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Introducing the Wix Model Context Protocol (MCP) Server for Seamless AI-Driven Web App Development

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Wix (NASDAQ: WIX) has launched the Model Context Protocol (MCP) Server, a groundbreaking tool that enables users to build and manage Wix-based business solutions using natural language prompts and AI coding assistants. The MCP Server integrates with AI tools like Claude, Cursor, and Windsurf, providing access to Wix's comprehensive business functionalities including inventory management, staff scheduling, secure checkouts, ticketing, and CMS capabilities.

The platform serves as a bridge between MCP-compatible AI clients and Wix's headless infrastructure, allowing developers to work directly from their preferred IDEs. The service is available for free with an option to upgrade to a Premium Plan for extended business functionality. Wix will showcase the MCP Server's payment capabilities at Stripe Sessions, demonstrating how developers can generate code for complete payment solutions using LLMs.

Wix (NASDAQ: WIX) ha lanciato il Model Context Protocol (MCP) Server, uno strumento innovativo che permette agli utenti di creare e gestire soluzioni aziendali basate su Wix utilizzando comandi in linguaggio naturale e assistenti di codifica AI. Il MCP Server si integra con strumenti AI come Claude, Cursor e Windsurf, offrendo accesso alle funzionalità aziendali complete di Wix, tra cui gestione dell'inventario, pianificazione del personale, checkout sicuri, biglietteria e funzionalità CMS.

La piattaforma funge da ponte tra i client AI compatibili con MCP e l'infrastruttura headless di Wix, consentendo agli sviluppatori di lavorare direttamente dai loro IDE preferiti. Il servizio è disponibile gratuitamente con la possibilità di passare a un Piano Premium per funzionalità aziendali avanzate. Wix presenterà le capacità di pagamento del MCP Server durante Stripe Sessions, mostrando come gli sviluppatori possano generare codice per soluzioni di pagamento complete utilizzando LLM.

Wix (NASDAQ: WIX) ha lanzado el Model Context Protocol (MCP) Server, una herramienta innovadora que permite a los usuarios crear y gestionar soluciones de negocio basadas en Wix utilizando indicaciones en lenguaje natural y asistentes de codificación con IA. El MCP Server se integra con herramientas de IA como Claude, Cursor y Windsurf, proporcionando acceso a las funcionalidades empresariales completas de Wix, incluyendo gestión de inventarios, programación de personal, pagos seguros, emisión de entradas y capacidades CMS.

La plataforma actúa como un puente entre los clientes de IA compatibles con MCP y la infraestructura headless de Wix, permitiendo a los desarrolladores trabajar directamente desde sus IDEs preferidos. El servicio está disponible de forma gratuita con la opción de actualizar a un Plan Premium para funcionalidades empresariales extendidas. Wix mostrará las capacidades de pago del MCP Server en Stripe Sessions, demostrando cómo los desarrolladores pueden generar código para soluciones de pago completas utilizando LLM.

Wix (NASDAQ: WIX)Model Context Protocol (MCP) 서버를 출시했습니다. 이 혁신적인 도구는 사용자가 자연어 명령어와 AI 코딩 어시스턴트를 활용하여 Wix 기반 비즈니스 솔루션을 구축하고 관리할 수 있게 합니다. MCP 서버는 Claude, Cursor, Windsurf와 같은 AI 도구와 통합되어 재고 관리, 직원 일정 관리, 안전한 결제, 티켓 발권, CMS 기능 등 Wix의 포괄적인 비즈니스 기능에 접근할 수 있습니다.

이 플랫폼은 MCP 호환 AI 클라이언트와 Wix의 헤드리스 인프라 간의 다리 역할을 하여 개발자가 선호하는 IDE에서 직접 작업할 수 있도록 합니다. 이 서비스는 무료로 제공되며, 확장된 비즈니스 기능을 위한 프리미엄 플랜 업그레이드 옵션도 있습니다. Wix는 Stripe Sessions에서 MCP 서버의 결제 기능을 선보이며, 개발자가 LLM을 사용해 완전한 결제 솔루션 코드를 생성하는 방법을 시연할 예정입니다.

