Build-A-Bear Celebrates National Teddy Bear Day with Special Offer and Giveback Supporting Children's Hospitals
Build-A-Bear marks National Teddy Bear Day with a 2-for-$25 offer and a week-long donation drive that sends teddy bears to children’s hospitals.
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Rhea-AI Summary
Build-A-Bear Workshop (BBW) will celebrate National Teddy Bear Day on September 9 with a one-day “2-for-$25 Lil’ Cub” promotion in Workshops and online at buildabear.com. The company highlights teddy bears’ role in providing comfort and connection across generations.
From September 9 to 16, guests can donate to Build-A-Bear Foundation in stores or online. For every dollar donated during this period, the Foundation will donate a teddy bear to a children’s hospital, extending hugs and comfort to hospitalized kids. Guests can use the online store locator to find nearby Workshops or participate digitally.
Details
News Market Reaction – BBW
On Sep 2, the day this news came out, BBW closed 1.05% below the previous close.
Data tracked by StockTitan Argus for the Sep 2 session.
Key Figures
- Celebration date
- September 9
- National Teddy Bear Day
- Lil' Cub promotion
- 2-for-$25
- One-day promotion available in Workshops and online
- Donation period
- September 9 through September 16
- Build-A-Bear Foundation support period
- Donation giveback
- Every $1 donated
- Foundation donates a teddy bear to a children's hospital
- Teddy bear history
- More than a century
- Teddy bears described as enduring beloved toys
Historical Context
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Exclusive Lloromannic plush launched within a new Sanrio Halloween collection
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Lower quarterly results accompanied by reduced full-year revenue and pre-tax income guidance
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Company scheduled second-quarter results and an investor conference call for August 27
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Seasonal collection launched with a new Jumping Spider plush and related merchandise
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New Harry Potter merchandise launched alongside a fan giveaway promotion
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The Sept. 9 celebration honors the enduring comfort, connection and joy teddy bears bring to every generation
For more than a century, teddy bears have remained one of the most beloved toys because they represent comfort, friendship and imagination, often becoming keepsakes tied to special memories for kids, parents and even grandparents. As families continue to seek meaningful ways to connect, Build-A-Bear's hands-on, make-your-own experience brings that timeless emotional connection to life, giving guests not only a furry friend to take home, but a shared memory they can carry with them long after the day is over.
"Teddy bears are timeless because they stand for comfort, friendship and imagination," said Kim Utlaut, Chief Brand Officer, Build-A-Bear Workshop. "At Build-A-Bear, we see every day how a furry friend can become part of a family tradition, a milestone memory or a simple reminder that someone cares. National Teddy Bear Day is really about celebrating the simple joy of a hug and the special connections our guests create through the Build-A-Bear make-your-own experience."
In the spirit of Build-A-Bear's mission to add a little more heart to life, the celebration will also support children in need. From September 9 through September 16, guests can support Build-A-Bear Foundation online or at the pin pad in stores. For every dollar donated during that period, Build-A-Bear Foundation will donate a teddy bear to a children's hospital, helping share hugs and comfort with kids who need them most.
Build-A-Bear has Workshops across the
About Build-A-Bear
Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.
Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.
Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported
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SOURCE Build-A-Bear Workshop
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What is Build-A-Bear (BBW) doing for National Teddy Bear Day 2026?
Build-A-Bear is celebrating National Teddy Bear Day on September 9 with a special one-day “2-for-$25 Lil’ Cub” promotion. The offer is available both in Build-A-Bear Workshops and online at buildabear.com, emphasizing teddy bears’ comfort and emotional connection.
What is the 2-for-$25 Lil’ Cub promotion from Build-A-Bear (BBW)?
The promotion offers guests a special deal of two Lil’ Cub furry friends for $25 on September 9 only. It is valid for one day in Build-A-Bear Workshops and online at buildabear.com as part of the National Teddy Bear Day celebration.
How does the Build-A-Bear Foundation teddy bear donation work during National Teddy Bear Day?
From September 9 through September 16, guests can donate to Build-A-Bear Foundation online or at in-store pin pads. For every one dollar donated during this period, the Foundation will donate one teddy bear to a children’s hospital, providing comfort to hospitalized kids.
How can customers participate in Build-A-Bear (BBW) National Teddy Bear Day events?
Customers can visit a Build-A-Bear Workshop or go to buildabear.com on September 9 to access the 2-for-$25 Lil’ Cub promotion. They can also donate to Build-A-Bear Foundation between September 9 and 16, either online or at in-store pin pads.
Where can I find a Build-A-Bear Workshop for the National Teddy Bear Day offer?
To find a participating Workshop, guests can visit BuildABear.com and use the store locator. The company has Workshops across the U.S. and around the world, and the National Teddy Bear Day “2-for-$25 Lil’ Cub” offer is available in Workshops and online.