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  4. [Form 4] BUILD-A-BEAR WORKSHOP INC Insider Trading Activity

Build-A-Bear (NYSE: BBW) director sells 6,818 shares in preset plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

BUILD-A-BEAR WORKSHOP INC (BBW) director John Sharon Price reported selling 6,818 shares of common stock on August 24, 2026 in a sale classified as an open-market or private transaction. The sale was executed at a weighted average price of $40.0336 per share under a Rule 10b5-1 trading plan entered into on March 19, 2026. After this transaction, Ms. John directly holds 178,990 shares of common stock and 2,663 shares of restricted stock of BUILD-A-BEAR WORKSHOP INC.

Positive

  • None.

Negative

  • None.
Insider John Sharon Price
Role Director
Sold 6,818 shs ($273K)
Type Security Shares Price Value
Sale Common Stock F1, F2, F3 6,818 $40.0336 $273K
Holdings After Transaction: Common Stock — 181,653 shares (Direct)
Footnotes (3)
  1. F1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on March 19, 2026.
  2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.135 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
  3. F3. After giving effect to the transactions reported in this Form 4, Ms. John directly owns 178,990 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc.
Shares sold 6,818 shares Common stock sold by John Sharon Price on August 24, 2026
Weighted average sale price $40.0336 per share Average price for 6,818 BBW shares sold
Sale price range $40.00 to $40.135 per share Price range of multiple sale transactions on August 24, 2026
Common shares owned after transaction 178,990 shares Direct common stock holdings of John Sharon Price after the sale
Restricted stock owned after transaction 2,663 shares Direct restricted stock holdings after the sale
Net shares sold 6,818 shares Net change in buy/sell activity in this filing
Rule 10b5-1 trading plan regulatory
"These shares were sold pursuant to a Rule 10b5-1 trading plan entered into"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock financial
"directly owns 178,990 shares of common stock and 2,663 shares of restricted stock"
Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

FAQ

What insider transaction did BBW director John Sharon Price report on this Form 4?
Director John Sharon Price reported a sale of 6,818 shares of BUILD-A-BEAR WORKSHOP INC (BBW) common stock on August 24, 2026, classified as a sale in an open market or private transaction.

At what price were the 6,818 BBW shares sold by John Sharon Price?
The 6,818 BBW shares were sold at a weighted average price of $40.0336 per share. The filing states that multiple transactions occurred at prices ranging from $40.00 to $40.135 per share.

Does the Form 4 for BBW indicate that the sale was under a Rule 10b5-1 plan?
Yes. The filing notes the shares were sold under a Rule 10b5-1 trading plan that John Sharon Price entered into on March 19, 2026, and the Rule 10b5-1 checkbox is marked as affirmed.

How many BBW shares does John Sharon Price own after this reported sale?
After the reported sale, John Sharon Price directly owns 178,990 shares of common stock and 2,663 shares of restricted stock of BUILD-A-BEAR WORKSHOP INC, according to the footnote disclosure.

How many BBW shares in total did John Sharon Price sell in this Form 4 transaction?
The Form 4 reports that 6,818 shares of BUILD-A-BEAR WORKSHOP INC common stock were sold in this transaction, with a net effect of 6,818 more shares sold than bought across all reported transactions in the filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
John Sharon Price
(Last)(First)(Middle)
C/O BUILD-A-BEAR WORKSHOP, INC.
415 SOUTH 18TH STREET
(Street)
ST. LOUIS MISSOURI 63103
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
BUILD-A-BEAR WORKSHOP INC [ BBW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/24/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/24/2026S6,818(1)D$40.0336(2)181,653(3)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on March 19, 2026.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.135 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
3. After giving effect to the transactions reported in this Form 4, Ms. John directly owns 178,990 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc.
/s/ Yevgeny Fundler, attorney-in-fact for Sharon Price John08/25/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR