Wix Partners with ActiveCampaign to Enhance Customer Engagement and Marketing Automation
Wix and ActiveCampaign have announced a strategic partnership to deliver an integrated solution for business website management and marketing automation. The collaboration combines Wix's website building platform with ActiveCampaign's marketing tools, enabling businesses to manage customer engagement more effectively.
Key features of the integration include:
- Seamless data synchronization between platforms
- Scalable marketing automation for personalized campaigns
- Centralized reporting for performance tracking
- Enhanced multi-location management for franchises
The partnership specifically targets businesses of all sizes, including multi-location brands and franchises, offering them a streamlined solution to manage their online presence and customer interactions. The integration allows businesses to track customer behaviors, automate marketing initiatives, and maintain brand consistency across multiple locations through ActiveCampaign HQ.
Wix e ActiveCampaign hanno annunciato una partnership strategica per offrire una soluzione integrata per la gestione dei siti web aziendali e l'automazione del marketing. La collaborazione unisce la piattaforma di creazione siti di Wix agli strumenti di marketing di ActiveCampaign, permettendo alle aziende di gestire in modo più efficace il coinvolgimento dei clienti.
Le caratteristiche principali dell'integrazione includono:
- Sincronizzazione dati fluida tra le piattaforme
- Automazione del marketing scalabile per campagne personalizzate
- Report centralizzati per il monitoraggio delle performance
- Gestione avanzata di più sedi per le franchigie
La partnership si rivolge a imprese di tutte le dimensioni, comprese le marche con più sedi e le franchigie, offrendo una soluzione semplificata per gestire la presenza online e le interazioni con i clienti. L'integrazione consente di monitorare i comportamenti dei clienti, automatizzare le iniziative di marketing e mantenere la coerenza del brand su più sedi tramite ActiveCampaign HQ.
Wix y ActiveCampaign han anunciado una alianza estratégica para ofrecer una solución integrada para la gestión de sitios web empresariales y la automatización del marketing. La colaboración combina la plataforma de creación de sitios de Wix con las herramientas de marketing de ActiveCampaign, permitiendo a las empresas gestionar el compromiso con sus clientes de manera más eficaz.
Las características clave de la integración incluyen:
- Sincronización de datos fluida entre plataformas
- Automatización de marketing escalable para campañas personalizadas
- Informes centralizados para el seguimiento del rendimiento
- Mejor gestión de múltiples ubicaciones para franquicias
La alianza está dirigida a empresas de todos los tamaños, incluidas marcas con múltiples ubicaciones y franquicias, ofreciéndoles una solución simplificada para gestionar su presencia en línea y las interacciones con los clientes. La integración permite rastrear el comportamiento de los clientes, automatizar iniciativas de marketing y mantener la coherencia de la marca en múltiples ubicaciones a través de ActiveCampaign HQ.
Wix와 ActiveCampaign이 비즈니스 웹사이트 관리와 마케팅 자동화를 위한 통합 솔루션 제공을 위해 전략적 파트너십을 발표했습니다. 이번 협업은 Wix의 웹사이트 구축 플랫폼과 ActiveCampaign의 마케팅 도구를 결합하여 기업이 고객 참여를 보다 효과적으로 관리할 수 있도록 지원합니다.
통합의 주요 기능은 다음과 같습니다:
- 플랫폼 간 원활한 데이터 동기화
- 개인화된 캠페인을 위한 확장 가능한 마케팅 자동화
- 성과 추적을 위한 중앙 집중식 보고
- 프랜차이즈를 위한 향상된 다중 지점 관리
이번 파트너십은 다중 지점 브랜드와 프랜차이즈를 포함한 모든 규모의 비즈니스를 대상으로 하며, 온라인 존재감과 고객 상호작용을 간소화된 솔루션으로 관리할 수 있게 합니다. 통합을 통해 기업은 고객 행동을 추적하고 마케팅 활동을 자동화하며 ActiveCampaign HQ를 통해 여러 지점에서 브랜드 일관성을 유지할 수 있습니다.
Wix et ActiveCampaign ont annoncé un partenariat stratégique visant à proposer une solution intégrée pour la gestion des sites web professionnels et l'automatisation marketing. Cette collaboration associe la plateforme de création de sites Wix aux outils marketing d'ActiveCampaign, permettant aux entreprises de mieux gérer l'engagement client.
Les principales fonctionnalités de cette intégration sont :
- Synchronisation fluide des données entre les plateformes
- Automatisation marketing évolutive pour des campagnes personnalisées
- Rapports centralisés pour le suivi des performances
- Gestion améliorée des multi-sites pour les franchises
Ce partenariat s'adresse aux entreprises de toutes tailles, y compris les marques multi-sites et les franchises, leur offrant une solution simplifiée pour gérer leur présence en ligne et leurs interactions clients. L'intégration permet de suivre les comportements clients, d'automatiser les initiatives marketing et de maintenir la cohérence de la marque sur plusieurs sites via ActiveCampaign HQ.
