BUILD-A-BEAR WORKSHOP CELEBRATES HARRY POTTER™'S BIRTHDAY WITH ENCHANTING NEW COLLECTION AND FAN GIVEAWAY
Rhea-AI Summary
Build-A-Bear Workshop (NYSE: BBW) is launching a new Harry Potter™ Collection online and at participating locations beginning July 30, 2026, timed to Harry Potter’s July 31 birthday. New items include a Harry Potter Bear, Harry and Ron-inspired sweaters, and Mini Beans® plush of all four Hogwarts™ House mascots.
Fans can also buy returning robes, scarves, uniforms, and accessories. From July 31 to August 7, eligible fans in the US and UK can enter a social media giveaway for VIP Build-A-Bear experiences and, in the US, studio tour tickets, flights, and hotel.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 21 | Toy Foundation partnership | Positive | -0.2% | Cause-marketing campaigns supported children in need and raised over $100,000. |
| Jun 15 | Summer promotion launch | Positive | +1.2% | Company announced one-day mystery deals and $15 Make-Your-Own furry friends. |
| Jun 12 | CEO succession | Neutral | -5.2% | Chris Hurt became CEO while Sharon Price John remained on the Board. |
| Jun 11 | Quarterly dividend | Positive | -5.2% | Company declared a quarterly cash dividend of $0.23 per share. |
| May 28 | First-quarter earnings | Negative | +2.9% | Revenue declined and the company reduced its 2026 revenue outlook. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Four of five recent news events showed price reactions that diverged from the event sentiment.
AI-generated analysis. How Rhea-AI works. Not financial advice.
A new Harry Potter™ Collection launches July 30, in time for Harry Potter's birthday, as fans
gear up for a milestone year for the wizarding world™
New additions to the collection include a new Harry Potter Bear, Harry and Ron-inspired sweater fashions, and an all-new assortment of Mini Beans® plush featuring the beloved mascots of each Hogwarts™ House: the Gryffindor™ Lion, Ravenclaw™ Raven, Hufflepuff™ Badger and Slytherin™ Snake. Fans can complete their collections with returning favorites including Hogwarts™ House robes and scarves, Hogwarts™ school uniform fashions, the Sorting Hat™ with sound, Light-Up Wand with sound, Firebolt™ broom wristie, Harry Potter Bear Carrier and more.
"Few fandoms have captured imaginations across generations quite like Harry Potter," said Anjali Khosla, Vice President of Brand Management at Build-A-Bear Workshop. "As we continue our partnership, we are excited to give fans even more options in our Harry Potter Collection to celebrate the stories and characters they love and to represent their house pride. What makes this collection especially unique is that it combines beloved Harry Potter characters and accessories with Build-A-Bear's signature make-your-own experience, allowing fans to create a personalized furry friend that's uniquely their own."
The expanded collection gives longtime fans and a new generation of witches and wizards an opportunity to showcase their Hogwarts™ house pride, create personalized gifts and commemorate the stories that continue to inspire audiences worldwide. The launch also arrives during an exciting year for fans as the wizarding world celebrates the 25th anniversary of Harry Potter and anticipation continues to build for the upcoming Harry Potter television series debuting on HBO Max this Christmas.
ENTER TO WIN A BEARY MAGICAL GIVEAWAY EXPERIENCE
Beginning July 31 and running through August 7, eligible fans in
Prize Details
One (1) winner will receive:
- Four (4) standard tickets to Warner Bros. Studio Tour Hollywood for one (1) day
- Four (4) round-trip airline tickets
- A two (2)-night hotel stay
- A private VIP Build-A-Bear Workshop experience
One (1) winner will receive:
- A private VIP Build-A-Bear Workshop experience
- Four (4) personalized Hogwarts™ House robes
Additional eligibility requirements, entry details, and official rules will be available when the giveaway opens on July 31.
About Build‑A‑Bear Workshop, Inc.
Founded in 1997, Build‑A‑Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.
Over the years, Build‑A‑Bear has grown into a multi‑generational phenomenon, positioned at the intersection of pop‑culture trends. Beyond its signature retail experience, the brand also offers pre‑stuffed plush, gifting, partnerships with best‑in‑class licensed and collectible characters, and original storytelling through Build‑A‑Bear Entertainment, LLC. Build‑A‑Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.
Today, Build‑A‑Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build‑A‑Bear Workshop, Inc. (NYSE: BBW) reported
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor, and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
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SOURCE Build-A-Bear Workshop