MORE THAN A TOY: THE ENDURING POWER OF THE TEDDY BEAR
Build-A-Bear uses National Teddy Bear Day to promote an in-store offer and a hospital-focused bear donation campaign.
Rhea-AI Summary
Build-A-Bear Workshop (BBW) is marking National Teddy Bear Day on September 9, 2026 by highlighting the emotional significance of teddy bears for children and adults.
The company ties the holiday to its mission of sharing hugs and creating memories through its make-your-own furry friend experiences. For this year’s celebration, guests are offered an exclusive Two for $25 Little Cub promotion. In addition, from September 9 to September 16, for every dollar donated to the Build-A-Bear Foundation online or at in-store pin pads, the foundation will donate a bear to a children’s hospital. The announcement also features an interview with Callie Rapp, Vice President of Communications & Public Relations, discussing how the brand has helped millions of guests personalize bears over nearly three decades.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Sep 02 | giveback promotion | Positive | -1.1% | National Teddy Bear Day offer and children's hospital giveback |
| Aug 28 | plush collection launch | Positive | +4.7% | Exclusive Sanrio Halloween plush collection launched in select countries |
| Aug 27 | earnings report | Negative | -27.2% | Fiscal second-quarter results and reduced full-year 2026 guidance |
| Aug 13 | earnings scheduling notice | Neutral | +1.6% | Scheduled fiscal second-quarter results release and investor conference call |
| Aug 06 | Halloween collection launch | Positive | -0.3% | 2026 Halloween collection launched with new Jumping Spider plush |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Reactions diverged across promotional announcements, while the August 27 earnings report aligned with a sharp decline.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FROM HELPING CHILDREN THROUGH LIFE'S BIG MOMENTS TO INSPIRING NOSTALGIA IN ADULTHOOD, TEDDY BEARS CONTINUE TO PROVE THEY'RE MORE THAN JUST A TOY
** SEPTEMBER 9th IS NATIONAL TEDDY BEAR DAY **
BACKGROUND:
National Teddy Bear Day is more than a celebration of a beloved toy. It's a reminder of the comfort, connection, and joy a teddy bear can bring at every age. The teddy bear's story begins in 1902 with
Experience the full interactive Multichannel News Release here: https://www.multivu.com/build-a-bear-workshop/9414151-en-build-a-bear-workshop-national-teddy-bear-day
DID YOU KNOW?
- Experts say comfort objects can help children navigate big emotions and life milestones, making teddy bears more relevant than ever.
- Many adults continue to keep or collect teddy bears because they represent nostalgia, self-expression, and cherished memories.
- As families seek meaningful experiences rather than simply more "stuff," activities that create memories together continue to resonate.
That's why National Teddy Bear Day is such a natural fit for Build-A-Bear's mission of sharing hugs, creating memories, and bringing people together. In this interview, Callie Rapp will talk about how, for nearly three decades, Build-A-Bear has helped millions of guests create personalized furry friends and meaningful memories with family and friends through its make-your-own experience. In celebration of this year's National Teddy Bear Day on Sept. 9, Build-A-Bear is inviting guests everywhere to rediscover the magic of hugs, heart, and happiness with an exclusive Two for
To find a Build-A-Bear Workshop near you, please visit buildabear.com
ABOUT CALLIE RAPP:
Callie Rapp is Vice President of Communications & Public Relations at Build-A-Bear Workshop, where she leads the company's communications strategy across media relations, executive communications, internal communications, and corporate storytelling. In her role, she helps shape and protect the Build-A-Bear brand while supporting key business initiatives, consumer campaigns, partnerships, and reputation management efforts. Prior to joining Build-A-Bear, she spent 13 years on the agency side advising brands including Pop-Tarts, SNICKERS, Twix, Anheuser-Busch and Chevron, among others. Callie recently completed her MBA at Washington University in St. Louis' Olin Business School and holds a bachelor's degree from Lehigh University.
View original content:https://www.prnewswire.com/news-releases/more-than-a-toy-the-enduring-power-of-the-teddy-bear-302869171.html
SOURCE Build-A-Bear Workshop
FAQ
What is National Teddy Bear Day and when is it celebrated in relation to BBW?
National Teddy Bear Day is described as a celebration of the comfort, connection, and joy teddy bears bring at every age. It is celebrated on September 9, and Build-A-Bear Workshop (BBW) is using the 2026 event to spotlight its mission of sharing hugs and creating memories.
What special National Teddy Bear Day offer is Build-A-Bear (BBW) promoting?
For National Teddy Bear Day on September 9, Build-A-Bear is promoting an exclusive Two for $25 Little Cub offer. Guests are invited to rediscover the “magic of hugs, heart, and happiness” by creating personalized furry friends through the company’s make-your-own experience.
How does the Build-A-Bear Foundation donation campaign tied to BBW work from 9/9 to 9/16?
From September 9 to September 16, for every dollar donated to the Build-A-Bear Foundation online or at the pin pad in stores, the foundation will donate one bear to a children’s hospital. This links customer giving directly to teddy bear donations for hospitalized children.
Who is Callie Rapp in the Build-A-Bear (BBW) National Teddy Bear Day announcement?
Callie Rapp is the Vice President of Communications & Public Relations at Build-A-Bear Workshop. She leads communications strategy, including media and executive communications and corporate storytelling, and appears in an interview discussing how the brand has helped millions create personalized furry friends over nearly three decades.
How does Build-A-Bear (BBW) connect its mission to National Teddy Bear Day?
Build-A-Bear connects National Teddy Bear Day to its mission of sharing hugs, creating memories, and bringing people together. The company emphasizes comfort objects’ role in helping children manage big emotions and highlights its make-your-own experiences as meaningful, memory-focused family activities.