Wix (NASDAQ: WIX) a lancé le Model Context Protocol (MCP) Server, un outil révolutionnaire qui permet aux utilisateurs de créer et gérer des solutions commerciales basées sur Wix en utilisant des commandes en langage naturel et des assistants de codage IA. Le MCP Server s'intègre avec des outils d'IA tels que Claude, Cursor et Windsurf, offrant un accès aux fonctionnalités complètes de Wix, y compris la gestion des stocks, la planification du personnel, les paiements sécurisés, la billetterie et les capacités CMS.

La plateforme sert de passerelle entre les clients IA compatibles MCP et l'infrastructure headless de Wix, permettant aux développeurs de travailler directement depuis leurs IDE préférés. Le service est disponible gratuitement avec une option de mise à niveau vers un plan Premium pour des fonctionnalités commerciales étendues. Wix présentera les capacités de paiement du MCP Server lors des Stripe Sessions, démontrant comment les développeurs peuvent générer du code pour des solutions de paiement complètes à l'aide de LLM.

Wix (NASDAQ: WIX) hat den Model Context Protocol (MCP) Server vorgestellt, ein bahnbrechendes Tool, mit dem Nutzer Wix-basierte Geschäftslösungen mithilfe von natürlichen Sprachbefehlen und KI-Coding-Assistenten erstellen und verwalten können. Der MCP Server integriert sich mit KI-Tools wie Claude, Cursor und Windsurf und bietet Zugriff auf die umfassenden Geschäftsfunktionen von Wix, darunter Bestandsverwaltung, Personalplanung, sichere Checkout-Prozesse, Ticketing und CMS-Funktionen.

Die Plattform dient als Brücke zwischen MCP-kompatiblen KI-Clients und der Headless-Infrastruktur von Wix, sodass Entwickler direkt von ihrer bevorzugten IDE aus arbeiten können. Der Dienst ist kostenlos verfügbar, mit der Option, auf einen Premium-Plan für erweiterte Geschäftsfunktionen upzugraden. Wix wird die Zahlungsfunktionen des MCP Servers auf den Stripe Sessions präsentieren und zeigen, wie Entwickler mit LLMs vollständigen Zahlungscode generieren können.

Positive
  • Enables code generation and business management through natural language prompts, reducing technical barriers
  • Integrates with popular AI assistants like Claude, Cursor, and Windsurf
  • Provides access to comprehensive business solutions including payments, scheduling, and CRM
  • Offers free tier with option to upgrade for extended functionality
  • Built on Wix's enterprise-grade infrastructure ensuring security and scalability
Negative
  • None.

Insights

Wix launches MCP Server allowing AI tools to interface with their platform, positioning them at the intersection of no-code development and AI-assisted coding.

Wix has launched a significant new developer tool called the Model Context Protocol (MCP) Server that bridges the gap between AI coding assistants and Wix's business platform. This technology enables both developers and non-technical users to leverage natural language prompts through AI assistants like Claude, Cursor, and Windsurf to build and manage Wix-based solutions without extensive manual coding.

The strategic significance here is substantial. Wix is effectively positioning its platform as AI-compatible infrastructure, allowing users to access Wix's robust business capabilities through emerging AI interfaces. This approach differs from competitors who might be building proprietary AI solutions by instead making Wix compatible with third-party AI tools that developers already use.

Technically, the MCP Server connects Wix's headless infrastructure to AI coding assistants, providing them with the context needed to generate functional code for Wix's systems. This includes access to Wix's inventory management, staff scheduling, checkout systems, CMS, and CRM functionalities.

The business model follows a freemium approach - developers can start using the basic MCP functionality at no cost, with premium features available for business operations like payment processing. By demonstrating payment capabilities through Stripe integration, Wix is showcasing practical applications for e-commerce development.

This launch builds on Wix's previous developer-focused initiatives like Wix Studio, indicating a consistent strategy to make their platform more accessible to technical users while embracing emerging AI development methodologies.