Wix und ActiveCampaign haben eine strategische Partnerschaft angekündigt, um eine integrierte Lösung für die Verwaltung von Unternehmenswebsites und Marketingautomatisierung bereitzustellen. Die Zusammenarbeit kombiniert die Website-Baukasten-Plattform von Wix mit den Marketing-Tools von ActiveCampaign, wodurch Unternehmen die Kundenbindung effektiver steuern können.
Die wichtigsten Funktionen der Integration umfassen:
- Nahtlose Datensynchronisation zwischen den Plattformen
- Skalierbare Marketingautomatisierung für personalisierte Kampagnen
- Zentralisierte Berichterstattung zur Leistungsüberwachung
- Verbesserte Verwaltung mehrerer Standorte für Franchise-Unternehmen
Die Partnerschaft richtet sich gezielt an Unternehmen jeder Größe, einschließlich Marken mit mehreren Standorten und Franchise-Unternehmen, und bietet ihnen eine optimierte Lösung zur Verwaltung ihrer Online-Präsenz und Kundeninteraktionen. Die Integration ermöglicht es Unternehmen, das Kundenverhalten zu verfolgen, Marketinginitiativen zu automatisieren und über ActiveCampaign HQ die Marken-Konsistenz an mehreren Standorten aufrechtzuerhalten.
- Strategic partnership with ActiveCampaign expands Wix's service offering in marketing automation
- Integration enables data-driven marketing and customer analytics, potentially increasing customer conversion rates
- New features allow Wix to target larger enterprise clients like multi-location businesses and franchises
- Solution streamlines operations by combining website management and marketing automation in one platform
- Partnership requires users to have separate ActiveCampaign subscription, potentially increasing customer costs
- Integration may face competition from all-in-one platforms that offer native marketing automation solutions
The partnership empowers businesses of all sizes, including multi-location brands and franchises, to streamline customer engagement, marketing automation, and website management in one seamless solution
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally1, today announced a partnership with ActiveCampaign, a leading marketing automation platform that helps small teams power big businesses in over 170 countries. This collaboration introduces an integrated solution for businesses of all sizes, franchises and multi-location businesses, to streamline their website and marketing technology stack, simplifying operations and enhancing customer engagement.
By combining Wix’s robust website management capabilities with ActiveCampaign’s advanced marketing automation platform, businesses can seamlessly oversee customer journeys from front-end website interactions to back-office operations. The integration enables effortless syncing of data between Wix websites and ActiveCampaign accounts——allowing for streamlined customer interactions, marketing campaigns and automations, and analytics. Key features include:
- Streamlined Data Integration: Data is seamlessly synched across both platforms, enabling business to better manage customer interactions and marketing efforts.
- Scalable Marketing Automation: Businesses can effortlessly create, distribute, and automate highly personalized marketing campaigns By leveraging customer insights—such as form submissions, product purchases, and other behaviors tracked on Wix sites and landing pages—businesses can seamlessly launch targeted, data-driven marketing initiatives.
- Comprehensive Centralized Reporting: Businesses have a holistic view of performance across their entire network, providing insights into customer engagement, sales conversions, and the effectiveness of marketing campaigns.
- Enhanced Multi-Location Management: Franchises and multi-location businesses can efficiently manage marketing automation, customer engagement, and website operations across multiple brands and locations using ActiveCampaign HQ. This centralized platform allows businesses to maintain brand consistency at both corporate and local levels.
“Whether managing a single site or hundreds of locations, Wix and ActiveCampaign provide an intuitive, scalable solution that simplifies workflows and businesses to focus on growth,” said David Schwartz, VP of Product at Wix. “With this partnership, businesses can qualify and nurture leads seamlessly, personalize sales and marketing efforts using engagement metrics, and enhance operational efficiency by automating repetitive tasks. This solution will ultimately empower businesses of all sizes to manage their brand holistically—driving growth, profitability, and customer loyalty.”
“Today’s businesses need streamlined solutions that enable them to scale without adding complexity,” said Shay Howe, Chief Strategy Officer at ActiveCampaign. “By combining Wix’s powerful website platform with ActiveCampaign’s marketing automation, we’re giving businesses of all sizes—especially franchises and multi-location brands—the tools they need to personalize customer experiences, automate engagement, and drive measurable growth.”
The integration is available for Wix users with an ActiveCampaign account.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H1 2024.
About ActiveCampaign
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
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