses run and grow more seamlessly. 

By integrating QuickBooks Online, millions of Wix users can now gain deeper insights into their profitability, cash flow, and estimated tax liabilities to drive their growth and success. Users can also benefit from the automation of their accounting operations, accessing the unified suite of AI-powered tools integrated into QuickBooks that address essential business needs, from managing finances to optimizing online sales, all while reducing administrative burdens. Wix users can already connect their CRM data with Intuit Mailchimp, bolstering their marketing capabilities to drive more customer engagement and increase sales growth.  

QuickBooks enables customers to launch tailored Wix websites with business information already in place. 

Intuit’s platform enables QuickBooks customers to seamlessly extend their business online through Wix’s AI-powered, contextually-aware website creation experience that feels native to their existing workflow. QuickBooks customers  benefit from Wix’s user-friendly tools, AI agents, built-in features for SEO and mobile optimization,  and more as they create and manage their sites from within QuickBooks. With Wix, businesses can unlock growth, streamline daily operations, and stay focused on what they do best while maintaining their trusted financial management foundation.

"Wix and QuickBooks are intrinsically complementary, and by joining forces, we can provide immense value and deliver a comprehensive end-to-end business solution for our shared users,” said Ilan Shaki, GM of Channels at Wix. “We’re bringing together Intuit’s extensive QuickBooks SMB customer base and deep financial management expertise with Wix's industry-leading website creation and eCommerce capabilities, co-creating an experience that delivers unprecedented value to mutual and future users. This partnership reflects our shared vision of simplifying business management for users worldwide.” 

“This partnership delivers on Intuit and Wix’s shared mission to fuel business success,” said Joshua Hofmann, VP Global Partner Ecosystems, Intuit QuickBooks. “The combined power of Wix’s website builder platform with QuickBooks AI-powered financial management tools will help businesses be more productive with streamlined workflows and have access to data-driven insights that lead to better business decisions that drive overall growth.” 

About Wix.com Ltd.

Wix is a leading global platform for creating, managing, and growing a complete digital presence. Founded in 2006, Wix empowers millions of users, including self-creators, agencies, enterprises and more with industry-leading infrastructure, performance, and security. The platform combines advanced AI, flexible web design, domains, hosting, templates and robust business and commerce solutions to help users build stronger brands, connect with their audiences, and scale their businesses online. Wix is shaping the future of how digital experiences are built with its intuitive AI-powered website builder and no-code application creation through Base44, making sophisticated creation accessible.

For more about Wix, please visit our Press Room
Media Relations Contact:  PR@wix.com  

About Intuit:

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, Mailchimp and Intuit Enterprise Suite, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing or investment decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.

FAQ

What does the Wix and Intuit partnership mean for WIX users on February 17, 2026?

Wix users can access QuickBooks Online features directly, improving financial and operational workflows. According to Wix, the integration gives users deeper insights into profitability, cash flow, and estimated tax liabilities while automating accounting tasks and connecting CRM and marketing tools.

How will QuickBooks integration affect Wix eCommerce sellers (WIX)?

QuickBooks integration centralizes sales and accounting data to streamline eCommerce operations for Wix sellers. According to Intuit, sellers gain unified workflows, AI-powered accounting automation, and clearer visibility into cash flow and tax estimates to help manage day-to-day finances.

Can QuickBooks customers create Wix websites with existing business data after the partnership?

Yes. QuickBooks customers can launch tailored Wix websites with business information already in place. According to Wix, this lets customers extend online presence via Wix’s AI website creation while keeping financial data native to their workflow in QuickBooks.

Does the expanded partnership integrate Mailchimp and CRM data with Wix for WIX users?

Wix users can connect CRM data with Intuit Mailchimp to boost marketing and engagement. According to Wix, the existing connection strengthens marketing capabilities to drive customer engagement and support sales growth alongside the QuickBooks integration.

What AI capabilities does the QuickBooks and Wix integration provide for small businesses?

The integration brings AI-powered tools to automate accounting and optimize online sales workflows. According to Intuit, QuickBooks supplies AI-driven features that reduce administrative burdens and offer data-driven insights to support better business decisions and growth.

How does the partnership aim to impact small business productivity for WIX and INTU customers?

The partnership seeks to streamline workflows and provide data-driven insights to improve productivity and decision-making. According to both companies, combining Wix website tools with QuickBooks financial management helps businesses focus on operations while maintaining trusted financial foundations.