With Wix MCP Server, users can leverage natural language prompts to seamlessly connect Wix’s comprehensive business functionality with their preferred compatible AI-powered tools, enabling them to build custom experiences on top of Wix or manage their Wix-based business

NEW YORK - Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally, today announced the launch of the Wix Model Context Protocol (MCP) Server. This enables anyone—from developers to business owners— to deliver production-ready Wix business solutions seamlessly through AI coding assistants and LLMs, ensuring they can generate code for a vast array of needs and manage Wix businesses using natural language. 

The Wix MCP Server provides access to a wide range of Wix’s business solution functionalities, enabling users to manage their Wix-based business and generate code through AI assistants including Claude, Cursor, and Windsurf. Whether it’s a developer building a custom integration or a business owner chatting with Claude, the MCP provides the context and intelligence to get things done without coding or manual setup required. These powerful tools include inventory management, staff scheduling, secure checkouts, ticketing, a flexible CMS, and more. It also offers built-in CRM capabilities to capture and manage leads, such as  through forms, and comes with comprehensive back-office management as part of the Wix ecosystem, making it a robust platform for running, integrating, and building various aspects of your business.

The Wix MCP Server is  a bridge between MCP-compatible AI clients and Wix's robust headless infrastructure simply by using natural language prompts. Developers can operate directly from familiar Integrated Development Environments (IDEs), minimizing the need for manual integration and extensive documentation. Moreover, it is designed to cater to various user groups, including freelance web developers, agency teams, in-house development specialists, and AI automation experts.

“We continue to invest in tools for developers, building on the momentum of our launch of Wix Studio. The addition of the Wix MCP Server expands this offering, making our powerful business solutions even more accessible to developers through instant, effective tools backed by Wix’s enterprise-grade infrastructure. This framework not only enhances productivity but also provides access to a wide variety of APIs and services, enabling the creation of seamless, cross-vertical solutions such as integrated commerce, blogs, scheduling, and events,” said Yaniv Even Haim, CTO at Wix. “As we step into the world of LLM-powered code generation, the quality and completeness of our APIs become one of our most important assets. Developers can now easily generate code that seamlessly integrates with Wix’s infrastructure, ensuring efficiency and reliability. This empowers them to provide secure, scalable solutions for their clients while harnessing the full potential of Wix’s headless platform. This initiative underscores the importance of continuing our efforts to open more APIs and enhance our documentation, marking just the beginning of a larger strategy to facilitate AI disruption within the industry.” 

Wix will demonstrate the capabilities of the Wix MCP Server for payments at today’s Stripe Sessions. Developers will see firsthand how to generate reliable code for fully functional payment solutions using LLMs, creating a complete service website that accepts online payments via credit cards, Apple Pay, and Google Pay through Wix Payments and Stripe.

Developers can start coding with the MCP at no cost with the option to upgrade to a Premium Plan for extended functionality for business operations including accepting online payments.  Learn more about the Wix MCP here.

About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded  in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients. 

For more about Wix, please visit our Press Room
Media Relations Contact:  PR@wix.com  

1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H1 2024.



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FAQ

What is Wix MCP Server and how does it benefit developers?

Wix MCP Server is a tool that allows developers to create and manage Wix-based business solutions using natural language prompts and AI coding assistants. It provides access to Wix's business functionalities and enables code generation through AI tools like Claude, Cursor, and Windsurf.

What features are included in the Wix MCP Server?

The MCP Server includes inventory management, staff scheduling, secure checkouts, ticketing, CMS capabilities, CRM functionality, and comprehensive back-office management tools.

How much does the Wix MCP Server cost?

Developers can start coding with the MCP Server for free, with an option to upgrade to a Premium Plan for extended functionality including online payment processing.

Which AI tools are compatible with Wix MCP Server?

The Wix MCP Server is compatible with AI coding assistants including Claude, Cursor, and Windsurf.

What payment solutions does Wix MCP Server support?

The MCP Server supports integration with Wix Payments and Stripe, enabling credit card payments, Apple Pay, and Google Pay functionality.
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