Wix.com CFO buys and sells 456 shares at $59.89–$95

On Sep. 1, 2026, he sold 456 WIX shares at $95.00; no Rule 10b5-1 plan or post-sale holdings were disclosed in the filing.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) chief financial officer Lior Shemesh reported offsetting trades in the company’s ordinary shares. On August 31, 2026, he purchased 456 shares at $59.89 per share through participation in the company’s Employee Share Purchase Plan. On September 1, 2026, he sold 456 shares at $95.00 per share in an open-market or private transaction. No Rule 10b5-1 trading plan is reported and post-transaction share holdings are not disclosed in this form.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Shemesh Lior

Role CFO

Bought 456 shs ($27K)

Sold 456 shs ($43K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1	456	$95.00	$43K
Purchase	Ordinary Shares F1	456	$59.89	$27K

Holdings After Transaction: Ordinary Shares — 221,111 shares (Direct)

Footnotes (1)

1. F1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Key Figures

Shares purchased: 456 ordinary shares Purchase price per share: $59.89 per share Shares sold: 456 ordinary shares +1 more

4 metrics

Shares purchased 456 ordinary shares Acquired on August 31, 2026 under the employee share purchase plan

Purchase price per share $59.89 per share Ordinary shares bought on August 31, 2026

Shares sold 456 ordinary shares Disposed on September 1, 2026 in an open-market or private sale

Sale price per share $95.00 per share Ordinary shares sold on September 1, 2026

Key Terms

Ordinary Shares, Employee Share Purchase Plan, open market or private transaction

3 terms

Ordinary Shares financial

"Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

Employee Share Purchase Plan financial

"acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan"

A program that lets employees buy their employer’s stock, often through regular payroll deductions and sometimes at a discounted price or with matching contributions; think of it as a company-run savings plan that converts part of pay into ownership. It matters to investors because it can increase insider ownership and employee motivation, potentially affecting company performance, and can slightly change share supply when new stock is issued or sold.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

What insider transactions did WIX CFO Lior Shemesh report in this Form 4?

He reported buying 456 ordinary shares of Wix.com Ltd. on August 31, 2026 at $59.89 per share under an employee share purchase plan, and selling 456 shares on September 1, 2026 at $95.00 per share in an open-market or private transaction.

Was Lior Shemesh’s August 31, 2026 share purchase in WIX under an ESPP?

Yes. The filing states the 456 ordinary shares were acquired on August 31, 2026 under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan, indicating the purchase was made through the company’s employee share purchase program.

Did the WIX Form 4 report trades under a Rule 10b5-1 plan?

No. The Rule 10b5-1 checkbox is shown as not selected, and the footnotes do not describe any trading plan, so the reported purchase and sale are not identified as occurring under a Rule 10b5-1 trading plan.

How many WIX shares did Lior Shemesh sell and at what price?

He sold 456 ordinary shares of Wix.com Ltd. on September 1, 2026 at a reported price of $95.00 per share in a transaction described as an open-market or private sale.

Does the WIX Form 4 disclose Lior Shemesh’s remaining share holdings?

No. The non-derivative transaction rows do not provide a total share count following the transactions, so this Form 4 does not disclose Lior Shemesh’s overall post-transaction holdings in Wix.com Ltd. shares.

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Available on EDGAR 09/02/2026 - 10:26 AM Accepted by SEC EDGAR 09/02/2026 - 10:25 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shemesh Lior

(Last) (First) (Middle)

5 YUNITSMAN

(Street)

TEL AVIV

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wix.com Ltd. [ WIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/31/2026		P		456(1)	A	$59.89	221,567	D
Ordinary Shares	09/01/2026		S		456(1)	D	$95	221,111	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Remarks:

	/s/ Yoni Picard, Attorney-in-fact	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)